CPG Launch Leaders

Bold Strategies, Inc
  • 5.0 (19)
  • ENTREPRENEURSHIP
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CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation. Presented By Bold Strategies

  1. Creating Buzz for CPG Brands with TaleSplash's Amy Jackson

    09/10/2024

    Creating Buzz for CPG Brands with TaleSplash's Amy Jackson

    Setting up your CPG brand for success isn’t just about marketing savvy—it’s also about leveraging PR at the right time. In this episode, we are joined by Amy Jackson—founder and CEO of TaleSplash. Amy shares why time is the most important asset for CPG brand launches and delves into the role of PR strategies and technologies in helping your brand stand out in a crowded marketplace. We also discuss: Why CPG brands need consistent engagement with journalists and influencers to build authentic buzz and boost brand credibility.How leveraging both traditional journalists and social media influencers can provide a comprehensive PR impact.The importance of early planning and anticipating journalistic needs for successful PR campaigns, especially for large CPG brands.

    31 min
  2. Going Beyond Sustainability with Kelly Vlahakis-Hanks of ECOS

    08/20/2024

    Going Beyond Sustainability with Kelly Vlahakis-Hanks of ECOS

    In a world facing climate change and chemical contamination, sustainability alone isn’t enough. Some businesses understand that people’s health depends on the planet’s health, and these companies are building a better world for future generations. In this episode, we speak with Kelly Vlahakis-Hanks, President & CEO of ECOS, a leader in healthy cleaning products. Kelly shares how ECOS achieved carbon-neutral, water-neutral, and zero-waste manufacturing, becoming the first climate-positive manufacturer in the U.S. We also discuss: ECOS’ approach to educating consumers on safety and healthChallenges and solutions during the COVID-19 pandemicMaking green and healthy products affordable and accessible

    46 min
  3. The Digital Era of Product Testing with Bold Lab’s Chad Bingle

    08/06/2024

    The Digital Era of Product Testing with Bold Lab’s Chad Bingle

    70% of all CPG products fail within the first two years in the market. So how do you make sure your product is set up for success? The short answer is testing. It might sound simple, but if you don’t understand the science behind the testing process, your product may end up in that 70%. In this episode, Chad Bingle , VP of Product at Bold, joins host Darcy Ramler as they share how the cutting-edge digital product testing and development methodologies are revolutionizing the way CPG products succeed in the marketplace. They also explore the shift from traditional survey methods to real-time digital feedback, emphasizing how digital space allows for swift adjustments that are crucial for hitting the mark with today's tech-savvy consumers. Join us as we discuss:How leveraging digital tools and consumer feedback post-launch can significantly enhance click-through rates and product performance.Strategies for dissecting consumer behavior to tailor impactful marketing effortsHow using machine learning predictive models connects consumer trends and derisk product launchesAnd much more!

    50 min
  4. eCommerce Trends and Smarter Growth with FirstMovr's Chris Perry

    07/16/2024

    eCommerce Trends and Smarter Growth with FirstMovr's Chris Perry

    Growth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely on growing, it will fall apart – it will be blind growth. You need to understand what propels your brand’s growth, and why it does so, and learn how to leverage it. In this episode, we are joined by Chris Perry, Chief Learning Officer, and Co-Founder at firstmovr, as he delves deep into the Specific, Measurable, Achievable, Relevant (SMART) Growth approach for brands in the e-commerce space. Chris touches on the power of strategic differentiation, the importance of testing products across various platforms, and how e-commerce techniques can revolutionize traditional category management. Listeners will learn: How to build a brand by targeting the right shoppers rather than appealing to everyoneThe importance of leading metrics like completeness, comprehension, compliance, and compelling content, and how to leverage themHow applying traditional category management principles to e-commerce, like focusing on existing buyers, can drive significant incremental growth and brand loyalty

    48 min
  5. The Future of Convenience Stores and Consumer Behavior with Jason Vego from Bevz

    07/02/2024

    The Future of Convenience Stores and Consumer Behavior with Jason Vego from Bevz

    In today's fast-paced world, consumer behavior is rapidly evolving—people demand their products quickly and efficiently. In this episode, we are joined by Jason Vego, CEO & Co-Founder of Bevz, a Convenience Store SaaS company that provides a middleware platform that integrates leading delivery apps into a single interface. Jason delves into the consumer behavior trends that inspired the creation of Bevz and emphasizes the key role of convenience stores and small businesses in meeting these new demands, especially in a space where personalization and customization of products have grown exponentially.  Join us as we discuss: How understanding pain points on the client side can lead to an enhanced customer experience, and how technology can help in this processThe importance of integrating data-driven insights into business decision-making, especially in DTC native products, when going to marketTrends in the CPG space, such as the growing interest in international products, and the role of convenience stores in product discoveryWhy convenience stores and smaller brands are the future of retail

    41 min
  6. MìLà's Dumpling Revolution from Restaurant to the Retail Shelf with Jen Liao

    06/18/2024

    MìLà's Dumpling Revolution from Restaurant to the Retail Shelf with Jen Liao

    Join us as we talk with Jen Liao, the co-founder and president of MìLà. Jen shares MìLà's journey from a restaurant concept to a pioneering direct-to-consumer brand in the modern Chinese-American food scene. We dive deep into MìLà’s rebranding process, which goes beyond a mere name change, to embrace authenticity and innovation. From eliminating MSG to introducing clean-label products, MiLà's commitment to quality shines through.  Join us as we discuss: The unveiling of MiLà’s rebranding journeyMarketing suggestions for expanding the MiLà  brandHow to engage customers by leveraging digital platforms and social mediaHow testing new products can help you stay ahead in the food industry

    33 min
  7. Brooklyn Delhi’s Path from Blog to Brand with Chitra Agrawal

    06/04/2024

    Brooklyn Delhi’s Path from Blog to Brand with Chitra Agrawal

    Taking a product from the kitchen’s soup pantry to the shelf takes a lot of hard work, but, more importantly, an authentic concept and a solid community. Drawing from her experience founding a startup, Chitra Agrawal, Founder of Brooklyn Delhi and Author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn [A Cookbook], joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers.  Join us as we discuss:Chitra’s approach to organic growth and why she refuses to give up on her vision for fundraising purposesHow Brookly Dehli co-manufactures with co-packers while maintaining high-quality productsThe importance of building a solid and supporting community before launching on a large scaleHow large retailers leverage social media platforms to introduce new products onto their shelves

    35 min
  8. A Blueprint for Market Readiness with Eleni Shipp

    05/21/2024

    A Blueprint for Market Readiness with Eleni Shipp

    There is no silver bullet to guarantee product adoption in the marketplace. However, businesses can implement strategies before launch to improve market readiness and increase the likelihood of securing a place in consumers' weekly dinners. To dive deeper into these strategies, we’re joined by Eleni Shipp, Partner at The Partnering Group. With over 40 years of experience in marketing and innovation strategy, Eleni shares insights into the 5C Analysis and 3D framework. These powerful methodologies help businesses truly understand a product's market readiness and, if they're not there yet, how to transform them into remarkable, profitable offerings. Join us as we discuss: Why large companies need to keep marketing and sales functions separate post-acquisition to propel innovation.The shift towards launching products on a smaller scale to manage risks and learn from market reactions.Adjusted strategies for CPG products, focusing on digital marketing, influencers, retail media, and social mediaCurrent dietary trends and psychological thought processes influencing consumer behaviors The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.

    38 min
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About

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation. Presented By Bold Strategies

Information

  • Creator
    Bold Strategies, Inc
  • Years Active
    2023 - 2024
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Bold Strategies, Inc
  • Show Website
    CPG Launch Leaders