🎙️Create a High-Impact CVM Team that Delivers More with Less

In this episode of CVM stories, we’re joined by Irena Radokanović, CRM Automation and Customer Engagement Team Manager at A1 Serbia. With nearly 20 years of experience, Irena is a powerhouse in building high-performing CVM teams. 

Tune in to discover how a lean but mighty team can deliver big results in CVM. Learn about a bold approach to creating a marketing agency-like team within a telco and why it keeps them agile, innovative, and always ahead of the game.

Key Takeaways

• (02:30) Building a Mini Marketing Agency Within a Telco

• (04:15) Using Data to Fuel Creativity in Marketing

• (10:45) The Importance of Monthly Campaign Planning

• (17:20) Cross-Department Collaboration for Strategic Success

• (19:13) Adapting to a Digital-First Strategy

• (19:40) The Power of Constant Testing and Experimentation

• (30:59) Balancing Ad-Hoc Requests with Strategic Planning

• (36:27) Lessons from Irena’s Experience Across Industries

• (43:29) Challenges in Personalization Across Channels

• (48:02) Reflecting on Failures and Lessons Learned

Final Words

It’s about working smarter, not just harder. If you’re in CVM and want to make a big impact with a lean team, this episode is for you. Packed with tips you can use right away, it’s a must-listen for anyone looking to up their game.

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