Crafted Connections

Katelyn Calhoun

We talk to folks in our community about how they use storytelling to build their community 

  1. EP 53: A Whole Lot of Stories from the Video Industry with Keith Toombs & Matthew Brown

    6D AGO

    EP 53: A Whole Lot of Stories from the Video Industry with Keith Toombs & Matthew Brown

    Episode 53: A Whole Lot of Stories from the Video Industry with Keith Toombs & Matthew BrownHosted by Katelyn Calhoun This week on Crafted Connections, I'm doing something a little different — and honestly, a little experimental. I brought two guests to the table for the very first time: Keith Toombs and Matthew Brown, two production professionals I've had the pleasure of working alongside in the field. What started as a post-job celebration turned into a podcast invitation. And when Matthew said he wouldn't come on without Keith? Well, we just made it a trio. Keith has been in the industry for nearly 30 years. Matthew, about five. And I fall somewhere happily in between. Together, we explored what it means to build a career in a creative, demanding field — and what it means to remain a full human being while doing it. We talked cameras. We talked travel. We talked about the gap between the life you imagine and the life you actually build. And we also covered mental health, anxiety, and the tools that have actually helped each of us navigate the harder seasons. Keith closed us out with a question that stopped everyone in their tracks: not "what's your wildest dream?" but something more grounded and more honest — what would you do right now, realistically, if you could do anything within the life you've already built? It's one of those questions that sounds simple until you're actually sitting with it. These guys are some of the best humans I know, and this conversation is proof of that. What You'll Hear in This Episode 🎥 How Keith and Matthew each found their way into production — and the unexpected paths that got them there  📷 How camera technology has changed the industry and democratized who gets to tell stories  ✈️ What work travel really looks like — and how to stay connected to the people you love back home  🧠 An honest conversation about anxiety, mental health, and the tools that actually help  🌊 Dreams vs. reality — and the question Keith asks that will stick with you long after this episode ends  One of my favorite parts of this conversation is how real it gets. There's no perfectly packaged advice. No tidy takeaways wrapped in a bow. Just three people in production who love their craft, have lived some hard seasons, and have figured out — slowly, imperfectly — how to keep going. If you've ever felt like your anxiety lives more in imagined futures than real ones… If you've ever wondered whether you're actually moving toward your dreams or just talking about them… If you need a reminder that showing up honestly is always enough… This episode is for you. Connect with Keith & Matthew 🌐 Keith Toombs - Songbirdmediagroup.com  📲 Matthew Brown - Google "Matthew Brown" Need Help Clarifying Your Story? Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you. 🎥 Book your session and use code PODCAST for 25% off: https://katelyncalhoun.as.me/story-strategy-session Join the Conversation 📲 Instagram: @CraftedConnectionsPod 📬 DM me and tell me—what format makes you come alive when you communicate? Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate. 🌟 Subscribe so you don’t miss an episode. Keep creating. Keep connecting.

    1h 26m
  2. MAR 5

    EP 52: SOLO - Your Permission Slip to Ditch the Pitch

    Episode 52: SOLO - Your Permission Slip to Ditch the Pitch Hosted by Katelyn Calhoun This week on Crafted Connections, I’m sharing a solo episode that starts with a confession: I am not great at pitching. Put me in front of someone and ask for an elevator pitch and I’m likely to word-vomit, talk too fast, forget to breathe, and leave the other person confused. Not exactly a winning sales strategy. But instead of forcing myself to become someone I’m not, I’ve started asking a different question: What if the pitch isn’t the strategy? In this episode, I share a couple of very real (and slightly embarrassing) stories that helped me realize something important: pitching has never been my natural strength. And that realization led me to a bigger shift in how I think about visibility, marketing, and building a business. Instead of constantly trying to push my work out through pitches, I’m leaning into what I call living an inbound life - building assets, relationships, and visibility that allow people to experience my work before I’m ever in the room. For me, that looks like building a brand ecosystem that is drenched in storytelling and reflects who I am and how I think. Because when people already know how you show up, the conversation changes. You’re not convincing them anymore. You’re simply continuing the relationship. What I Cover in This Episode: 🎤 Why pitching has never felt natural for me  😅 Two awkward stories that perfectly illustrate my “say it and run away” approach  ⚡ Why operating from your strengths is a strategic decision  📥 What it means to build an inbound life instead of constantly pitching 🎙️ Creating assets that speak for you when you’re not in the room 🌱 Letting people experience your thinking before they ever hire you ✨ Building a visibility strategy around your strengths—not your insecurities Here’s the invitation I leave you with: Maybe you don’t need a better pitch. Maybe you need a better format. A better platform. A better approach to sharing what you do best. Where do you come alive when you communicate? What medium allows you to show up with confidence instead of pressure? Because the truth is—trust is built in layers, and storytelling compounds over time. Need Help Clarifying Your Story? Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you. 🎥 Book your session and use code PODCAST for 25% off: https://katelyncalhoun.as.me/story-strategy-session Join the Conversation 📲 Instagram: @CraftedConnectionsPod 📬 DM me and tell me—what format makes you come alive when you communicate? Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate. 🌟 Subscribe so you don’t miss an episode. Keep creating. Keep connecting.

    15 min
  3. EP 51: Building Community Like a Human with Caitlin Wuethrich

    FEB 26

    EP 51: Building Community Like a Human with Caitlin Wuethrich

    Episode 51: Building Community Like a Human with Caitlin Wuethrich Hosted by Katelyn Calhoun This week on Crafted Connections, I’m joined by the incredible Caitlin Wuethrich. Caitlin is a business owner, mama, and someone who approaches both entrepreneurship and motherhood with honesty and heart. Caitlin and I talk about what it really looks like to work for yourself — the pivots, the risks, the scrappy beginnings, and the way relationships become the foundation of everything. Like so many of us who build businesses from connection first, her path wasn’t perfectly linear. It was human. It was responsive. It was built conversation by conversation. We also dig into her journey into motherhood and the parts that don’t always get said out loud. The transition. The identity shifts. The expectations versus reality. Caitlin shows up as a complete open book in this conversation, and I’m so grateful for her willingness to share it all. Because here’s the throughline that kept surfacing: whether you’re connecting one-on-one, on a podcast, or through a screen, the work is the same. Treat people like human beings. It sounds obvious. It sounds simple. And yet it’s surprisingly hard to execute when we’re thinking about strategy, growth, or numbers. Caitlin breaks down what it actually looks like to build community online with intention — not manipulation. Engagement with integrity. Growth rooted in relationship. What You’ll Hear in This Episode: 🤝 Building a business from real relationships  🚀 The path to working for yourself and the pivots along the way  👩‍👧 Navigating motherhood and entrepreneurship simultaneously  💬 The identity shifts that come with becoming a parent  📱 Building community on Instagram without losing your humanity  🧠 Why connection is strategy not an afterthought  ✨ The power of being an open book in your story A Special Offer from Caitlin Caitlin is generously offering $50 off her strategy calls for members of this community. If you’re looking for clarity around your content, messaging, or Instagram growth strategy, this is a beautiful opportunity to work with her directly. Use code KATELYN when booking: 🌐 caitlinwuethrichmedia.com Need Help Clarifying Your Story? Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you. 🎥 Book your session and use code PODCAST for 25% off: https://katelyncalhoun.as.me/story-strategy-session Join the Conversation 📲 Instagram: @CraftedConnectionsPod 📬 DM me and tell me—what format makes you come alive when you communicate? Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate. 🌟 Subscribe so you don’t miss an episode. Keep creating. Keep connecting.

    48 min
  4. FEB 19

    EP 50: SOLO - Find Your Superfans (Before You Chase Followers)

    Episode 50: SOLO - Find Your Superfans (Before You Chase Followers) Hosted by Katelyn Calhoun This week on Crafted Connections, I’m unpacking a concept that has quietly reshaped how I think about growth, business, and community: Superfans. In my last solo episode, I shared my big, scary goal of paying myself a $100,000 salary this year — and the six adjustments I’m making to support it. The most important one? Only spending time with people who are 100% behind that goal. That realization led me here. We’re trained to chase growth — followers, subscribers, views. Big numbers that look impressive. But big numbers don’t always mean big impact. And they don’t necessarily mean support. In this episode, I explore the difference between vanity metrics and meaningful metrics. Between going viral and building trust. Between chasing growth and nurturing the people already here. I share how, in my own business, just 1–5 people have been responsible for a significant portion of my income — through referrals, repeat work, and enthusiastic belief in what I do. That’s the power of a superfan. What I Cover in This Episode: 📊 Vanity metrics vs. meaningful metrics  🎯 Why follower count doesn’t automatically equal impact  💡 The “1,000 True Fans” concept — and what it really means  🤝 A powerful question: If your audience never grew, how would you treat the people already here?  🔁 Why superfans show up when you show up  🔥 The fastest way to build superfans: become one A superfan isn’t just someone who clicks “like.”  It’s someone who refers you in rooms you’re not in.  Who hires you again.  Who speaks your name with enthusiasm.  Who believes in your big, scary goals. And here’s what I love most: Superfans aren’t built through extraction.  They’re built through participation. Through cheering people on.  Through showing up with joy.  Through investing in the ecosystem you want to live inside. Maybe the goal isn’t to go viral.  Maybe it’s to deepen trust.  To serve the people already here.  To send the supportive text.  To write the thank-you note.  To champion someone this week. Relationships are the real infrastructure. So ask yourself: Who consistently cheers you on?  And who are you cheering on? Need Help Clarifying Your Story? Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you. 🎥 Book your session and use code PODCAST for 25% off: https://katelyncalhoun.as.me/story-strategy-session Join the Conversation 📲 Instagram: @CraftedConnectionsPod 📬 DM me and tell me—what format makes you come alive when you communicate? Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate. 🌟 Subscribe so you don’t miss an episode. Keep creating. Keep connecting.

    15 min
  5. EP 49: How to Be Both a Baddie and a Villager with Avagail Lozano

    FEB 12

    EP 49: How to Be Both a Baddie and a Villager with Avagail Lozano

    Episode 49: How to Be Both a Baddie and a Villager with Avagail Lozano Hosted by Katelyn Calhoun This week on Crafted Connections, I’m joined by the one and only Avagail Lozano. She is a Bay Area baddie, longtime content creator, community-builder, and someone who lives life fully and unapologetically. Ava and I met through a virtual book club last year, and from the jump, I was struck by how boldly she defines adventure for herself. Not in a curated, highlight-reel way, but in a deeply embodied, “this is who I am and I’m not shrinking for anyone” way. In this episode, we talk about what it really means to build a nontraditional life. From teaching abroad in South Korea to documenting travel seasons, to redefining adventure in seasons of stillness, Ava shares how her identity has evolved over time and how she continues to show up authentically, both online and in real life. We explore the phrase she gifted me over a year ago, “What’s meant for me won’t miss me.” That mantra threads through this entire conversation: from career pivots to community-building to trusting the next chapter before it’s fully clear. Ava also opens up about what it’s like to navigate the world as a Filipina woman and the importance of Filipino-led spaces. We talk about representation, generational expectations, and the deep nourishment that comes from being in rooms where you don’t have to explain yourself. And maybe my favorite throughline of this conversation? The idea of being a villager. Not just wanting the village, but actively showing up as one. Volunteering. Mentoring. Supporting. Setting boundaries. Choosing joy. Choosing rest. Choosing connection. This episode is for anyone craving adventure, community, or permission to define success on their own terms. What You’ll Hear in This Episode: 🌍 Living abroad and redefining adventure across different seasons of life  📱 The real work behind long-term content creation and showing up online  💬 Why vulnerability breeds meaningful connection  ✨ “What’s meant for me won’t miss me” - trusting what is aligned will arrive  🇵🇭 The importance of Filipino-led spaces and cultural representation  🧭 Success as defined by you   🏡 FOMO vs. JOMO: finding balance between adventure and rest  🤝 Being a “villager” by contributing to community in real, tangible ways  🚧 Boundaries, burnout, and learning to pause before saying yes Ava reminds us that connection is cultivated in an organic way. Connect with Ava: 📲 Instagram: @avagailadventures 🌐 Website: www.avagailadventures.com Need Help Clarifying Your Story? Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you. 🎥 Book your session and use code PODCAST for 25% off: https://katelyncalhoun.as.me/story-strategy-session Join the Conversation 📲 Instagram: @CraftedConnectionsPod 📬 DM me and tell me—what format makes you come alive when you communicate? Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate. 🌟 Subscribe so you don’t miss an episode. Keep creating. Keep connecting.

    48 min
  6. FEB 10

    EP 48: SOLO - 6 Life Adjustments I Made to Support a $100,000 Paycheck in 2026

    Episode 48: SOLO - 6 Life Adjustments I Made to Support a $100,000 Paycheck in 2026 Hosted by Katelyn Calhoun This week on Crafted Connections, I’m sharing a solo episode — and naming a big, scary goal out loud. In this conversation, I walk through my commitment to paying myself a $100,000 salary and, more importantly, the six life and business adjustments I’m making to support that goal in a sustainable, grounded way. This episode isn’t about chasing numbers for the sake of ego or optics. I’ve hit six figures in my business before and learned the hard way that revenue alone doesn’t guarantee support, stability, or care. This is about building systems, boundaries, and clarity that allow the business owner behind the business to actually be paid, rested, and resourced. As I approach ten years of working for myself, this episode feels like both a reflection and a recalibration. I talk candidly about past patterns of overextension, underpaying myself, and getting distracted by shiny opportunities and how I’m choosing to move differently now. If you’re a creative, entrepreneur, or solopreneur navigating money, worth, and sustainability, this episode is an honest look at what it can mean to realign your business with the life you want to live. What I Cover in This Episode: 💰 Why six figures in revenue doesn’t automatically equal a supported life  🧠 Reframing a $100,000 paycheck as both a systems and a mindset effort  ✂️ Eliminating distractions that drain energy without real return  💸 Getting honest about pricing, experience, and industry standards  🌱 Building a personal brand ecosystem that reflects all parts of who you are  🎥 Stopping the habit of “eating profits,” especially in creative project budgets  📊 Budgeting the business with clarity, intention, and follow-through  🤝 Choosing to invest in people who genuinely invest in and support you  🧭 Why this goal is about self-trust, self-worth, and long-term sustainability  The Six Adjustments I’m Making: Eliminating anything that takes energy away from this goalBeing honest with myself about my pricesBuilding my personal brand ecosystemStopping the habit of eating my profitsBudgeting the business with clarity and rigorInvesting in people who invest in meThis episode is an invitation to zoom out and ask a different kind of question — not just what do I want to earn? but who do I want to be while earning it? Need Help Clarifying Your Story? Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you. 🎥 Book your session and use code PODCAST for 25% off: https://katelyncalhoun.as.me/story-strategy-session Join the Conversation 📲 Instagram: @CraftedConnectionsPod 📬 DM me and tell me—what format makes you come alive when you communicate? Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate. 🌟 Subscribe so you don’t miss an episode. Keep creating. Keep connecting.

    22 min
  7. EP 47: Endurance, Curiosity, and the Brain with Dr. Grace Houser

    JAN 29

    EP 47: Endurance, Curiosity, and the Brain with Dr. Grace Houser

    Episode 47: Endurance, Curiosity, and the Brain with Dr. Grace Houser Hosted by Katelyn Calhoun This week on Crafted Connections, I’m joined by one of my oldest friends — Dr. Grace Houser — for a wide-ranging, deeply human conversation about endurance, curiosity, mentorship, and what it means to stay committed to a long path when the outcome isn’t always clear. Grace and I grew up together in the suburbs of Cleveland. We met as teenagers, shared classrooms, lunch tables, coming-of-age experiences, and a lot of life — and somehow, twenty years later, here we are: one of us mapping stories, the other mapping brains. This episode is a reflection of that shared history and the trust that comes from knowing someone across seasons of becoming. Grace shares her journey to neuroscience, including what it was like to pursue a PhD while living overseas, navigating the isolation of research, the reality of endurance-based work, and the quiet strength it takes to keep going when progress is slow and invisible. We talk candidly about the PhD “slog,” the myth of linear achievement, and the importance of revisiting goals that may no longer fit who you are now. We also explore the parallels between creative work and scientific research — how both require patience, repetition, collaboration, and a deep tolerance for uncertainty. From ultrarunning and long-distance challenges to mapping the brain at a cellular level, Grace offers insight into what sustains her curiosity and commitment over time. This episode is thoughtful, nerdy, tender, and honest. It is a reminder that endurance doesn’t have to be loud, that curiosity is a muscle, and that meaningful connection often grows quietly, over years, not moments. What You’ll Hear in This Episode: 🧠 What it really looks like to pursue a PhD in neuroscience  🌍 Building a life and career overseas   ⏳ Endurance as a mindset: research, creativity, and ultrarunning  🧪 What Grace actually studies in the lab (and why the spinal cord deserves more love)  🧠 Living with neurodivergence and understanding your brain later in life  🤝 The power of mentors who listen deeply and reflect your curiosity back to you  🏃‍♀️ How long-distance running mirrors long-term scientific and creative work  ✨ Why it’s okay to question goals you once felt certain about  💬 What connection does and means for the brain Need Help Clarifying Your Story? Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you. 🎥 Book your session and use code PODCAST for 25% off: https://katelyncalhoun.as.me/story-strategy-session Join the Conversation 📲 Instagram: @CraftedConnectionsPod 📬 DM me and tell me—what format makes you come alive when you communicate? Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate. 🌟 Subscribe so you don’t miss an episode. Keep creating. Keep connecting.

    57 min
  8. JAN 22

    EP 46: SOLO - A Check-In, A Celebration, and an Invitation

    Episode 46: SOLO - A Check-In, A Celebration, and an Invitation Hosted by Katelyn Calhoun This episode is a check-in — a moment to pause, reflect, and open the door for deeper connection with you, the listener. After nearly a year of publishing the podcast consistently, I recently crossed a milestone I’m really proud of: 1,000 downloads. And instead of immediately pushing forward to the next goal, I wanted to take a beat to celebrate, acknowledge the journey, and ask an important question: What do we want this podcast to become next — together? In this episode, I share how Crafted Connections came to life after years of daydreaming, journaling, and quietly rehearsing conversations that didn’t yet exist. I talk about the resistance that held me back — perfectionism, industry expectations, and the pressure to do things “the right way” — and why choosing an audio-only format was ultimately what allowed me to start. I also reflect on how much joy this podcast has brought me: the relationships it’s helped deepen, the conversations that have surprised me, and the genuine love I have for sitting down (sometimes in my robe, on a Wednesday morning) to talk about what I care about most. Most importantly, this episode is an invitation. If you’ve listened to more than a few episodes — whether you’re a longtime friend, a past guest, or someone who found the show somewhere on the internet — I want to hear from you. Your time, attention, and curiosity matter, and I’m eager to learn what’s resonating and how this podcast can continue to evolve with intention. What You’ll Hear in This Episode: 🎉 Celebrating the milestone of 1,000 podcast downloads  🎙 How Crafted Connections came to life after years of daydreaming 🎥 Why choosing audio-only helped me finally start 🧠 Letting go of perfectionism and industry expectations 🤍 What I’ve loved most about interviewing guests and hosting this show 🔁 The role of iteration, joy, and curiosity in creative work 💬 An open invitation for listener feedback and conversation ✨ Thoughts on unlocking the podcast’s full potential in its next season Want to Share Your Thoughts? I’d Love to Hear From You. If you’ve found yourself hitting play more than once, I’d genuinely love to know why. You can reach out: 📬 Email: hello@calhouncreativeconsulting.com📲 Instagram DMs: @CraftedConnectionsPodWhether it’s what you’ve loved, what you want more of, or what you’re curious about next — I’m here for the conversation. Need Help Clarifying Your Story? Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you. 🎥 Book your session and use code PODCAST for 25% off: https://katelyncalhoun.as.me/story-strategy-session Join the Conversation 📲 Instagram: @CraftedConnectionsPod 📬 DM me and tell me—what format makes you come alive when you communicate? Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate. 🌟 Subscribe so you don’t miss an episode. Keep creating. Keep connecting.

    14 min

Ratings & Reviews

5
out of 5
5 Ratings

About

We talk to folks in our community about how they use storytelling to build their community