Cracking the Code

Rob Riggs
  • 5.0 (2)
  • MARKETING
  • UPDATED DAILY

Cracking the Code is your intel drop on smarter digital strategy for small service businesses. From high-converting websites to CRM automation and AI tools that actually work, we decode what drives real business growth. Hosted by Code Conspirators, each episode delivers actionable tips from the field; no fluff, no hype. Just clear tactics to turn your website, marketing, and operations into a lead-generating machine. Subscribe and start cracking the code.

  1. Inside Intel: Your AI Shadow & How Businesses Win Visibility with Adam Hamadache

    4D AGO

    Inside Intel: Your AI Shadow & How Businesses Win Visibility with Adam Hamadache

    In this live interview, Rob Riggs sits down with Adam Hamadache, founder of Formula Digital Growth Agency, to unpack one of the biggest (and least understood) risks facing businesses today: your AI shadow.Adam explains how AI platforms are now shaping first impressions before prospects ever visit your website—and why brands must stop optimizing only for humans and start optimizing for algorithms too. They cover: What an “AI shadow” is and why it’s replacing traditional first-touch marketingWhy vanity metrics fail in an AI-driven search worldHow reviews, citations, and authority now influence AI recommendationsWhy SEO isn’t dead—but radically evolvingWhat businesses must fix now to stay visible as search becomes clickless Formula Digital Growth Agency: https://www.formula-digital.co.uk Get your free AI visibility score & report: https://scoreplan.ai Get actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now: https://lp.codeconspirators.com/marketing-planning-for-2026

    32 min
  2. Inside Intel: Scaling B2B Gifting & AI in Sales with Kris Rudeegraap

    FEB 3

    Inside Intel: Scaling B2B Gifting & AI in Sales with Kris Rudeegraap

    On this episode of Cracking the Code, Rob Riggs sits down with Kris Rudeegraap, co-CEO of Sendoso, a corporate gifting and direct mail platform that’s facilitated 8 million meaningful business connections in 165 countries. Kris shares how he scaled Sendoso from a side project to a $100M+ SaaS platform, leveraging AI, CRM integrations (Salesforce, HubSpot, Dynamics), and global fulfillment to personalize, automate, and track outreach at scale. He also discusses: How to use gifting as a strategic touchpoint in B2B salesAI-powered features like SmartSend and SmartMessagingBuilding community and customer advocacy for long-term growthLessons from fundraising and navigating rapid scalingGet actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now: https://lp.codeconspirators.com/marketing-planning-for-2026

    28 min
  3. Inside Intel: Paid Ads, Attribution & Conversion Systems That Scale with Ivan Janku

    JAN 27

    Inside Intel: Paid Ads, Attribution & Conversion Systems That Scale with Ivan Janku

    This week, Rob Riggs sits down with Ivan Janku, Founder of Digital Rocket Ads and creator of the Rocketship System—a process-driven paid media framework that’s managed $80M+ in ad spend and generated $250M+ in client sales. Ivan breaks down what actually drives growth for service-based businesses today: Why vanity metrics kill profitabilityHow attribution, CRO, and plain-English reporting unlock scaleThe real bottlenecks holding back paid media performanceWhat most agencies miss when optimizing websites, funnels, and lead qualityLearn more about Digital Rocket Ads: ⁠https://digitalrocketads.com ⁠ Get actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now: ⁠https://lp.codeconspirators.com/marketing-planning-for-2026

    32 min
  4. Inside Intel: Scalable AI, Governance & Human-Led Innovation with John Munsell

    JAN 20

    Inside Intel: Scalable AI, Governance & Human-Led Innovation with John Munsell

    Feeling overwhelmed by AI? Wondering how to use it effectively without losing control of your business?On this episode of Cracking the Code, I sit down with John Munsell, CEO of Bizzuka and author of Ingrained AI, to break down how AI can scale your organization safely and strategically. John shares: His AI Strategy Canvas, now taught at LSU & Tulane.The 10 Levels of AI Mastery for organizations.How to implement scalable prompt engineering without losing human expertise.Real-world examples of AI transforming workflows, from marketing to ROI calculators, without sacrificing quality or security. Get actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now: https://lp.codeconspirators.com/marketing-planning-for-2026

    37 min
  5. Inside Intel: Jordan Solender on Scaling Beyond Yourself & Removing Bottlenecks

    JAN 13

    Inside Intel: Jordan Solender on Scaling Beyond Yourself & Removing Bottlenecks

    Inside Intel: Jordan Solender In this episode of Cracking the Code, we chat with serial entrepreneur and business coach Jordan Solender, who proves you don’t need an MBA or venture capital to scale multiple businesses. Jordan shares how founders can remove themselves as the bottleneck, document and delegate effectively, and use AI and systems to grow without burning out.  Key Takeaways: You are often the bottleneck in your own business — the solution? Document, delegate, and automate.Systemization isn’t about stepping away entirely; it’s about stepping into leadership.The moment to act is before growth creates chaos — slow down to scale effectively.  Start your AI journey with our free AI Advantage guide: https://aiadvantage.codeconspirators.com/download

    26 min
  6. Inside Intel: Building a Modern SEO & AI-Ready Agency with Joshua Dover

    JAN 6

    Inside Intel: Building a Modern SEO & AI-Ready Agency with Joshua Dover

    Inside Intel: Building a Modern Web Agency in an AI-Driven Market In this live interview, Rob Riggs sits down with Josh Dover, founder of Dover Web Studio, a boutique dev + SEO agency serving local and regional service businesses in Northwest Arkansas. Josh shares what it’s like to launch (and relaunch) an agency, why education matters more than ever for digitally-behind industries, and how AI is reshaping SEO, rapid prototyping, and client expectations. They dive into: • The rise of AI overviews & what it means for organic traffic • How local service firms can stay visible during massive regional growth • Why FAQs, strong SEO fundamentals, and clear structure now influence AI engines • The challenge of biz dev in industries driven by referrals Connect with Josh: Website: https://dover.digital/ LinkedIn: https://www.linkedin.com/in/doverdover/ Plus, start your AI journey with our free AI Advantage guide: https://aiadvantage.codeconspirators.com/download

    27 min
  7. Inside Intel: Breaking the Agency Rules with Bill Reynolds

    12/30/2025

    Inside Intel: Breaking the Agency Rules with Bill Reynolds

    Inside Intel: Why a $5.99 Haircut Changed an Entire Agency Model This week on Cracking the Code, Rob Riggs sits down with Bill Reynolds, President of Element 502—a digital agency in Louisville, KY with a completely different playbook. Bill shares the unforgettable $5.99 haircut story that reshaped how he prices, serves clients, and rejects the one-size-fits-all agency model. They dive into: • Why value > price (and why not everyone is your customer) • How social media + AI have shifted digital expectations • The real risks of spec work • Why transparency and client ownership still win long-term Check out Element 502: https://www.element502.com Connect with Bill: https://www.linkedin.com/in/bill-reynolds-element502/ Plus, start your AI journey with our free AI Advantage guide: https://aiadvantage.codeconspirators.com/download

    26 min
  8. Inside Intel: Clay Lehman on AI, Systems, and Scaling Your Service Business

    12/23/2025

    Inside Intel: Clay Lehman on AI, Systems, and Scaling Your Service Business

    Inside Intel: Clay Lehman on Scaling Small Businesses & AI for Efficiency In this episode of Cracking the Code, Rob Riggs sits down with Clay Lehman, founder of Lehman Strategic Partners and owner of True Title Acala, to unpack lessons from real estate, entrepreneurship, and the rise of AI in small business operations. Clay shares how navigating crises like 2008 shaped his approach to business, why mastering fundamentals beats chasing the latest tech trends, and how AI can amplify—but not replace—strong systems. He also introduces his new Real Estate AI Playbook, designed to help business owners apply AI without the overwhelm. 🎯 Key takeaways: Why broken systems + AI = faster chaos Narrow your focus to grow your ideal client base Document processes to reclaim time & scale effectively 🔗 Learn more and connect with Clay: claylehman.com Plus, start your AI journey with our free AI Advantage guide: https://aiadvantage.codeconspirators.com/download

    21 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Cracking the Code is your intel drop on smarter digital strategy for small service businesses. From high-converting websites to CRM automation and AI tools that actually work, we decode what drives real business growth. Hosted by Code Conspirators, each episode delivers actionable tips from the field; no fluff, no hype. Just clear tactics to turn your website, marketing, and operations into a lead-generating machine. Subscribe and start cracking the code.

Information

  • Creator
    Rob Riggs
  • Years Active
    2025 - 2026
  • Episodes
    56
  • Rating
    Clean
  • Copyright
    © Rob Riggs
  • Show Website
    Cracking the Code