Create+Activate TrunkBBI

Adam Britton, MD of TrunkBBI, Oisin Wood, TrunkBBI’s Head of Creative Technology, and Adam White, Senior Customer Marketing Manager, Brown-Forman (Jack Daniels) hosted a fascinating webinar about how to maximise ROI through gamification.   

2023 represents significant challenges for brands in both the Hospitality & FMCG sector. As inflation continues to dominate how consumers are spending, impacting on brand loyalty and buyer behaviour, how can brands stand out without resorting to the downward spiral of discounting? Enter, gamification. Creative technology solutions that drive new customer acquisition AND can improve loyalty. Gamification provides endless opportunities for partnerships with retailers and suppliers through an exciting, engaging and rewarding experience.  

In a compelling discussion, our expert panel examined how gamification can transform consumer buying and retention. They shared practical examples of how gamification can work for your brand, why it is a gamechanger and how it can impact brand awareness, ROI, and engagement.

"Know your product. Know your audience. Keep it authentic."

Faye Nixon

Today's expert guest, Faye Nixon is now a TrunkBBI client at Greene King. Before that, she had the dream job for lots of sports fans: getting paid to promote the club you support.

Her experience at Derby County is the focus of this edition, and it provides lots of insights into the reality of sports marketing, all packed into fifty speedy minutes of entertaining chat with TrunkBBI CEO Jon Butler and MD Adam Britton.

We hear how a change of ownership at Pride Park brought American ideas into English football marketing for the first time, just as the social media revolution was happening.

Questions answered in the podcast include:

· What happened when Faye attended a meeting of elite club directors at the newly-built Emirates stadium?

· How did she enjoy working with the likes of Frank Lampard and Wayne Rooney?

· What is a sandwich course, educationally speaking?

· What on earth is a March to the Match?

You'll also hear about Faye's proudest achievements in marketing, with a guest appearance by a very famous pop star.

Who might that be? Download the latest Create+Activate podcast now and all will be revealed.

"I've had players pretending they can't speak English."

Adam Britton

When a brand invests in sports sponsorship, access to star players is one of the main benefits.

The question TrunkBBI CEO Jon Butler and MD Adam ask in this episode is: how can you get the most out of those stars? The return on investment depends on it.

For tips on coaxing liveliness and authenticity from them, on set and in general, Jon and Adam are joined by expert guest Emma Louise Jones.

Emma is a presenter and pitchside interviewer on Leeds United TV. She has also spread her wings recently, becoming the face of Championship Rugby League coverage on Premier Sports.

In a compelling half hour, Emma and Adam swap stories about working with sports stars, the secrets of getting reluctant athletes to not just perform on set, but enjoy the experience are revealed.

Which promising young footballer, now an international superstar, was so disappointed he wasn’t involved in a shoot that the crew had to pretend to film him?

Download the latest Create+Activate podcast now and that's one of many things you're about to find out.

"The guy who signed the deal got fired."

Isaac Kirk

Sponsorship and sports marketing aren't what they used to be. They're rapidly becoming something far more interesting and worthwhile.

Once sponsorship just meant logos on shirts, delivering pure brand awareness. Now it's a much more sophisticated, innovative and versatile field. Digital channels, analytics and measurable return on investment have entered the arena.

This is the exciting subject of the first Create+Activate podcast from TrunkBBI. In an insight-packed 50 minutes, hosts Adam Britton, our MD, and CEO Jon Butler power through all the information marketers need to know right now. They are joined by digital strategist Isaac Kirk who has immersed himself in the subject.

You'll learn that there's no point in "Create" without "Activate". That's why they are our twin focal points as an agency. When brands can use sponsorship to activate their campaigns, engaging emotions and changing behaviours, sponsorship's effectiveness is transformed.

You'll also hear why 10+ year deals are no longer the norm for big sponsorships. Brands can now take a more analytical and agile approach to campaign performance, with data-driven decisions and real-time user insights.

Plus, along the way, you'll find out which sponsorship deal got the person who signed it fired.

Ready to hear more? Download the first Create+Activate podcast now—and subscribe to make sure you hear the future episodes first.