Create a Better Course Mara Kucirek

Sales page copy can be one of the most frustrating and overwhelming parts of online course creation. Today I'm chatting with Emily Conley, an incredible copywriter and business friend who knows the ins and outs of writing a sales page that leaves people clicking that "buy" button! 

Episode Highlights:

The biggest mistakes business owners and course creators make on their sales pages  Tips for DIY copy Finding your brand voice Brand voice vs. your personal voice Writing a sales page that converts Writing killer headlines How to use and edit testimonials for your sales page 
Links Mentioned: 
Get the show notes and the blog post that goes along with this episode: https://marakucirek.com/21  Visit Emily's website: https://emilywriteswell.com/  Connect with Emily on Instagram: https://instagram.com/emilywriteswell  Emily's course, The Copy Party: https://emilywriteswell.com/the-copy-party  Download one of Emily's free resources: https://emilywriteswell.com/resources 

I’m officially on maternity leave! Don’t worry, I recorded this episode before baby Kucirek officially arrived. Actually, as you read this, she might not be here yet…but I’m already winding things down and taking a step back in my business to make the most of the final weeks before baby arrives.
This episode is all about my maternity leave plans and how to plan a maternity leave when you're self employed. 
Episode Highlights:
How I've been prepping for maternity leave the last several months How much time I plan to take off and my returning to work plans How I plan to make money during my time off and how I saved up in advance for my maternity leave How I set expectations with my clients and figured out what I wanted Communicating with clients and making sure all tasks are covered  Creating a project plan for my maternity leave and staying on track Links Mentioned:
Get the full show notes at: https://marakucirek.com/20   Connect with Mara on Instagram: https://instagram.com/marakucirek Listen to "Episode #13: Surprise! We’re Having a Baby!" to hear more about how we found out we're pregnant and what my pregnancy has been like so far: https://marakucirek.com/13   Listen to "Episode #15: A Week In My Life: A Behind The Scenes Look At Business, Pregnancy, Health and More!" https://marakucirek.com/15  
 

That’s right, it’s already time to start thinking about Black Friday strategy! For so many business owners Black Friday ends up being a last minute idea and super stressful to plan. This year I want to help you avoid all of the Black Friday stress which is why I asked Nicole Boucher to join us and talk about Black Friday marketing ideas! Nicole is an incredible operations and business manager who runs the behind-the-scenes strategy for multiple online businesses. She’s also an absolute genius when it comes to planning and executing all things Black Friday.
Whether you’re already deep in Black Friday planning mode or you haven’t even started thinking about it, this episode is for you! 
Episode Highlights: When to start planning for Black Friday Sales
How long your sale should be
What types of products you should offer
How much you should discount your products
Black Friday trends for 2023
How to avoid burnout and overwork for you and your team during the holidays
 
Links Mentioned:  Read the full show notes for this episode at: https://marakucirek.com/19 
Visit Nicole’s website: https://nboucher.com/ 
Follow Nicole on Instagram: https://www.instagram.com/nboucher214/ 
Plan your Black Friday with Nicole’s Launch Plan Template: https://shop.nboucher.com/products/launch-project-plan 
Listen to episode 18: Unveiling the Biggest Black Friday Trends of 2023: Steal These Ideas for Your Own Promotions: https://marakucirek.com/black-friday-trends
Download my free Black Friday trends guide: https://marakucirek.com/black-friday-trends-guide
 

Black Friday will be here before you know it, which is why NOW is the perfect time to start planning your Black Friday promotions. Today I’m sharing a roundup of the biggest Black Friday trends we’re seeing this year! Use these trends to plan your own promotions this year and get ahead of the curve. 

Episode Highlights: 
How to start planning your 2023 Black Friday sales 5 Black Friday trends to help you inspire your own sales Customer shopping habits this year and ideas to help boost your sales!  How to communicate your Black Friday sales plans with customers so they know what to expect
Links Mentioned:
Get the full show notes at: https://marakucirek.com/18  Download the free Black Friday Trends Guide: https://marakucirek.com/black-friday-trends-guide Connect with Mara on Instagram: https://instagram.com/marakucirek  ManyChat: https://marakucirek.com/manychat Molly Cahill: https://mollycahill.com  Elizabeth Goddard and Low Ticket Offers: https://elizabethgoddard.co.uk/ Liz Wilcox: https://marakucirek.com/liz 

Today I’m getting vulnerable and sharing all of my BIGGEST business mistakes and regrets. These are the things I would have done differently in business, ways I’ve wasted money and the behind-the-scenes details of my biggest self-sabotaging habits.

Episode Highlights:
The things that were a complete waste of money early on in my business
How I self-sabotaged by charging really low prices and having a terrible money mindset
My big regrets about growing an email list
Passive income mistakes
How I let imposter syndrome hold me back 
Costly tax mistakes and when you should move your company to an LLC
 
Links Mentioned:

Get the full show notes for this episode at: https://marakucirek.com/17
Connect with Mara on Instagram
 

When it comes down to it, the biggest thing everyone wants to get out of a launch is for it to be successful. After all, you decided to put in all that work to create a course or product in the first place because you had something to share with people, and you knew there was an audience who would find it helpful. And, of course, whether you're launching something for the first time or the 20th time, it's pretty dang important that you actually make money during your launch. That's precisely why I invited Carolyn O'Brien to be a guest on Create a Better Course and talk about launch strategy.
 
Episode Highlights:


Expanding your launch audience Tracking metrics so you know what's working in a launch Boosting open and click-through rates on email Encouraging people to pay upfront  Increasing webinar replay views Launch strategies for money during your whole launch (not just cart open and close) Giving sales a mid-launch push  And so much more!
 
Links Mentioned:


Get the full show notes at: https://marakucirek.com/16 Carolyn's website: https://www.metricssuccess.com/  Download Carolyn's the free metrics tracking template: https://www.metricssuccess.com/trackingsheet?utm_source=BetterCourse&utm_medium=podcast& Follow Carolyn on Instagram: https://www.instagram.com/carolynobrienstrategist/