Create and Consume

Austen Tosone

Create & Consume is a podcast about what we make, watch and buy in the era of digital content. Each week, host Austen Tosone will talk about a new topic related to the world of digital media. As a YouTuber and writer, she's tapped in to the latest in pop culture, fashion, and influencer marketing. From personal style and beauty products, to what's in Austen's online shopping cart, to stories from her previous careers as a magazine editor and content director, listen in for her hot takes and genuine thoughts about life in NYC in the age of scrolling, shopping, and all things social media.

  1. Aug 20

    YouTube 2026 updates: new monetization rules, best formats & more - Ep 116

    Today I’m talking about what’s actually working on YouTube in 2026 and how success on the platform has changed over the past five years. YouTube just announced changes to its monetization requirements that kick in next year, but I think there’s a much bigger conversation to have about how people are watching YouTube today, how creators can stand out in an increasingly competitive landscape, and why SEO alone is no longer enough to grow a channel. I’m sharing my experience pivoting my own YouTube channel, what I think the future of YouTube looks like, the role of long-form videos, episodic content, and why more people watching YouTube on their TVs could change how creators approach their content. We’ll also talk about why I think the long-term goal for creators shouldn’t just be going viral or getting monetized—it should be building a channel and creative business that people actively choose to come back to. Mentioned in episode 116: Williamsburg vlog Williamsburg neighborhood guide The Correspondent How YouTube changed my life video Tess Barclay’s YouTube channel How to know when to pivot episode YouTube blog announcement Business Insider article My iMovie editing tutorial Long-form content episode Changing my YouTube channel video Follow Create & Consume: YouTube | Instagram | TikTok | Pinterest Follow Austen: YouTube | Instagram | TikTok | Blog Podcast inquiries can be sent to createandconsumepodcast@gmail.com Visit the website: https://www.createandconsumepodcast.com/ Music credit: Babak Bazgosha via Pond5

  2. Jul 16

    The defining pop culture moments of the 2020’s (so far) - Ep 112

    The last 5 years have been a wild ride, but what have been the biggest pop culture moments of the 2020s so far? In this episode we're looking back at the defining cultural moments that shaped the first half of one of the craziest decades ever—from the COVID-19 pandemic and the explosion of TikTok to Taylor Swift's Eras Tour, Barbenheimer, the streaming wars, AI, GLP-1's, the nostalgia boom, and the changing role of social media. We'll explore how entertainment, celebrity culture, technology, and the creator economy have evolved since 2020, why shared cultural moments still matter in an era of personalized algorithms, and what these trends reveal about the way we consume media today. Whether you've been following every viral moment or simply want a nostalgic look back at the biggest trends of the 2020s, this episode unpacks the pop culture moments that defined the decade so far—and what they might mean for the future. Mentioned in episode 112: Mid-year reset vlog Bustle Zoom interview Bella Poarch viral video TikTok ban and sale episode Taylor Swift regains masters Eras tour recap episode Acquired podcast NFL episode 2000’s fashion nostalgia episode Made to measure fashion Influencers lying about being on GLP-1’s The Social Reckoning trailer Follow Create & Consume: YouTube | Instagram | TikTok | Pinterest Follow Austen: YouTube | Instagram | TikTok | Blog Podcast inquiries can be sent to createandconsumepodcast@gmail.com Visit the website: https://www.createandconsumepodcast.com/ Music credit: Babak Bazgosha via Pond5

4.7
out of 5
12 Ratings

About

Create & Consume is a podcast about what we make, watch and buy in the era of digital content. Each week, host Austen Tosone will talk about a new topic related to the world of digital media. As a YouTuber and writer, she's tapped in to the latest in pop culture, fashion, and influencer marketing. From personal style and beauty products, to what's in Austen's online shopping cart, to stories from her previous careers as a magazine editor and content director, listen in for her hot takes and genuine thoughts about life in NYC in the age of scrolling, shopping, and all things social media.