EARN THE RIGHT with Trevor Young

Trevor Young
  • 4.8 (6)
  • MARKETING
  • UPDATED WEEKLY

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but inter-related) tracks — Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. 👇 1️⃣ CRANK THE 3RD CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters. 2️⃣ POCKET PR ESSENTIALS POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful. 3️⃣ IN THE ARENA IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority. 4️⃣ FROM THE TRENCHES FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. You've put in the hard yards, now it's time to capitalise! Earn attention. Build authority. Stay human. ------------------------------ SUBSCRIBE TO THE EARN THE RIGHT NEWSLETTER

  1. 321: FROM THE TRENCHES / Mastering podcast guesting for maximum impact - with Tom Schwab

    2D AGO

    321: FROM THE TRENCHES / Mastering podcast guesting for maximum impact - with Tom Schwab

    In today’s sea of AI-generated noise, real authority comes from genuine conversations 👉 Podcast guesting isn’t just a marketing tool, it’s how credibility and trust are earned, sustainable, over time. This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ In This Episode: Podcast guesting is more than a visibility game - done right, it’s one of the most powerful ways for experts and leaders to earn authority, transfer trust, and cut through a noisy AI-saturated world. Tom Schwab, founder of Interview Valet and a trailblazer in podcast interview marketing, joins Trevor Young to break down how intentional podcast guesting can transform your business and reputation. Key Takeaways: Conversations over funnels: Tom debunks the myth that sales start with automation, arguing that “you’re just one conversation away” from your next big client, partner, or team member.Podcasting in 2026: Discover how the podcast medium has evolved - blurring lines with video, on-demand content, and new distribution platforms.Strategy first: Why throwing yourself at every podcast is pointless - Tom shares the smart way to pick shows, pitch yourself, and show up with value.Be a magnet, not a megaphone: Attract your perfect clients and repel the wrong ones. Learn how a focused guesting strategy works better than chasing fame or big-name shows.Master the pitch: No copy-paste emails! How to introduce yourself as a human, offer a killer topic, and make it easy for hosts to say yes.Collaboration wins: The best podcast experiences come from guests who treat appearances as relationships, not transactions.Leverage your appearance: Don’t “set and forget” - promote your interviews, repurpose content, and use each appearance as an authority-building asset.The ultimate authority transfer: Why third-party endorsement from trusted hosts builds trust faster than any self-promotion ever could. Action Steps: Get intentional: Decide who you want to reach and why.Do your homework: Research, engage, and pitch with care.Be professional: Show up, add value, and always promote the show afterwards.Build your digital footprint: Hosts (and AI) are watching! Useful Links: Interview Valet Welcome Page for EARN THE RIGHT: Templates, free resources, and more from Tom Schwab. Don’t forget: The best opportunities come from showing up, offering value, and earning the right to be heard. Subscribe, share, and leave a review - and start earning your authority today! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    54 min
  2. 320: IN THE ARENA / Authority branding - what it is, who it's for, and how to do it right

    3D AGO

    320: IN THE ARENA / Authority branding - what it is, who it's for, and how to do it right

    This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Welcome to Earn the Right, your go-to audio platform for building reputation-based authority, mastering PR, and transforming credibility into career-defining opportunities. In today’s “In the Arena” episode, Trevor Young takes a deep dive into authority branding - what it is, who it’s for, and how you can leverage it to become not just respected, but recognised and sought out in your field. In a noisy world crowded with influencers, growth hackers, and short-lived tactics, seasoned professionals often find their hard-won expertise overshadowed. This episode unpacks why being the best isn’t enough - today, you have to be known, trusted, and top of mind. We’ll break down the essential components of authority branding, explore who should invest in it, share hypothetical examples, and highlight the pitfalls to avoid. Whether you’re a consultant, coach, founder, or seasoned expert ready to step out of obscurity and lead the conversation in your industry, this episode will give you practical tools and ideas to ensure your personal brand truly reflects your expertise. Let’s get into it, because the market doesn’t reward the best; it rewards the best known. —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right newsletter  P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    16 min
  3. 319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy

    MAR 26

    319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy

    If AI doesn’t mention you, you don’t exist. 👉 Generative AI is changing the game: from search rankings to synthesised answers, your reputation matters more than ever. This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ This episode dives straight into the revolution happening in search and reputation - where discovery, validation, and authority-building are being transformed by GenAI. Host Trevor Young - along with expert guests Darryl Sparey and Simon Murphy - take listeners into the trenches of PR, communications, and AI, unpacking how leaders, experts and brands can earn their presence in the generative AI landscape. What’s covered: Why traditional SEO strategies aren’t enough, and what “Generative Engine Optimisation” really means.The rise of GenAI as the go-to for deep questions, synthesised answers, and (personal) brand credibility.Why B2B decision-makers and consumers are moving to GenAI - and what it means for your visibility, reputation, and commercial impact.How AI platforms like ChatGPT, Perplexity, Gemini, Copilot, and Claude have different rules and partnerships that influence what gets surfaced.The critical role of earned media, owned media, and structured content - plus, why regularly updating your 'About' page is now mission-critical.Actionable advice for leaders, founders, and experts: how to proactively audit, create, and position content that gets recognized and cited by AI.The new “authority stack” – structured web content, consistent entity presence (LinkedIn, Wikipedia, directories), and meaningful earned media mentions in both small and big outlets. Key takeaways: Does your brand really exist if GenAI doesn’t recognise it - proactivity is key!The right kind of content and citations matter more than ever - depth beats breadth.Freshness and consistency trump old-school “set-and-forget” SEO techniques.Smaller, niche players can leverage agility to outpace bigger brands in GenAI-driven discovery. Who should listen? PR pros, marketers, founders, thought leaders, and anyone serious about reputation and authority in the age of AI. Connect with the experts: Darryl Sparey: hardnumbers.co.uk, LinkedInSimon Murphy: LinkedIn, indigomurphy.com Ready to earn your right to be discovered? Tune in and set your strategy for the AI-powered future of reputation! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    1h 3m
  4. 318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)

    MAR 19

    318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)

    This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? Marketing vs PR: Let's continue to 'pull this thread'! This is part 2 of this particular topic - see episode 316 for part 1. As a business owner, if you can get clarity and focus on the things you SHOULD be doing rather than trying to do everything in a mishmash way - you’re going to be way ahead of your competition (not to mention more confident in moving forward!). When it comes to building marketplace visibility and reputation, the winners are those who see the bigger picture, understand the changing landscape, and take action accordingly.  __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

    16 min
  5. 317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

    MAR 11

    317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

    *** Small stages lead to big ones. Narrow niches lead to national news. You don’t start on Broadway - you start 'off Broadway' *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. We're flipping things this week - instead host Trevor Young doing the interviewing, today he's the one being interviewed. This episode is a replay of a conversation Trevor had with Tom Schwab on the The Podcast Interview Marketing Show (you can find the original interview here). Let's get into it! __________________ EPISODE OVERVIEW: Forget fireworks, build momentum! Trevor Young and Tom Schwab, founder of Interview Valet, unpack Trevor's Rolling Thunder Strategy - a blueprint for growing credibility, authority, and a brand that actually lasts. What you’ll learn: Why one big publicity moment isn’t as powerful as consistent, niche exposureHow to play the long game in branding and earned mediaThe crucial difference between earned authority and manufactured influenceHow AI is changing how people find and trust youSteps to becoming the go-to expert in your industry Notable highlights: Don’t chase tier one media exposure -start with niche podcasts and industry blogsBuild trust with the right people, not just big audiencesAI is now doing your research; credibility online = credibility in its resultsReputation creators vs indie content creators - focus on impact, not vanity metricsConsistent effort creates “Rolling Thunder”: start small, grow big, amplify everything Action steps: Pick your niche and own your voiceCreate one owned media channel (blog, newsletter, podcast, or YouTube)Secure guest spots or articles in specialised industry spacesKeep a log of your media, amplify it on socials, build your authority wallFocus on credibility before conversions - earning trust is earning future business Subscribe & connect: Get more wisdom: Earn the Right newsletter on Substack (earntheright.co)Follow Trevor Young and Tom Schwab on LinkedInCheck out Tom's podcast - The Podcast Interview Marketing Show

    46 min
  6. 316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)

    MAR 3

    316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)

    This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we heard in a previous episode (312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths), PR is largely misunderstood in the business world. But so too is marketing, which is often equated simply to running ads or any activity that promotes a brand. There are a few differences between PR and marketing, with no shortage of crossover between the two. Understanding these differences will give you an edge over those who are perennially confused and thus get caught in the trap of just 'doing stuff' without understanding why. __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

    17 min
  7. 315: IN THE ARENA / Why personal branding has a reputation problem

    FEB 25

    315: IN THE ARENA / Why personal branding has a reputation problem

    This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What’s the real difference between your personal brand and your reputation - and why does it matter? In this solo episode, Trevor cuts through the hype to break down why chasing a flashy personal brand without a foundation of reputation is a recipe for disaster. He unpacks: Why some people gain massive online followings but can’t sustain long-term influenceThe crucial distinction between personal brand (the story you tell the world) and reputation (the story others tell about you)How over-investing in branding before building credibility leads to “substance signal inversion”Why reputation is built on evidence, not spin, and why it always outlasts flashy marketing tricksSmart, actionable steps for strengthening your reputation and syncing it with your personal brandThe power of earned authority and how to leverage third-party validation to amplify your messageWhy longevity, trust, and congruence make up the secret sauce for sustainable success Whether you’re in the trenches of entrepreneurship or just starting to think strategically about your own professional presence, this episode delivers hard-won wisdom and practical insight on how to mesh brand and reputation for the long game. Listen now and make sure your personal brand stands on the solid ground of real reputation. —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    16 min
  8. 314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart

    FEB 17

    314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart

    *** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ EPISODE OVERVIEW: Getting media coverage isn’t about clever subject lines or perfectly polished press releases. It’s about becoming someone journalists trust. In this episode, Trevor sits down with Hunter Stuart - founder of Big Game PR and former HuffPost journalist - to unpack what really happens inside modern newsrooms, and what it actually takes to move from cold pitch to go-to source. Drawing on experience from both sides of the journalism–PR divide, Hunter shares grounded insights for founders, solo experts and B2B leaders who want to build authority that lasts. In this episode, you’ll learn: What today’s shrinking, time-poor newsrooms mean for founders seeking coverageWhy most pitches fail before they’re even openedHow to bridge the “empathy gap” between experts and journalistsThe power of sharp, well-formed opinions in a sea of bland commentaryWhy relationships outperform mass pitching every timeHow to think in angles and trends, not product announcementsPractical ways to become a trusted, repeat source, even without a PR teamWhere hybrid, niche and industry media create overlooked opportunity Whether you’re building profile from scratch or looking to strengthen your position in top-tier outlets, this conversation will help you think more strategically about how authority with the media is earned over time. Connect with Hunter Stuart: Find him on LinkedIn or at Big Game PR. Tune in now and start earning your spot in the media! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    56 min
See All (322)

4.8
out of 5
6 Ratings

About

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but inter-related) tracks — Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. 👇 1️⃣ CRANK THE 3RD CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters. 2️⃣ POCKET PR ESSENTIALS POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful. 3️⃣ IN THE ARENA IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority. 4️⃣ FROM THE TRENCHES FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. You've put in the hard yards, now it's time to capitalise! Earn attention. Build authority. Stay human. ------------------------------ SUBSCRIBE TO THE EARN THE RIGHT NEWSLETTER

Information

You Might Also Like