Teacher Business School: TPT, Homeschool, & Beyond

Lindsay Bowden

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

  1. 4d ago

    124: The Best Summer Strategy for Growing Your Teachers Pay Teachers (TPT) Store

    Summer is one of the biggest opportunities of the year for Teachers Pay Teachers (TPT) sellers, and in this quick episode, Lindsay shares what’s coming inside Teacher Resource Academy this summer. From themed challenges and prizes to coaching, accountability, and community support, the upcoming Teachers Pay Teachers (TPT) Summer Games are designed to help teachers grow their stores without feeling overwhelmed. Lindsay also shares how listeners can join the program before the summer kickoff and what to expect from the podcast over the next few months. Key Discussion Points: [00:00:41] Why Summer Matters for Teachers Pay Teachers (TPT) Sellers Why summer is such an important season for teachers to focus on growing their Teachers Pay Teachers (TPT) stores before the busy back to school sales season begins. [00:01:24] Introducing the Teachers Pay Teachers (TPT) Summer Games An inside look at the upcoming Teachers Pay Teachers (TPT) Summer Games inside Teacher Resource Academy, including themed challenges, prizes, and weekly goals designed to help sellers make progress consistently. [00:01:49] Coaching, Accountability, and Community Support How the program will provide feedback, accountability, and collaboration opportunities to help teachers stay motivated and take action all summer long. [00:02:26] How to Join Before the June 1 Kickoff Details about Lindsay’s free training, the limited-time 50% off coupon, and how listeners can join Teacher Resource Academy before the summer event begins. [00:03:05] What’s Coming on the Podcast This Summer A preview of the shorter summer podcast episodes focused on common Teachers Pay Teachers (TPT) mistakes and practical tips teachers can immediately apply to their stores. lindsaybowden.com/training Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    4 min

  2. May 20

    123: Why Small Niches Can Be Big Money on Teachers Pay Teachers (TPT)

    What if the key to building a successful Teachers Pay Teachers (TPT) store wasn’t creating more products, but solving one very specific problem? In this episode, Lindsay chats with Teacher Resource Academy member Kylia about how she built a highly niched Teachers Pay Teachers (TPT) store serving home daycare providers and homeschool families. Kylia shares how she turned real-life pain points from running her own daycare into profitable digital products, including a tax deduction spreadsheet that unexpectedly became her bestselling resource. From building toddler curriculum bundles to using TikTok to grow her audience, Kylia opens up about what’s working in her business, how she balances running a daycare with growing multiple income streams, and the lessons she wishes she knew when she started. Key Discussion Points: [00:00:41] A Unique Teachers Pay Teachers (TPT) Niche That Solves Real Problems Why Kylia’s home daycare niche stands out on Teachers Pay Teachers (TPT) and how focusing on real pain points helped her products gain traction. [00:01:22] The Spreadsheet That Became a Bestseller How a tax deduction spreadsheet for home daycare providers became Kylia’s top-selling product by simplifying an overwhelming part of business ownership. [00:02:13] Selling to Business Owners Instead of Students Why some of Kylia’s most successful products are designed to help daycare owners run their businesses more efficiently. [00:03:40] From Public School Teacher Back to Daycare Owner Kylia shares her journey from running a daycare to teaching public school and eventually reopening her daycare after becoming a grandmother. [00:04:33] Blending Preschool Education with Business Resources How Kylia combines toddler curriculum resources with practical tools for daycare and homeschool providers. [00:05:12] Creating Detailed Toddler Curriculum for Parents and Providers Why highly detailed lesson plans are helping parents and daycare providers confidently teach toddlers and preschoolers. [00:06:27] Why Kylia Invested in Teacher Resource Academy The moment Kylia realized her Teachers Pay Teachers (TPT) store could become more than a hobby and why she chose to invest in mentorship. [00:07:40] Lessons Learned About Organization and Templates How organizing digital files, using templates, and understanding copyright saved Kylia valuable time. [00:08:24] Using Existing Data to Create More Bestselling Products Why paying attention to what is already selling helped Kylia expand her product lines and create profitable bundles. [00:09:32] Turning Weekly Curriculum Into Multiple Product Streams How Kylia repurposes pieces of her toddler curriculum into standalone resources and future bundles. [00:10:27] Using TikTok to Grow a Niche Audience Why TikTok has become Kylia’s most effective platform for connecting with daycare providers and showcasing her products. [00:11:22] Creating Content Around Pain Points How Kylia uses social media to teach, solve problems, and build trust with her audience. [00:12:39] Getting Comfortable Showing Up Online Kylia shares how she worked through the fear of showing her face and being judged online. [00:13:53] Managing a Teachers Pay Teachers (TPT) Store While Running a Daycare A realistic look at Kylia’s schedule, including early mornings, nap-time work sessions, and prioritizing tasks with the highest return on investment. [00:15:48] Advice for New Teachers Pay Teachers (TPT) Sellers The biggest mistakes Kylia made in the beginning, including waiting too long to set up a lead magnet and email list. [00:16:14] Why Branding Is Not the Most Important Thing Kylia explains why focusing too much on logos and branding can distract new sellers from creating valuable products. [00:18:29] Expanding Beyond Teachers Pay Teachers (TPT) Into Etsy How growing confidence in her Teachers Pay Teachers (TPT) business led Kylia to open an Etsy shop selling sensory bins and create multiple streams of income. [00:19:12] The Power of Small Niches Why smaller niches can still be highly profitable when you focus on solving specific problems for a targeted audience. [00:20:26] An Act of Generosity That Made a Difference Kylia shares a simple but meaningful way she supported daycare families in her community. Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    22 min

  3. May 13

    122: How to Use a Podcast to Grow Your Teachers Pay Teachers (TPT) Store

    Could a podcast be the missing piece that helps you grow your Teachers Pay Teachers (TPT) store, build trust with teachers, and create a stronger brand beyond social media? In this episode, Lindsay sits down with podcast strategist Cait Howard from Amplify Boutique to break down exactly how teacher entrepreneurs can use podcasting to grow their audience and increase sales. They discuss why long form content builds trust faster than social media alone, how podcasts can support your Teachers Pay Teachers (TPT) products, and practical ways to create consistent content without burning out. Cait also shares beginner-friendly advice for launching a podcast, batching episodes, choosing equipment, and repurposing content across platforms. If you’ve ever wondered whether starting a podcast could actually help your teacher business, this episode will open your eyes to the possibilities. Key Discussion Points: [00:00:41] Why Teacher Podcasts Are an Untapped Opportunity Lindsay shares why she believes niche teacher podcasts are still underutilized and how teachers are already searching for this type of content online. [00:01:26] Why Podcasts Build Trust Faster Cait explains how podcasting creates deeper connections with listeners and helps establish authority within a teaching niche. [00:03:34] How Long Form Content Helps You Refine Your Niche Why starting a podcast can actually help clarify your messaging, content direction, and future business offers. [00:06:57] Using Your Podcast as Cornerstone Content How podcast episodes can fuel Instagram posts, emails, reels, blogs, and other marketing content without constantly reinventing the wheel. [00:09:18] A Real Example of Podcast Content for Teachers Pay Teachers (TPT) Sellers Lindsay and Cait walk through how an elementary reading teacher could turn classroom struggles into podcast episodes and product sales. [00:11:34] How to Batch Podcast Content Without Burning Out Cait shares practical batching strategies for busy teachers and explains how grouping tasks can make podcasting sustainable. [00:13:23] Beginner Podcast Equipment and Tech Recommendations Simple tools, software, and microphone suggestions for teachers starting a podcast on a budget. [00:16:57] Creating Podcast Episodes That Support Your Teachers Pay Teachers (TPT) Store How to center episodes around the exact problems your products solve so listeners naturally become buyers. [00:17:54] Why You Shouldn’t Be Afraid to Sell on Your Podcast Cait explains why your podcast should actively promote your products and why selling can genuinely serve your audience. [00:18:58] Tracking Teachers Pay Teachers (TPT) Sales from Podcast Episodes Lindsay shares a smart tip for using the Teachers Pay Teachers (TPT) URL builder to measure podcast-driven sales and track ROI. [00:20:06] Easy Podcast Topic Ideas for Teacher Sellers Creative episode ideas including classroom strategies, seasonal content, behind the scenes stories, and favorite teaching tools. [00:21:47] Why Podcast Listeners Become High Trust Buyers Cait explains how podcasting “collapses time” between discovery and purchase by helping listeners feel connected faster. [00:23:58] Should You Add Video and YouTube to Your Podcast? The benefits of video podcasting, YouTube discoverability, and why you don’t need to start perfectly. [00:25:43] Cait’s Heart for Supporting Postpartum Moms Cait shares how personal experiences shaped her passion for helping postpartum moms navigate business and motherhood. Cait's studio set-up & starter guide: https://amplifyboutique.com/#studioguide Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    29 min

  4. May 6

    121: Which Teachers Pay Teachers (TPT) SEO Tools Are Actually Worth It? Honest Reviews for Sellers

    Are you feeling overwhelmed by all the SEO tools out there for your Teachers Pay Teachers (TPT) store, and wondering which ones are actually worth your time and money? In this episode, Lindsay wraps up her deep dive into SEO and growth tools with an honest, behind-the-scenes review of the most popular options for Teachers Pay Teachers (TPT) sellers. She walks you through how each tool works, what it costs, and how it can realistically support your store at different stages of growth. From simple keyword research to advanced data tracking, this episode helps you cut through the noise and choose tools that align with your goals, your budget, and how your brain works. Key Discussion Points: [00:00:41] Why This SEO Tools Review Matters A recap of the month’s focus on SEO tools and why understanding their real value is essential for growing your Teachers Pay Teachers (TPT) business. [00:01:41] Seller Spy Overview and Pricing An introduction to Seller Spy, including its free plan, Pro pricing, and why it’s a go-to tool for keyword research. [00:02:41] How to Find High-Impact Keywords How to identify “green-green” keywords with high popularity and low competition, and why long-tail keywords matter. [00:03:41] Using Keywords Strategically in Your Listings Where to place keywords in your title and description, especially within the first 150 to 300 words (your snippet). [00:04:41] Title Analyzer Insights and Limitations How Seller Spy’s title analyzer works, what makes a strong title, and why no tool is perfectly accurate. [00:05:41] Balancing Keywords with Real-World Performance Why keywords matter, but aren’t the only factor in ranking, and how to use your judgment alongside the data. [00:06:41] SEOMantis Features and One-Time Pricing Option A look at SEOMantis as a browser extension, including its SEO scoring, keyword insights, and lifetime pricing model. [00:07:41] Understanding SEO Scores and Listing Optimization What goes into a high SEO score, including reviews, tags, previews, and benefit-driven descriptions. [00:08:41] Tracking Rankings and Using Built-In AI Tools How SEOMantis helps you monitor keyword rankings and analyze titles and descriptions directly on Teachers Pay Teachers (TPT). [00:09:41] Comparing Seller Spy and SEOMantis Why Lindsay uses both tools together and how they complement each other for keyword research and optimization. [00:10:41] Mr. Joel’s Description Generator and Workflow How to use Mr. Joel’s tool to generate product descriptions and avoid starting from a blank page. [00:11:41] Customizing SEO Descriptions with Keywords and Standards How to input grade level, standards, and features to create more targeted and relevant descriptions. [00:12:41] Editing AI-Generated Descriptions for Clarity Why you should simplify AI-generated copy and aim for easy-to-read language that resonates with busy teachers. [00:13:41] SEOTpreneur Tools and Data-Driven Insights An overview of Mike’s tools, including keyword difficulty, pricing data, and his “unicorn” keyword concept. [00:14:41] Using Market Research to Price Your Products How to analyze competitor pricing and position your resources effectively within your niche. [00:15:41] Understanding the “Unicorn” Keyword Strategy What makes a keyword high opportunity, high demand, and low competition, and how to find them. [00:16:41] Your Data Playbook Overview and Pricing A look at the most advanced (and expensive) tool, including its ecosystem, coaching, and support features. [00:17:41] Tracking ROI with the Product Change Tracker How Your Data Playbook measures the impact of changes to titles, covers, and pricing on your revenue. [00:18:41] Real Examples of Revenue Growth from Small Changes Specific examples of how simple updates led to measurable increases in income. [00:19:41] Choosing the Right Tools for Your Stage of Business How to decide which tools to invest in based on your budget, experience level, and growth goals. [00:20:41] Final Thoughts on SEO Tools and Smart Investment Encouragement to make informed decisions, experiment with tools, and choose what works best for you. SellerSpy affiliate link - https://sellerspy.co/?via=lindsay SEO Mantis promo code - BOWDEN (25% off first month) https://www.seomantis.com/ SEOT - Promo code lindsay to save 20% off SEOTpreneur PRO Membership (annual): https://selfservedatatool.com/membership-checkout/?pmpro_level=6&pmpro_discount_code=lindsay YDP - Get a free TPT store audit using this link https://www.yourdataplaybook.com/a/2148182058/tQsoDhFd Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    22 min

  5. Apr 29

    120: Teachers Pay Teachers (TPT) Keyword Research Made Simple: Turn Data Into Sales with SellerSpy's New Features

    What if you could turn all that overwhelming Teachers Pay Teachers (TPT) data into clear, confident action steps that actually grow your sales? In this episode, Lindsay sits down with Colleen Swanzey, creator of SellerSpy, to walk through brand-new features designed to help teacher sellers make smarter decisions with their data. From identifying low-competition keywords to uncovering hidden product opportunities, this conversation is all about simplifying the numbers and turning insights into income. If you’ve ever felt stuck staring at your analytics, this episode will show you exactly what to do next. Key Discussion Points: [00:00:41] SellerSpy Updates and What’s New An overview of the latest SellerSpy improvements, including a more streamlined dashboard and new tools designed to simplify data analysis. [00:01:22] Why More Data Isn’t Always Better How Teachers Pay Teachers' (TPT’s) new analytics combined with SellerSpy can feel overwhelming, and why actionable insights matter more than raw numbers. [00:02:00] Launch Timeline and Strategic Timing When the new features are expected to roll out and how they align perfectly with back-to-school product planning. [00:03:12] New Keyword Competition Metrics How “fresh product” percentages and page volatility help determine whether a keyword is worth targeting. [00:05:59] Using Competitor Data to Find Product Ideas How the Venn diagram tool reveals keyword gaps between your store and competitors, sparking new product opportunities. [00:07:50] Smarter Keyword Research Within Your Niche Why analyzing top-ranking stores can help you uncover untapped keywords that align with your audience. [00:08:21] The New Title Builder Tool How drafting and comparing multiple titles side by side helps you choose the strongest option before final optimization. [00:10:18] Store Audit and “Stores Like Yours” Feature How identifying similar sellers can reveal keyword opportunities and highlight gaps in your own product line. [00:12:13] Turning Teachers Pay Teachers (TPT) Search Analytics Into Action An introduction to the new Search Analytics tool and how it categorizes your keywords into actionable buckets. [00:12:49] The Four Keyword Categories Explained Understanding “stars,” “leaky buckets,” “hidden gems,” and “fixer uppers,” and what each means for your store strategy. [00:16:47] Why Freebies Can Skew Your Data How high-traffic, low-conversion keywords often connect to free products and why that’s not necessarily a problem. [00:18:45] Finding Hidden Gems for Product Expansion How low-traffic but high-converting keywords can point to profitable product line opportunities. [00:19:38] AI-Powered Keyword Analysis How the built-in AI summarizes your data, highlights top-performing niches, and suggests next steps. [00:22:01] Turning Insights Into a Clear Action Plan Why tools like SellerSpy are powerful for helping busy teacher sellers move from data confusion to confident decisions. SellerSpy: Research what’s trending and spy on top TPT sellers to stay ahead. https://sellerspy.co/?via=lindsay Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    24 min

  6. Apr 22

    119: The Keyword Unicorn Strategy Every TPT Seller Needs to Know

    Are you spending hours on your Teachers Pay Teachers (TPT) store but still wondering if it’s actually moving the needle? In this episode, Lindsay sits down with Mike Fuchigami from SEOTpreneur, a former middle school teacher turned full-time teacherpreneur, to unpack what really drives growth on Teachers Pay Teachers (TPT) today. From overcoming burnout and building a purpose-driven business to mastering SEO, data, and sustainable strategies, Mike shares a refreshingly honest look at what works, what doesn’t, and how to stop wasting time on the wrong things. If you’ve ever felt stuck, overwhelmed, or unsure where to focus, this conversation will help you shift your approach and start making smarter, more strategic moves in your business. Key Discussion Points: [00:00:41] Meet Mike and His Teacherpreneur Journey Mike shares his transition from classroom teaching to building a global Teachers Pay Teachers (TPT) business after a mental health turning point. [00:01:47] From Teacher to Data-Driven Seller How Mike’s background in SEL resources evolved into a thriving store and a YouTube platform helping other sellers. [00:04:40] The Gap in Teachers Pay Teachers (TPT) SEO and Data Education Why Mike began creating content and tools to simplify SEO and data analysis for sellers at all levels. [00:06:41] What Separates Growing Sellers from Those Who Plateau The mindset shift that successful sellers adopt instead of blaming algorithms or external changes. [00:08:44] The Danger of Shiny Object Syndrome Why jumping to new platforms too quickly can stall your growth and how to stay focused on what’s working. [00:10:38] Understanding the “Keyword Unicorn” What high search, low competition keywords really mean and why they’re only part of the equation. [00:12:11] Why Most Keyword Strategies Fail The missing piece of SEO, understanding keyword difficulty and your product’s ability to compete. [00:13:25] Matching Your Store Level to Your Keywords How new and experienced sellers should approach keyword selection differently. [00:16:58] The SEOT Framework Explained A breakdown of Strategy, Effort, Optimize, and Tinker and how balancing these leads to smarter growth. [00:18:40] The “Wheel of Success” Concept Why overworking without strategy or optimization can actually slow your progress. [00:20:58] Tools, Data, and Who They’re Really For Which tools work for beginners versus sellers with enough data to make informed decisions. [00:22:44] Inside Mike’s Bootcamp and Mastermind How accountability, feedback, and community help sellers improve their stores faster. [00:24:53] A Smarter Approach for Busy Teachers How to identify what actually drives sales and eliminate tasks that don’t. [00:27:20] Giving Yourself Permission to Focus Why cutting out ineffective strategies can free up time for high-impact work. [00:28:51] The Impact of AI on TPT Sellers How AI is changing the marketplace and why trust is becoming more important than ever. [00:30:03] Building Trust in a “Trust Recession” Simple ways to show authenticity and stand out as a real educator in your product listings. [00:31:48] Using Your Classroom as an Advantage Why real classroom experience is your biggest differentiator in a growing AI-driven space. [00:32:29] Giving Back Through Business Mike shares how he donates a portion of his earnings to support student mental health initiatives. Connect with Mike: https://seotpreneur.com/unicorn https://www.youtube.com/@seotpreneur Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    35 min

  7. Apr 15

    118: The Ultimate Guide to Teachers Pay Teachers (TPT) SEO, Keywords, Titles, and Ranking Strategies

    Are your Teachers Pay Teachers (TPT) products actually showing up on Google, or are you missing out on a huge stream of organic traffic without even realizing it? In this episode, Lindsay sits down with SEO expert McKayla from The Comma Mama to break down exactly how teacher sellers can optimize their Teachers Pay Teachers (TPT) resources for Google search. From choosing the right keywords to understanding search intent and avoiding common SEO mistakes, this conversation is packed with actionable strategies that can help your products get discovered beyond the Teachers Pay Teachers (TPT) platform. They also dive into how AI search is evolving and what it means for your business moving forward. If you’ve ever wondered why some products rank and others don’t, or how to get consistent traffic without relying on social media, this episode will give you the clarity and direction you need. Key Discussion Points: [00:00:45] Why Google Traffic Matters Why optimizing for Google helps you reach teachers who aren’t searching directly on Teachers Pay Teachers (TPT). [00:01:56] Understanding SEO and Search Intent What SEO actually means and why matching what buyers are looking for is key to ranking. [00:03:50] Teachers Pay Teachers (TPT) vs. Google SEO Differences How the two platforms rank content differently and why you need to optimize for both. [00:04:44] Keywords as Your Foundation Why keyword research drives your title, description, and overall visibility. [00:06:05] Where to Place Keywords How to use keywords effectively in your title, description, and product images. [00:08:05] Avoiding Keyword Stuffing How to keep your keywords natural while still optimizing your listings. [00:10:41] How Google Interprets Buyer Behavior Why clicks, purchases, and quick exits all impact your rankings. [00:13:39] Checking and Improving Your Rankings How to test if your products are showing up on Google and refine your strategy. [00:16:24] Title Optimization and SEO Risks Why changing titles too often can hurt your rankings and how to do it strategically. [00:18:30] Writing Clear, Clickable Titles How to balance readability, keywords, and user experience for better results. [00:23:18] AI Search and the Future of SEO What’s changing with AI tools and how they evaluate your products and store. [00:33:28] SEO Myths and Ranking Opportunities Why even new sellers can outrank established shops with the right approach. Connect with McKayla: https://thecommamamaco.com https://www.threads.com/@commamama.co https://www.instagram.com/commamama.com https://thecommamamaco.com/tpt-seo-checklist?utm_source=guest_podcast&utm_medium=social&utm_campaign=teacher_business_school Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    43 min

  8. Apr 8

    117: Simple SEO Strategies That Actually Work on Teachers Pay Teachers (TPT)

    What if your SEO strategy isn’t the problem, but your conversion rate is? In this episode, Lindsay sits down with Matt Carey, creator of SEO Mantis, to unpack what’s really happening behind the Teachers Pay Teachers (TPT) search algorithm. If you’ve ever felt like you’re doing “all the right things” with keywords but still not seeing results, this conversation will shift how you think about SEO entirely. From understanding how conversions impact rankings to optimizing previews, titles, and descriptions, Matt breaks down SEO in a way that feels simple, doable, and actually effective. This episode is packed with practical insights, especially if SEO has ever felt overwhelming or confusing. You’ll walk away with a clearer understanding of how to get found and, more importantly, how to turn views into sales. Key Discussion Points: [00:00:41] Why SEO Alone Isn’t Enough Why having the right keywords is only part of the equation, and how conversions play a major role in boosting your rankings on Teachers Pay Teachers (TPT). [00:01:41] What the Teachers Pay Teachers (TPT) Algorithm Really Looks At A deeper look into factors like wishlists, cart adds, and preview engagement, and how they influence where your product shows up in search. [00:03:41] Simplifying SEO for Sellers Why SEO doesn’t have to be complicated, and how thinking of it as a “matching game” can make it more approachable and actionable. [00:05:41] The Library Analogy for SEO A powerful way to visualize how keywords, titles, and rankings work together to help buyers find exactly what they need. [00:07:41] The Importance of Visuals and First Impressions How thumbnails, previews, and descriptions mirror a book cover and summary, and why they matter just as much as keywords. [00:11:41] The Story Behind SEO Mantis How Matt identified a gap in the Teachers Pay Teachers (TPT) market and created a simple, user-friendly tool to help sellers optimize their listings. [00:12:41] What the SEO Mantis Extension Actually Does An inside look at how the tool analyzes titles, descriptions, keywords, and more to give actionable feedback. [00:15:41] The First Things to Check on Any Listing Why your title, description snippet, and thumbnail are the most important elements for getting clicks and visibility. [00:17:41] Does Keyword Order Matter? How Teachers Pay Teachers' (TPT's) search predictions and trends suggest that keyword placement may play a bigger role than you think. [00:21:41] Why the Algorithm Is Always Changing Understanding Teachers Pay Teachers (TPT) as a business and why constant updates are necessary, plus how sellers should adapt. [00:23:41] Turning Views into Sales How to identify a conversion problem and improve previews, descriptions, and overall listing quality. [00:24:41] Writing Better Product Descriptions What benefit statements are, why they matter, and how to avoid overwhelming buyers with too much information. [00:26:41] Easy Wins for Better Previews Simple strategies like watermarking your full resource or using video previews to increase buyer confidence. [00:28:41] Time Management for Teacher Entrepreneurs A realistic approach to staying focused, including prioritizing top tasks and using time blocking effectively. [00:30:41] Pricing and Accessibility of SEO Tools A breakdown of SEO Mantis pricing and why investing in SEO support can accelerate your business growth. Free pro access to SEO Mantis for one month. Subscribers can use promo code LB-MONTH at checkout. They can cancel anytime. Just go to seomantis.com to sign-up Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    35 min
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About

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

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