Beyond the Horizon: Future-Focused MSP Insights

N-able
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Welcome to The MSP Horizons Podcast, your go-to resource for the latest insights, trends, and strategies shaping the world of Managed Service Providers. Hosted by industry veterans, this podcast delves deep into the findings of the MSP Horizons Report, providing actionable insights to transform your IT business.Each episode features in-depth discussions with experts, thought leaders, and successful MSPs who share their experiences and strategies for navigating the ever-evolving landscape of managed services. From cybersecurity and AI integration to cloud management and compliance, we cover the critical topics that matter most to you. Join us as we explore the future of managed services, uncover growth opportunities, and provide you with the tools and knowledge to stay ahead of the curve. Whether you're looking to enhance your service offerings, improve customer acquisition, or stay compliant with the latest regulations, The MSP Horizons Podcast is here to guide you every step of the way. Subscribe now and stay at the forefront of the MSP industry, turning challenges into opportunities and vision into reality. Tune in to ensure your business is not just prepared for the future but thriving in it. Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements.

  1. Cove Up Your Stack – One Platform to Rule MSP Backup

    4일 전

    Cove Up Your Stack – One Platform to Rule MSP Backup

    In this episode, Head Nerd Stefanie Hammond sits down with N-able Growth Strategist David Tapiero to unpack the real-world challenges MSPs face today—from tool sprawl and outdated backup strategies to rising costs and low margins. You’ll discover how adopting a cloud-first solution like Cove can help MSPs streamline operations, boost profitability, and build cyber resilience. Key Topics Covered: Tool Sprawl & Standardisation: Why too many tools are hurting MSP efficiency—and how Cove simplifies the stack.Outdated Backup Strategies: The risks of legacy systems in today’s threat landscape.Cove’s Unified Platform: Backup for servers, workstations, Microsoft 365—and soon Google Workspace—from a single console.Cyber Resilience by Design: Immutable cloud storage, rapid recovery, and automated testing.Growth Barriers: Tackling time constraints, rising costs, and margin pressure.Practical Growth Strategies:Transitioning to SaaS-based pricing Reviewing customer costing Automating low-value tasks Monetising existing infrastructureMindset Shift: Repurposing on-prem hardware for DRaaS and internal ops.Security Evolution: Moving from breach prevention to rapid recovery and continuity.Whether you're an MSP looking to scale or a Channel Reseller aiming to improve service delivery, this episode is packed with actionable insights to help you rethink your growth strategy and future-proof your business. For even more, register for the upcoming webinar:  Rethink Backup or Get Left Behind (live on 10 September with an encore performance on 11 November). Register here   Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

    15분
  2. Unlocking the Real MSP Value in Microsoft 365

    7월 24일

    Unlocking the Real MSP Value in Microsoft 365

    In this insightful episode, we dive deep into the real-world challenges and opportunities facing MSPs working with Microsoft 365 and related Microsoft technologies. N-able Head Nerd Joe Ferla is joined by Ben Lee, the latest to the Head Nerd team who is a seasoned Microsoft consultant with decades of experience in unified communications, Teams, Intune, and Microsoft Co-pilot. During the conversation Joe and Ben discuss the challenges  MSPs and SMEs face when implement Microsoft’s powerful but often complex ecosystem. They tackle everything from the lack of guidance around tool usage, to common pitfalls like “just turning it on” without user education, and how MSPs can differentiate by focusing on enablement, training, and policy standardization. The conversation also explores Microsoft's scalability gaps, third-party tool integration, and the game-changing implications of Co-pilot and AI for productivity. This is a must-listen for MSPs, IT leaders, and tech consultants looking to enhance their Microsoft 365 strategies and drive better client outcomes. Key Topics Covered The MSP opportunity: Beyond just licensing and activationMicrosoft 365 productivity confusion (Tasks, Loop, OneNote, etc.)Teams as an underutilized collaboration hubCopilot: Microsoft’s AI gamechanger and its adoption challengesScaling management with Intune, Entra, Azure Arc, and third-party toolsBalancing security with end-user usabilityPersona-based user policy deploymentFuture of M365 Business Premium and data protectionThe importance of adoption strategies and ongoing educationDisclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

    49분
  3. Why Your Cloud Sales Pitch Is Failing (And How to Fix It)

    7월 10일

    Why Your Cloud Sales Pitch Is Failing (And How to Fix It)

    N-able Head Nerd Joe Ferla sits down with Stefanie Hammond, Head Sales & Marketing Nerd, to explore how MSPs can reposition, price, and bundle their services in the cloud era—without leaning on tech jargon. This episode is a sales masterclass for MSPs navigating the shifting SaaS and cybersecurity landscape. In this episode… In the first episode of N-able’s Cloud Podcast Series, Joe Ferla kicks things off by addressing a common challenge MSPs face—not with the tech itself, but with how to sell it. To explore this further, he brings in Stefanie Hammond, N-able's Head Sales and Marketing Nerd, to unpack how MSPs can rethink their sales strategies as cloud adoption and end-user awareness skyrocket. Drawing from insights gathered at recent Empower events and real-world MSP conversations, Joe and Stefanie dive deep into how cloud migration is disrupting traditional pricing and bundling models. Stefanie emphasizes that MSPs should stop selling based on features or products and instead focus on outcomes—namely, productivity and peace of mind through cybersecurity. From bundling strategies and per-user pricing to the evolving buyer psychology in a semi-educated tech market, this episode delivers tactical, experience-driven advice. Joe also underscores the importance of value-based selling, automation, executive business reviews, and adapting sales approaches in a rapidly changing industry. Whether you're a veteran MSP or just beginning your cloud transition, this conversation is packed with actionable insights to help you differentiate in a crowded market. Key Topics Covered The shift in MSP sales strategy from selling tech to selling outcomesWhy cloud adoption is disrupting traditional pricing and packaging modelsThe case for per-user pricing vs. per-device pricingHow increased user awareness is changing the sales conversationOperational efficiency and automation as revenue multipliersImportance of Executive Business Reviews (EBRs) in client retentionRisk acceptance and how to price for cloud-related security gapsWhy value-based selling outperforms product-based sellingStefanie’s book club and continuous sales education for MSPs  Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

    1시간 3분
  4. Fear, Firewalls, and Fast Breakouts—Inside Today’s Threat Landscape

    6월 25일

    Fear, Firewalls, and Fast Breakouts—Inside Today’s Threat Landscape

    In this episode of Beyond the Horizon, hosts Hilda Colon and Will Ledesma unpack the latest findings from the State of the SOC  report. Drawing on decades of frontline cybersecurity experience, they explore the evolving threat landscape—from the unrelenting rise of ransomware to the growing complexity of cloud-based attacks. The conversation dives deep into the data: 500,000 alerts in just three months, 83,000 escalations, and a staggering 8-minute breakout time for some threats. They also examine the human side of cybersecurity, and how emotional responses, fear-based tactics, and organizational inertia can undermine even the best defenses. The hosts share real-world war stories, including a recent “art of fear” attack that weaponized open-source intelligence to trigger panic without breaching a single system. AI’s role in the SOC is front and center, with insights into how automation is accelerating detection, reducing analyst fatigue, and reshaping the balance between human judgment and machine speed. Whether you're a CISO, analyst, or just cyber-curious, this episode offers a sharp, honest look at what’s changing—and what’s coming next—in the world of security operations. Key Talking Points Key findings from the 2025 State of the SOC report Ransomware remains dominant, with 2,684 cases in 3 months Cloud attacks now make up 44% of threats—up from 30% last year The rise of “fear-based” attacks using fake screenshots and OSINT AI’s role in accelerating detection and reducing analyst burnout The “Layer 8” problem: human resistance to disruption Hybrid environments and the risks of misaligned identity controls Zero trust: powerful in theory, difficult in practice SOC automation sweet spot: 70% AI, 30% human Real-world story: AI found 3 more IOCs in seconds vs. 60 minutes manually Want the full picture? The insights shared in this episode are just the beginning. Dive deeper into the data, trends, and expert analysis shaping the future of cybersecurity in the full 2025 State of the SOC Report. Whether you're leading a security team or just trying to stay ahead of the curve, this report is your essential guide to what’s happening inside today’s Security Operations Centers. Click here to download Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

    48분
  5. Decoding CMMC: What You Need to Know Now to Stay Compliant and Competitive

    6월 12일

    Decoding CMMC: What You Need to Know Now to Stay Compliant and Competitive

    After 15 years of development and delays, CMMC has transitioned from regulatory uncertainty to enforceable reality. This comprehensive compliance framework now carries the full weight of federal law, creating both significant challenges and substantial opportunities for organizations in the defense supply chain. The numbers tell a compelling story: 80,000 companies need certification with only 337 qualified assessors available to handle the workload. Real assessments are underway, producing mixed results as companies navigate the rigorous requirements. While some organizations are discovering that compliance costs exceed their contract values, others are leveraging CMMC mastery to command premium rates and establish strong competitive positions. In this episode of the Beyond The Horizon podcast, Lewis Pope and Mark Pardee provide essential insights into this transformation, examining real-world scenarios, the precision required in technical assessments, and why MSPs now shoulder responsibility for 50-60% of CMMC controls. Whether you're an MSP supporting defense contractors or a company directly involved in federal contracting, understanding this shift is crucial for strategic planning. Key Areas Covered Understanding CMMC's EvolutionStrategic Implications for Businesses and IT Service ProvidersRequirements and ImplementationMaking Strategic DecisionsWhy This Episode Matters This conversation provides critical insights for navigating one of the most significant regulatory changes in federal contracting. With implementation timelines accelerating, organizations need clear guidance on compliance requirements, strategic options, and business implications. For MSPs, CMMC represents a fundamental shift in client relationships and service delivery models. Those who understand and adapt to these requirements early will be positioned to capture significant market opportunities. For defense contractors, compliance is becoming a competitive differentiator that affects contract eligibility and business viability. The episode offers practical frameworks for decision-making, real-world examples of implementation challenges, and insights into the evolving compliance landscape that affects hundreds of thousands of organizations. Download  CMMC: A Guide to the What, When, Why, and How (https://www.n-able.com/resources/cmmc-a-guide-to-the-what-when-why-and-how) – a comprehensive resource for understanding CMMC requirements and building your compliance strategy. Whether you're just beginning to explore CMMC or refining your implementation approach, this guide provides the foundation for informed decision-making. Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

    49분
  6. MSPs at a Crossroads: Growth, Cybersecurity, and the Road Ahead

    5월 28일

    MSPs at a Crossroads: Growth, Cybersecurity, and the Road Ahead

    In this episode of the Beyond the Horizon Podcast, Pete Roythorne is joined by N-able’s Sales and Marketing Head Nerd Stefanie Hammond to explore some of the key challenges MSPs are facing today, how these differ across company sizes, and what strategies are proving most effective for growth. Stefanie brings valuable insight into how operational maturity impacts everything from sales and staffing to go-to-market strategies and cybersecurity offerings. The episode dives deep into how small, medium, and large MSPs are adapting — and what could be holding some back. For anyone wanting to learn more about the difference between co-partnering and co-managing, check out the recent Beyond the Horizon podcast featuring David Weeks – Evolving MSP Go-to-Market Strategies Key Topics Covered: Top Business ChallengesGrowth Mindset vs. Lifestyle MSPsRevenue Bands BreakdownGo-To-Market ModelsCybersecurity TrendsThe Role of VendorsPeer Groups as a Growth AcceleratorStay ahead of the curve in the MSP world — subscribe to Beyond the Horizons on your favorite podcast platform and never miss an episode! N-able also produces Now That's It: Stories of MSP Success. This Podcast explores stories of how leading MSPs and other Channel leaders built their businesses, and how they overcame the challenges they faced to get to where they are today. Inspiring, educational, and often heartfelt this is a must for anyone looking to build their own business. You can listen to Now That's It on your favourite streaming service or watch it on YouTube. Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

    35분
  7. The AI Landscape for MSPs – Managing Governance, Compliance, and Cyber Threats

    5월 15일

    The AI Landscape for MSPs – Managing Governance, Compliance, and Cyber Threats

    In this episode of the Beyond the Horizon podcast, Pete Roythorne sits down with Nicole Reineke, Senior Director of AI Strategy at N-able, to explore the fast-changing world of AI and its impact on managed service providers (MSPs). From the weaponization of AI in cybersecurity to the critical role of data governance and ethical compliance, this conversation delves deep into both the potential and peril of emerging AI technologies. Nicole brings a wealth of experience and insight, breaking down how MSPs can better prepare for the future of AI by adopting responsible governance frameworks, understanding vendor responsibilities, and embracing AI tools that are rapidly becoming essential to staying competitive. Whether you're just starting your AI journey or looking to scale responsibly, this episode is packed with actionable insights and thoughtful commentary. Episode Summary: Pete and Nicole discuss: How AI is being weaponized to identify misconfigurations and vulnerabilities in IT infrastructure.The growing responsibility of vendors in embedding safe, ethical AI practices into their platforms.Insights from the MSP Horizons Report on how partners are adapting to AI governance, oversight, and ethical compliance.Why scripting with AI is getting safer—and how different AI models are starting to specialize in specific domains.The future of personalized AI assistants, and how MSPs of all sizes can begin building AI-driven workflows.Real red flags the industry should be paying attention to in order to avoid falling behind.Practical tools and resources MSPs can use today to implement responsible AI.Key Takeaways: AI Governance Is No Longer Optional: MSPs and vendors alike must take an active role in implementing governance frameworks to meet compliance and ethical standards.Vendors Are Central to AI Adoption: Most MSPs rely on vendor-integrated AI solutions—placing the burden of responsibility and innovation on technology providers.Specialization in AI Models: Different platforms (e.g., Claude, ChatGPT) are proving to excel in different areas, making a multi-model strategy increasingly relevant.Weaponized AI in Cybersecurity: Threat actors are leveraging AI to find and exploit vulnerabilities faster than ever, underscoring the need for proactive defense.Recommended Resources from Nicole: Top AI newsletters, podcasts, and thought leaders she follows.Tools and frameworks that help MSPs experiment safely with AI—no massive budget required.Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

    33분
  8. Business Learnings from the UK’s M&S and Co-op Hacks

    5월 2일

    Business Learnings from the UK’s M&S and Co-op Hacks

    In this special edition of Beyond the Horizon podcast, head security expert Lewis Pope takes a deep dive into recent high-profile cyberattacks in the UK — particularly those affecting Co-op and M&S. He analyzes what happened, who's behind the incidents, and what businesses can learn from these attacks to bolster their own cyber resilience. Key Topics Covered: Rapid Incident Response: Insights into how swiftly Co-op reacted, with prepared public statements almost immediately after the breach.The M&S Cyberattack: Discussion on whether exploited vulnerabilities were previously known and patchable.Ransomware Groups in Focus: In-depth exploration of DragonForce and the Scattered Spider group — their tactics, trends, and what makes them notable.Lessons for Business Leaders: Critical takeaways for organizations on preparedness, patching, response protocols, and interdepartmental coordination (e.g., involving HR in resilience planning).Wider Resilience Threats: Exploration of physical infrastructure vulnerabilities like undersea cable threats and recent power outages in Europe, and how freak weather and climate shifts intersect with cybersecurity.Lewis emphasizes that resilience isn’t just a technical issue—it’s an organizational one, requiring involvement from abroad range of departments including HR, facilities, IT, and executive leadership. Cybersecurity today is about more than just prevention. It’s about response readiness, cross-functional resilience, and understanding the expanding threat landscape—both digital and physical.   N-able also produces Now That's It: Stories of MSP Success. This Podcast explores stories of how leading MSPs and other Channel leaders built their businesses, and how they overcame the challenges they faced to get to where they are today. Inspiring, educational, and often heartfelt this is a must for anyone looking to build their own business. You can listen to Now That's It on your favourite streaming service or watch it on YouTube. Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

    24분
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Welcome to The MSP Horizons Podcast, your go-to resource for the latest insights, trends, and strategies shaping the world of Managed Service Providers. Hosted by industry veterans, this podcast delves deep into the findings of the MSP Horizons Report, providing actionable insights to transform your IT business.Each episode features in-depth discussions with experts, thought leaders, and successful MSPs who share their experiences and strategies for navigating the ever-evolving landscape of managed services. From cybersecurity and AI integration to cloud management and compliance, we cover the critical topics that matter most to you. Join us as we explore the future of managed services, uncover growth opportunities, and provide you with the tools and knowledge to stay ahead of the curve. Whether you're looking to enhance your service offerings, improve customer acquisition, or stay compliant with the latest regulations, The MSP Horizons Podcast is here to guide you every step of the way. Subscribe now and stay at the forefront of the MSP industry, turning challenges into opportunities and vision into reality. Tune in to ensure your business is not just prepared for the future but thriving in it. Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements.

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