The Customer Commerce Podcast

StoreConnect

Now more than ever, businesses need to grow — rapidly and in the most streamlined way possible. Customers need to be serviced simply and swiftly. And technological hurdles need to be replaced with more robust and integrated solutions. It’s the reason "Customer Commerce" is replacing the old, outdated modes of business and commerce, both online and offline.  Join Jess, Mikel and David weekly, as they share the latest trends, breakthroughs and opportunities, plus our exclusive segment "Real CUSStomers" where real customers share it and bare it all!

  1. 16 avr.

    AI won't save you if your data is a mess

    Meta lost $17 billion on the Metaverse and kept going, sound familiar?  In this episode, Mikel Lindsaar, Tony Melvin and Jess dig into the sunk cost fallacy, why most businesses aren't actually AI ready and what separating your data from your decisions is really costing you.  Plus: AI-generated horror novels, copyright law, and why the human behind the prompt still matters more than the AI. Listen or read TRUE TEAM here! Ready to stop the manual work and start growing? Explore the StoreConnect platform here: ⁠https://storeconnect.com/⁠.

    27 min

  2. 19 mars

    The businesses that won't exist in 3 years (and how to not be one)

    Block Inc. (formerly known as Square) laid off 4,000 people after record profits and the stock market rewarded them with an $8 billion jump. StoreConnect's CEO Mikel Lindsaar and CMO Tony Melvin break down why AI isn't coming, it's already here and why getting your data into one place is the only move that matters right now. Plus, birthday chaos, curling conspiracies and the people who will make or break your business.

    27 min

  3. 27 févr.

    Why “sync" is a lie and other eCommerce myths with Mikel Lindsaar

    Stop wasting hours managing inventory in two places. In this debut episode, StoreConnect CEO Mikel Lindsaar explains why the "sync" model is a myth that silently drains your growth. We’re kicking Season 3 of The Customer Commerce with “Steve energy" to dive into what actually makes a business sane in 2026. From a behind-the-scenes look at the ROI of Dreamforce to debunking the idea that AI is only for the "100K Enterprise Club," we’re keeping it real about Customer Commerce. What you'll learn: Why "connectors" are just duct tape for your business.Is attending massive events like Dreamforce actually worth your budget?How mid-market businesses can use Salesforce logic to scale without the enterprise price tag.Why battery-flavored chips (yes, really) and $900 headphones are the energy we’re leaving behind. Ready to stop the manual work and start growing? Explore the StoreConnect platform here: https://storeconnect.com/.

    28 min

  4. 25/08/2025

    Why you have to be insane to run a business

    In this episode, Jess and Mikel discuss the realities of entrepreneurship, the importance of customer experience, and the disconnect often found in the hospitality industry. They explore the value of human interaction in a world increasingly dominated by AI and technology, and how businesses can build loyalty through genuine connections rather than just monetary incentives.  Mikel shares insights on the challenges and responsibilities of running a business, emphasizing the need for a strong belief in one's vision to succeed. Takeaways Entrepreneurship requires a level of insanity and belief.Work-life balance is often unrealistic for entrepreneurs.Human interaction will become increasingly valuable in business.Exclusivity in services should not come at the cost of basic amenities.Building loyalty requires genuine connections, not just financial incentives.Success often comes from navigating high highs and low lows. Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

    26 min

  5. 24/07/2025

    How simplifying your data can lead to better decision-making with James King

    In this episode of the Customer Commerce Podcast, co-hosts Jess & Mikel join guest, James King, to discuss the critical role of data in driving business success, particularly in the e-commerce and beauty industries.  They explore the challenges businesses face in understanding and utilizing data effectively, the importance of simplifying metrics for better decision-making, and the unique dynamics of the beauty market.  The conversation also touches on the impact of AI on data analysis and the necessity of connecting teams to enhance data utilization. Takeaways Data is crucial for scaling businesses effectively.Simplifying data can lead to better decision-making.Accurate data is essential for understanding business performance.First-party data is becoming increasingly important due to privacy regulations.AI is changing how consumers research and purchase products.Silos within organizations can hinder effective data use.Businesses must focus on their core customers to thrive. Connect with James on LinkedIn Check out his services Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

    30 min

  6. 15/07/2025

    How to empower your team on customer loyalty

    Summary In this episode of the Customer Commerce Podcast, Jess and Mikel engage with Adam Posner, founder of The Point of Loyalty, to explore the intricate dynamics of customer loyalty. They discuss the concept of 'Joyalty Moments ‘of Magic and how brands can create meaningful connections with customers through unexpected moments of joy.  Adam emphasizes that loyalty is not merely a program but an outcome defined by behavior, belief, and belonging. The conversation delves into the importance of empowering teams to foster loyalty and the future of loyalty in an increasingly AI-driven landscape, highlighting the need for human connection in customer interactions. Takeaways Loyalty should be viewed as an outcome, not just a program.The three B's of loyalty are behavior, belief, and belonging.Empowering teams is crucial for effective loyalty strategies.Service recovery can turn a negative experience into loyalty.Human connection is vital in an AI-driven world.Brands need to continuously evolve their loyalty strategies.Educating and exciting teams about loyalty is essential.Loyalty is a holistic approach that involves the entire business. Connect with Adam on LinkedIn https://www.linkedin.com/in/adamposner/ Check out his Services: https://thepointofloyalty.com.au/ Listen to his new Vlogcast: https://www.youtube.com/@adamposner3459 Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

    31 min

  7. 07/07/2025

    Cracking Your eCommerce Conversion Code with Martin Beeson

    In this episode of the Customer Commerce podcast, Martin Beeson, founder of Growth Affect CRO, discusses the importance of understanding customer journeys in eCommerce and how to optimize conversion rates.  He emphasizes the need for businesses to identify revenue leaks and the role of data-driven insights in improving customer experiences. The conversation also explores the differences between B2B and B2C strategies, the challenges of SaaS marketing, and the impact of privacy laws on data capture.  Additionally, Martin shares insights on common mistakes businesses make in website optimization and the evolving role of AI in customer interactions. Takeaways Understanding customer journeys is crucial for eCommerce success.Identifying revenue leaks can significantly improve conversion rates.B2B and B2C require different approaches to conversion optimization.SaaS marketing poses unique challenges in communicating value.Privacy laws are impacting data capture strategies.Many businesses overlook underrated areas for conversion improvement.Common mistakes in website optimization can hinder growth.AI recommendations are changing how customers find products.Content remains a key factor in attracting and converting customers. Connect with Martin on LinkedIn Find out more about Growth Affect Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

    30 min

  8. 24/06/2025

    The Biggest Conversion Rate Lie with Iain Calvert

    In this episode of The Customer Commerce Podcast, hosts Jess and Mikel engage with Ian Calvert, an expert in eCommerce, to discuss the practical realities of running an online business. They explore the importance of customer service, the dynamics of marketplaces, and the significance of building genuine relationships with customers. Ian shares insights from his experiences at Retail Fest, emphasizing the need for businesses to focus on their customers rather than competitors. The conversation also touches on the misconceptions surrounding conversion rates and the value of learning through action. Takeaways Understanding marketplace dynamics is crucial for small businesses.Customer loyalty is driven by emotional connections, not just discounts.Learning through experience is more effective than theoretical knowledge.Customer service is a key growth opportunity for businesses.Businesses often overthink customer needs and competitor actions.Control what you can control in your business operations.Conversion rates are influenced by many external factors, not just internal changes. Connect with Ian on LinkedIn Find out more about his eCommerce coaching & community. Klaviyo report Iain was referring to. Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

    41 min
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À propos

Now more than ever, businesses need to grow — rapidly and in the most streamlined way possible. Customers need to be serviced simply and swiftly. And technological hurdles need to be replaced with more robust and integrated solutions. It’s the reason "Customer Commerce" is replacing the old, outdated modes of business and commerce, both online and offline.  Join Jess, Mikel and David weekly, as they share the latest trends, breakthroughs and opportunities, plus our exclusive segment "Real CUSStomers" where real customers share it and bare it all!

Informations

  • Création
    StoreConnect
  • Années d’activité
    2024 - 2026
  • Épisodes
    52
  • Classification
    Tous publics
  • Copyright
    © StoreConnect
  • Site web de l’émission
    The Customer Commerce Podcast