The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Andréa Jones
  • 4,9 (85)
  • MARKETING
  • CHAQUE SEMAINE

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

  1. -5 J

    What's Working on LinkedIn in 2026

    LinkedIn feels familiar again in a way other platforms don't. If Instagram feels like it changes every time you log in, this episode breaks down why LinkedIn has become a steadier place for business owners and how to use it without burning yourself out. I walk through what's actually working on LinkedIn right now and what isn't worth your energy. We talk about text based posts, human first profiles, commenting as a strategy, thoughtful direct messages, and how to build real visibility without chasing numbers. This is about quality connections, not vanity metrics. If you're still wondering how LinkedIn fits into your 2026 marketing plan, this episode gives you a realistic, sustainable approach. In this episode of the podcast, I talk about: Why LinkedIn feels different from other platforms right now What types of posts are performing best How to use commenting as a visibility strategy The right way to approach direct messages What metrics actually matter on LinkedIn How often to post without burning out …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/395

    21 min

  2. 27 JANV.

    Finding Your Voice in Your Marketing

    If your content feels too polite, too vague, or like it blends in with everything else online, this episode will help you rethink how you're showing up. Sharing your point of view does not mean starting fights, oversharing, or turning your business into a hot take machine. In this episode, I break down how to develop a strong, memorable POV that builds trust and authority while still feeling aligned with who you are. We talk about why confidence matters more than controversy, how your values and lived experience shape your marketing, and how to attract the right people without trying to please everyone. This episode is especially for business owners who want to be remembered for what they stand for without feeling like they have to perform online. In this episode of the podcast, I talk about: Why being neutral makes your content forgettable The difference between perspective and controversy How POV builds trust and authority Three types of POV you can use in your marketing Simple guardrails for sharing without oversharing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/394

    24 min

  3. 20 JANV.

    5 Easy Ways to Create Trustworthy, Impactful Content

    If your content feels like it's not landing the way it used to, this episode will help you understand why. The internet has changed, attention has changed, and polished performance content just doesn't work the same way anymore. In this episode, I walk through the shift from performance to proof and why people are looking for receipts, context, and lived experience instead of perfection. I break down five types of proof content you can create without burning yourself out, and how to use social media as a mirror instead of a megaphone. This is a practical episode for business owners who want to build trust, show credibility, and create content that feels human again. In this episode of the podcast, I talk about: Why performance content is losing trust What proof based content actually looks like Five types of proof content you can use right now How storytelling builds credibility Why boundaries and values are part of trust …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/393

    14 min

  4. 13 JANV.

    What Sustainable Marketing Looks Like in 2026

    If your marketing plan feels like a vague idea you keep meaning to get to, this episode is your reset. I'm walking you through how I'm building my 2026 marketing plan in a way that actually works with real life, real energy, and real seasons, not hustle or constant posting. We'll talk about why your POV matters more than trends, how to choose one main piece of content instead of doing everything, and how to design a marketing ecosystem that feels sustainable even when your capacity changes.  This is about creating a strategy you can keep showing up for, not one that burns you out halfway through the year. In this episode of the podcast, I talk about: Why your unique perspective is the foundation of your marketing How to choose signature content that fits your season of life What supporting content should do, and what it shouldn't Attraction strategies that don't drain your energy How to think about metrics, energy budgets, and seasonality for 2026 …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/392

    22 min

  5. 6 JANV.

    How I'm Rebuilding My Business for 2026

    This episode is a bit different. I'm in a reset moment and sharing it out loud.  I'm talking through what I tried to change in my business in 2025, what didn't work, what I'm keeping, and how I'm approaching 2026 from a more rooted place. This is about rebuilding, not rushing, and letting your business actually match your real life. I share why my word for the year is "Rooted," what closing and reopening the Lab taught me, how tech decisions pulled me off track, and why the podcast is staying my main marketing vehicle.  If you've been feeling scattered, stretched thin, or unsure what your next move should be, this episode is an honest look at slowing down so you can move forward with more clarity. In this episode of the podcast, I talk about: What "rooted" means for my business in 2026 Why I stopped forcing changes that felt heavy How tech decisions derailed my focus Why the podcast is my main marketing anchor How I'm rebuilding without burning out …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/391

    24 min

  6. 30/12/2025

    Building Stronger Connections Through Email With Allea Grummert [Happy Subscribers Podcast]

    Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why.  I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually feel simple and effective.  This was a thoughtful, practical conversation I knew would resonate with anyone building a business around connection and trust. In this episode of the podcast, we talk about: How I think about email as a primary growth channel What actually builds trust with subscribers Why consistency matters more than volume How to simplify your email content strategy What makes people want to stay subscribed …And More!   Special thanks to: Allea Grummert, host of Happy Subscribers Podcast Listen to the original episode here: https://pod.link/1778035534/episode/90426ea022254a9e7e35287a8e3739f9  Website: https://duett.co/  Happy Subscribers Podcast: https://pod.link/1778035534  Connect with Allea on social media: Instagram: https://www.instagram.com/alleagrummert/ Threads: https://www.threads.com/alleagrummert/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/390

    52 min

  7. 23/12/2025

    Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast]

    This conversation is a reminder that marketing does not have to feel chaotic to be effective.  I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention.  We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure. In this episode of the podcast, we talk about: What mindful marketing actually looks like in practice How to choose signature content that deserves your energy Why being everywhere leads to burnout for podcasters How to pick attraction strategies that feel easier Which metrics matter when measuring real progress …And More!   Special thanks to: Sam Brake Guia, host of Mics to Millions Podcast Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377 Website: https://linktr.ee/sambguia  Connect with Sam on social media: Personal Instagram: https://www.instagram.com/sambguia/ PodWritten: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389

    32 min

  8. 16/12/2025

    The Power of Rest as a Marketing Strategy [REPLAY]

    This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today.  I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results. If you've ever wondered how rest fits into your marketing strategy, this is the episode that connects the dots.  In this episode of the podcast, I talk about: How seasonal marketing supports long term growth Why rest can strengthen your strategy What each marketing season actually looks like How to make your plans more sustainable Why your energy matters as much as your content …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/388

    25 min
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À propos

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

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