Create and Consume

Austen Tosone

Create & Consume is a podcast about what we make, watch and buy in the era of digital content. Each week, host Austen Tosone will talk about a new topic related to the world of digital media. As a YouTuber and writer, she's tapped in to the latest in pop culture, fashion, and influencer marketing. From personal style and beauty products, to what's in Austen's online shopping cart, to stories from her previous careers as a magazine editor and content director, listen in for her hot takes and genuine thoughts about life in NYC in the age of scrolling, shopping, and all things social media.

  1. MAR 5

    What happens on press trips as told by an editor turned influencer - Ep 93

    If you’ve ever seen an influencer flying first class or posting from a luxury hotel while tagging a specific brand, chances are they were on a brand trip. But what are brand trips and press trips actually like behind the scenes? In this episode, I’m breaking down the difference between press trips and brand trips, who gets invited, and what kind of coverage is expected by the attendees. Drawing from my experience as both a magazine editor and a content creator, I’m sharing stories from trips I’ve been on to Las Vegas, Detroit, Cincinnati, and more and what changed when I went from covering these trips as a journalist to attending them as a creator. If you’re curious about how brand trips work, how creators get invited, and what you promise the brand (officially or unofficially) when you accept an invitation to join a press trip, this episode has all the details. Mentioned in episode 93: Slick back ponytail blog post Clairol office visit vlog How a print magazine gets made episode Lala’s Instagram Erin’s Instagram Miami article Las Vegas article Detroit article Cincinnati blog post Cincinnati YouTube video Made on YouTube vlog 1 Made on YouTube vlog 2 Why I changed my YouTube channel A note: Because of my laptop dying I didn’t get to touch on the Miami trip in the episode! This was a press trip organized for the Miami Design District and this cool parking garage/art installation that they were unveiling. We stayed at The Standard, had lots of free time and I got to interview the artists involved in the project. Check out my article linked for more! Follow Create & Consume: YouTube | Instagram | TikTok | Pinterest Follow Austen: YouTube | Instagram | TikTok | Blog Podcast inquiries can be sent to createandconsumepodcast@gmail.com Visit the website: https://www.createandconsumepodcast.com/ Music credit: Babak Bazgosha via Pond5

    53 min
4.6
out of 5
11 Ratings

About

Create & Consume is a podcast about what we make, watch and buy in the era of digital content. Each week, host Austen Tosone will talk about a new topic related to the world of digital media. As a YouTuber and writer, she's tapped in to the latest in pop culture, fashion, and influencer marketing. From personal style and beauty products, to what's in Austen's online shopping cart, to stories from her previous careers as a magazine editor and content director, listen in for her hot takes and genuine thoughts about life in NYC in the age of scrolling, shopping, and all things social media.

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