Course Lab: Lessons from Successful Online Course Creators Mirasee FM

Lawyer-turned-trainer Oliver Gleeson aims to develop early career professionals into C-level executive thinkers and performers. His approach targets B2B sales to leverage organizational budgets for learning and development while providing a certification that benefits both employers and employees.
Oliver Gleeson is the founder of SalientMap Executive Consultancy, a trailblazer in the realm of executive coaching, particularly tailored for early career professionals.
In this episode, Ari, Abe, and Oliver discuss: 
Oliver’s certification course for early career professionals to perform like C-level executives Benefits of the certification for both employers and employees Marketing challenges, revenue potential, and organizational benefits of B2B sales in online courses The importance of long-term engagement and exploring secondary-tier certification for sustained interest Marketing conversations and framing offers in organizational language The structure of Oliver’s 13-week hybrid course, including live coaching and community engagement How his program is aimed at relieving overstressed HR professionals and providing training resources The pricing model of $3500 per team member, targeting businesses with an option for individual payment Oliver’s transition from traditional law to consulting, coaching, and training with a focus on scaling impact His shift to targeting businesses instead of individuals for greater efficiency and impact 
“My goal is to impact 10 million early career professionals, and I want to make this business my unique dent in the universe.” — Oliver Gleeson
Guest Bio:
Oliver Gleeson is an international executive coach, business consultant, trainer, and lawyer who helps companies and their people develop the skills and confidence to become great at growing their businesses.
As the visionary founder of SalientMap Executive Consultancy, Oliver has emerged as a trailblazer in the realm of executive coaching, particularly tailored for early career professionals (ECPs). Oliver pioneers innovative coaching programs crafted to equip emerging leaders with the requisite tools and strategies to navigate the complexities of the business landscape effectively. With an unwavering focus on nurturing leadership excellence and cultivating high-performance cultures, Oliver’s coaching methodologies have earned international acclaim for their proven efficacy in delivering tangible results.
Oliver’s groundbreaking program, Executive Coaching Built for Early Career Professionals, not only addresses the critical need for skill development among ECPs but also underscores his mission to empower businesses in nurturing and retaining their top talent. By training ECPs to “Think, Act, and Perform like C-Level Executives,”™ Oliver is revolutionizing talent development strategies, ultimately driving organizational success and fostering a culture of growth and innovation.
Resources or websites mentioned in this episode:
Mirasee RuzukuACESOliver’s website: SalientMap.com Oliver’s LinkedIn: Linkedin.com/in/OliverGleeson Course Lab Episode #97: Building Better Bosses (Danny Ceballos) Credits:
Hosts: Ari Iny and Abe Crystal Producer and Editing: Michi Lantz Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio
To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton

Joachim Lépine joins Ari and Abe to break down his six-module course for translators. He emphasizes the importance of support and community, weekly calls, check-ins, and a Discord community. Joachim also shares insights on the significance of interactive learning and organizing content effectively.
Joachim Lépine is a French-English translator, translator trainer, and the founder of Lion Translations.
In this episode, Ari, Abe, and Joachim discuss: 
Joachim Lépine’s background and journey to creating online courses for translators His translation course structure and key areas of focus The primary audience for the course and their needs Evolving the course from its initial version to the current improved model The importance of support and community in the course structure Using Discord for community interaction and support Lessons learned and improvements made from earlier attempts Challenges and considerations in creating effective online courses 
“I really organize things in threes. Whether you’re talking about an individual lesson or your modules… It’s easy to remember things in threes. It makes things easy to process for short-term memory.” — Joachim Lépine
Guest Bio:
Joachim Lépine is a French-to-English translator with a passion for helping translators to thrive. Even more importantly, he’s a proud dad... and dog owner!
In recent years, Joe has provided training for the United Nations, the European Commission, OTTIAQ, Magistrad, Editors Canada, the Translation Bureau, ITI (UK), Training for Translators (USA), and many others.
Joe taught English translation and related courses at Université de Sherbrooke for nearly 15 years and was head of the OTTIAQ continuing education committee from 2013 to 2020. He holds degrees in fine arts, professional translation, and education, respectively from Concordia University, Université de Sherbrooke, and Plymouth State University.
Resources or websites mentioned in this episode:
Mirasee Ruzuku Joachim’s website: LionTranslationAcademy.com
Credits:
Hosts: Ari Iny and Abe Crystal Producer and Editing: Michi Lantz Executive Producer: Danny Iny Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio
To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Harnessing Community in Courses (Joachim Lépine).

What’s the balance between short-term progress and long-term sustainable change for students? Ali Shapiro discusses this and shares her journey from overcoming health issues to pioneering her program. She stresses adaptive change, mindset shifts, and creating community for lifelong transformation.
Ali Shapiro is an integrated health coach, holistic nutritionist, and top-ranked podcast host.
In this episode, Ari, Abe, and Ali discuss:
Balancing between short-term progress and long-term sustainable change in marketing coursesThe importance of understanding time for meaningful change to build better client relationshipsRoot-cause thinking in sustainable change courses, especially in healthy eating and weight lossDifferentiation by going deeper and providing more value in coursesThe significance of community and listening to previous Course Lab episodes for insightsPlanning for obstacles and objections in course creationHow to identify triggers and using a “second wind” exercise for real transformationThe impact of past educational experiences on behavior and planning for those influencesAdaptive versus technical change and recognizing adaptive challenges for effective coursesDesigning courses focusing on the why behind behavior change and flexible identity definitions
“You’re teaching them how to tune into themselves and become their own leader, and what the actual behavior needs to be in a situation, rather than focusing on: ‘Okay, here’s what you’re going to do every morning.’” — Ali ShapiroGuest Bio
Ali Shapiro is the host of the top-ranked podcast Insatiable, a holistic nutritionist, integrated health coach, and rebel with a serious cause.
She's academically, practically, and empathetically aware of how the medical system, diet culture, and body positivity movements all have their own flavor of crazy.
Ali developed TRUCE while in graduate school at the University of Pennsylvania, where she drew from her 17+ years of working with real life clients and her own personal healing journey from emotional eating and having cancer as a teenager.
Ali's work and clients' unique success has been featured in well + Good, mindbodygreen, Prevention, Women's Health and Forbes, as well as industry leading podcasts Being Boss, Tell Me Something True, and Food Heaven.
Resources or websites mentioned in this episode:
MiraseeRuzukuAli’s website: AliShapiro.com
Credits:
Hosts: Ari Iny and Abe CrystalProducer: Cynthia LambExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio
To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Building Sustainable Courses (Ali Shapiro).

After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike.
Danny Ceballos is the founder and principal of Unleashed Consulting.
In this episode, Ari, Abe, and Danny discuss: 
Danny’s transition from corporate healthcare to focusing on leadership and training through online courses Shifting to targeting organizational cohorts instead of individual participants The current structure of the Best Boss Bootcamp and sales strategy The importance of relationship-building in B2B sales Strategies used to engage participants in the course and maintain their commitment Tailoring course content to meet the specific needs of different organizations The importance of tracking and demonstrating results to clients “When I fly my freak flag a little bit… there's a lot more engagement, and I distinguish myself from other folks that are doing this work.” — Danny Ceballos 
Guest Bio:
Danny Ceballos, MBA, MA, is a seasoned senior leader, OD consultant, management trainer and executive coach. He is the founder and principal for Unleashed Consulting, where he works with individuals and organizations to excel in workplace performance, productivity, and employee engagement by “Building Better Bosses.” Danny works with CEOs, Executive Directors, management teams, and Boards of Directors to create workplace systems, processes, and cultures that are sustainable and triple bottom-line effective in prioritizing People, Profit, & Performance improvements.
Resources or websites mentioned in this episode:
Mirasee Ruzuku Danny’s website: UnleashedConsult.com
Credits:  Hosts: Ari Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio
To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Building Better Bosses (Danny Ceballos).

Kay Adams melds her talents in therapy and writing to guide others toward healing through journaling. With a deep well of experience, she shares key tips for course creators on the importance of authenticity, overcoming discomfort, testing and validating, and understanding their audience.
Kay Adams is a psychotherapist and founder of the Center for Journal Therapy and Journalversity.
In this episode, Ari, Abe, and Kay discuss: 
Kay’s journey starting in 1985 through becoming an expert in journal therapy Her transition from in-person workshops to online courses over several years Embracing video teaching despite initial fear and establishing an online presence with Ruzuku Current focus on 80% online teaching and creation of hybrid courses Distinguishing audiences: therapists needing continuing education units (CEUs) and the general public interested in journaling for self-improvement Adaptation during the pandemic: creating relevant courses and significant growth in mailing list and enrollments Key takeaways: overcoming personal discomfort, validating content through testing, continuous learning, and maintaining authenticity and integrity “I realized that even though I was introverted and it was really scary for me to talk to people, I had something to say that was more important than feeling comfortable.” — Kay Adams 
Guest Bio
Kathleen (Kay) Adams LPC is a best-selling author, speaker, psychotherapist, visionary and founder of the Center for Journal Therapy. Her first book, Journal to the Self (1990), is a classic best-seller that helped define the field of personal writing as a tool for healing, growth, and change. She has written 13 more books (and one card deck), and her innovative work has led to a movement in writing and healing.
Resources or websites mentioned in this episode:
Mirasee Ruzuku Kay’s website: JournalTherapy.com
Credits:
Hosts: Ari Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio
To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Pioneering Journal Therapy (Kay Adams).

Email marketing is a narrative tool, says Monica Badiu, not just a sales tactic. She emphasizes creating engaging, truthful content that speaks directly to people’s needs—helping them see the potential in themselves and the solutions you offer.
Monica emphasizes the importance of maintaining a consistent email frequency, tailored to your audience’s needs and interests, to keep your brand top-of-mind. She advocates for value-driven content that resonates with the current needs of your subscribers, steering clear of fluff and focusing on genuine solutions. Whether you’re struggling with your marketing strategy or looking to refine your approach, Monica’s tips on non-aggressive promotions and ethical marketing are bound to provide clarity and direction.
In this episode, Ari, Abe, and Monica discuss: 
Email marketing frequency and content relevancy for building brand authority and trust The necessity of at least one engaging email per week to maintain brand recognition Consistent, valuable email communication for client engagement and trust Context and relevancy in creating non-fluff email content that provides real solutions The detrimental effects of infrequent and purely promotional emails on brand awareness and trust Email marketing as a core responsibility for course creators to foster robust relationships and provide substantial value Proactive use of social media to enhance visibility, promote lead magnets, and grow email lists The right channels for reaching ideal clients and the significance of valuable content creation Clear calls to action in emails and occasional course promotions Segmenting for better deliverability and open rates, tracking engagement metrics, and periodically cleaning your email list of inactive subscribers Authenticity in email marketing, using it more as a communication channel than just a sales tool 
“If I send an email this week to my audience, how is that email relevant to the context they’re in right now? What’s happening in their lives around them with the people they follow on social media, with the economy, with their health?” — Monica Badiu 
Guest Bio
Monica Badiu is a Conversion Copywriter & Copy Coach who specializes in helping course creators increase revenue through customer-centric copywriting. With more than 25,000 hours of hands-on marketing experience over 13 years, the biggest course creators in the world hire her to optimize their email marketing efforts. She has a passion for writing engaging and compelling emails and funnel pages that prioritize value over pressure, which results in driving conversions and building long-lasting relationships with audiences. Simple, but no-bullshit and non-spammy copy that sells.
Along with being a conversion copywriter, Monica is also a mother, a former marketing consultant, a multipreneur, and a crafter. She writes about consumer behavior, copywriting tactics, email marketing, and conversion strategies on her blog, which is filled with valuable information for her readers.
Resources or websites mentioned in this episode:
Mirasee Ruzuku Monica’s website: MonicaBadiu.com Monica’s LinkedIn: LinkedIn.com/in/monicabadiu
Credits:
Hosts: Ari Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio
To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Grace Artist Name: Shimmer Writer N