Create to Convert Podcast

Yevgeniya Davarashvili
  • 5.0 (2)
  • MARKETING
Create to Convert Podcast

Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator. This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of your business and start focusing on growth and transformation instead. And it all starts with one actionable podcast episode at a time!

  1. 11/08/2024

    023. Should I run a Black Friday campaign as a creative service provider?

    Send us a text Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: Is a Black Friday campaign even worth it? In this episode, we dive into the pros and cons of running a Black Friday campaign as a service provider. I’ll help you weigh whether a promotion makes sense for your business, and if it does, I’m sharing 7 creative Black Friday campaign ideas designed specifically for service providers to help you increase value, protect your profit margins, and build long-term relationships with clients without burning out. Links and Resources Grab the Black Friday Toolkit for Creative Service Providers:  one6creative.com/blackfridaytoolkit Take the guesswork out of Black Friday with a campaign planner, financial calculator, email templates, and more. Everything you need to run a smooth and profitable sale!🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Want to stay connected? Join my email community for fun emails and free micro-lessons to grow your creative business right here. Give me a follow on Instagram to peek at the behind-the-scenes of my life and business Check out all my free resources and ways to work with me on my website

    38 min

  2. 10/22/2024

    022. The "100 No's" Rejection Challenge with Liz Mosley

    Send us a text Have you ever hesitated to pitch a client, ask for an opportunity, or send that cold email because you feared hearing "no"? Rejection can sting, but what if embracing rejection could unlock new opportunities and help you build a more resilient business? In today’s episode, I sit down with Liz Mosley, a graphic designer with over 15 years of experience and the host of the Building Your Brand podcast. Liz shares her journey of launching a Rejection Challenge, where she actively sought out 100 rejections to push her limits, grow her business, and shift her mindset about failure. Spoiler alert: she didn’t hit 100, but what she learned along the way was life-changing. Liz and I dive into how rejection can be an essential tool for business growth, what she discovered through her challenge, and how you can apply a similar strategy in your own creative business. Whether you’re a service provider looking for new clients or a creative entrepreneur ready to take bolder risks, this conversation will inspire you to step out of your comfort zone and see rejection as a stepping stone to success. Tune in and learn how to start your own rejection challenge and turn a "no" into your next big win! About Our Guest: Liz Mosley Liz Mosley is a graphic designer specializing in branding for small businesses. With over 15 years of experience in the creative industry, Liz is passionate about helping entrepreneurs feel more confident about their branding and marketing. In addition to running her design business, she hosts the Building Your Brand podcast, teaches branding courses, and is an Adobe Express Ambassador. Explore more of Liz’s work: Website: lizmosley.netPodcast: Building Your BrandInstagram: @lizmmosley Other Links Mentioned in the Episode: Jia Jiang's Ted Talk "What I learned from 100 days of rejection"Cuppa Catch Ups Strategy Workshop by Mai-kee Tsang (affiliate link)__ 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Want to stay connected? Join my email community for fun emails and free micro-lessons to grow your creative business right here. Give me a follow on Instagram to peek at the behind-the-scenes of my life and business Check out all my free resources and ways to work with me on my website

    43 min

  3. 08/13/2024

    021. The Secret Email Funnel All Service Providers Need with Prerna Malik

    Send us a text Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with your audience and driving meaningful results. But what if you could simplify your approach, remove the overwhelm, and create emails that not only build relationships but also boost your sales? Sounds too good to be true? Trust me, it’s possible! In this episode, we explore the game-changing concept of Nurtured for Sales newsletters, a secret funnel that runs in the background of your business, helping you convert leads without the stress of constant live launches. And who better to guide us through this topic than Prerna Malik, a seasoned conversion copywriter and co-founder of Content Bistro. Prerna shares her expert insights on how to craft emails that resonate, nurture, and ultimately convert, all while simplifying your email marketing process. About Our Guest: Prerna Malik Prerna Malik is a Copyhackers-certified conversion copywriter and the co-founder of Content Bistro. With years of experience and a knack for crafting high-converting copy, Prerna has helped countless entrepreneurs turn their email lists into profitable, engaged communities. She’s the strategist behind multiple million-dollar launches and six-figure evergreen sales funnels, and she’s here to help you do the same. Explore more of Prerna’s work: https://www.contentbistro.com Unlock the power of your email marketing with Prerna’s insights: https://www.contentbistro.com/blog Tune in and discover how to transform your email marketing from a source of stress into a streamlined, sales-driving machine. 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Want to stay connected? Join my email community for fun emails and free micro-lessons to grow your creative business right here. Give me a follow on Instagram to peek at the behind-the-scenes of my life and business Check out all my free resources and ways to work with me on my website

    42 min

  4. 07/16/2024

    020. (Part 2) To Summit or Not to Summit? Answering Your Questions About The Creative Future Summit

    Send us a text This episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit. From promotion and marketing to handling affiliates and feedback, I share everything I learned and what I'll do differently next time. If you're considering hosting your own event or just curious about the behind-the-scenes details, this episode is packed with valuable insights and lessons. Tune in to get all your questions answered and more! Here are the questions covered in this episode:  (03:15) Why did I decide to create another summit?(05:11) How did I juggle managing the event, work and being a mom?(08:05) What aspects of the summit did I outsource and what will I outsource next time? (13:08) How did I approach sponsorship for the summit and what role did they play in the event success?(14:13) What were the marketing strategies and tools used to promote the summit?(23:18) What affiliate promotion strategies work best for driving signups and engagement?(27:02) How did I segment my marketing efforts to target different audience demographics and which segments responded the best?(28:48) How did I track the success of my marketing campaigns? (29:31) What tools did I use to plan, promote, and run the summit? (33:16) What was my favorite part of the summit and what was the favorite part for the audience based on the feedback you received?(37:14) Which sessions, activities, or features received better than usual feedback from attendees?(38:46) How effective were the different engagement activities, and what would you add or remove next time?(41:05) How did I track feedback from your attendees and speakers?(42:23) Do I already know what I definitely won't do next time?(42:52) What are the key takeaways, suggestions, or lessons learned from this summit?(46:38) What's next? Will I run the Creative Future Summit again, or was it a one time thing? And would I consider running any other events?🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Want to stay connected? Join my email community for fun emails and free micro-lessons to grow your creative business right here. Give me a follow on Instagram to peek at the behind-the-scenes of my life and business Check out all my free resources and ways to work with me on my website

    49 min

  5. 07/09/2024

    019. (Part 1) To Summit or Not to Summit? Behind the Scenes of the Creative Future Summit

    Send us a text Ever wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the highs, lows, and everything in between. Whether you're thinking about hosting your own event or just curious about the inner workings of summits, this episode is packed with insights you won't want to miss. This is Part 1 – stay tuned for Part 2, where I'll be answering your burning questions in a Q&A format. ** Episode Highlights **  The Inspiration: Discover why I decided to create another summit in the design industry and the unique gap it aimed to fill.Planning Phase: Learn about the planning process, including organization, pitching speakers, mistakes made, and lessons learned.Event Execution: Hear about the day-to-day running of the summit, including logistical challenges, surprises, and what went well.The Numbers: Get a transparent look at the financial breakdown, including registrations, conversion rates, total revenue, expenses, and overall profit.Future Plans: Reflecting on what worked, what didn’t, and whether there will be another Creative Future Summit.** Resources Mentioned ** Krista Miller’s Launch with a Summit Accelerator [affiliate link]Creative Future Summit🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Want to stay connected? Join my email community for fun emails and free micro-lessons to grow your creative business right here. Give me a follow on Instagram to peek at the behind-the-scenes of my life and business Check out all my free resources and ways to work with me on my website

    45 min

  6. 06/03/2024

    018. Fighting Burnout: How to Identify, Prevent, and Recover with Maegan Megginson

    Send us a text Have you ever felt so overwhelmed by your work that you start losing passion for it? Perhaps the deadlines seem endless, the expectations unrealistic, and suddenly, you're running on empty, stuck in a loop of frustration and isolation. We've all been there, right? Imagine stepping away from it all, not by quitting, but by intentionally incorporating rest and reflection into your daily grind. Sounds impossible? Trust me! In this episode, we dive into the BIG topic of burnout – its telltale signs, the societal pressures exacerbating it, and the lifelong journey of recovery. And I couldn't think of a better guest to guide us through this tough topic than Maegan Megginson. Not only does she guide mission-driven entrepreneurs in their battle against burnout, but she's also walked the path herself, rediscovering joy and balance along the way. **About Our Guest: Maegan Megginson** Maegan is a licensed therapist and business mentor who serves mission-driven entrepreneurs online and in person in Portland, Oregon. Maegan helps business owners recover from burnout and reignite their vision for their work and their lives by blending the emotional, psychological, and spiritual elements we need to become deeply rested and wildly successful.  Check out Maegan's website: https://www.maeganmegginson.comGo from Burned Out to Deeply Rested with Maegan's free 10-day email/podcast series: https://maeganmegginson.com/recover-from-burnout/ Tune in and take the first step towards reclaiming your time, energy, and passion. 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Want to stay connected? Join my email community for fun emails and free micro-lessons to grow your creative business right here. Give me a follow on Instagram to peek at the behind-the-scenes of my life and business Check out all my free resources and ways to work with me on my website

    44 min

  7. 05/20/2024

    017. Why Real Connections Trump Social Media in Building Your Business?

    Send us a text So what’s working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the topics we’re gonna discuss today with my guest Shannon Mattern of Web Designer Academy, where she provides strategic business, marketing and sales coaching for women web designers. She’s also the host of the Profitable Web Designer Podcast, your go-to resource for mindset and mentorship to help you create a more profitable, sustainable and fulfilling web design business, and all-in-all an incredibly insghtful and experienced business owner whose journey I can definitely relate to. And I’m sure you will to!  Important links:  Connect with Shannon on Instagram: https://www.instagram.com/profitablewebdesigner/Check out Shannon's website: https://webdesigneracademy.com/  🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Want to stay connected? Join my email community for fun emails and free micro-lessons to grow your creative business right here. Give me a follow on Instagram to peek at the behind-the-scenes of my life and business Check out all my free resources and ways to work with me on my website

    52 min

  8. 11/14/2023

    016. Turn Off Your Phone and Turn Up Your Impact with Steph Warton

    Send us a text Have you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table? In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility Coach, known for her rule-breaking approach and her dedication to living the "whole damn vibe" in life and business. Her expertise lies in empowering individuals to boost their self-assurance and achieve significant visibility without tethering themselves to their mobile phones. We're diving deep into the art of being seen, making authentic connections, and serving up real value. Steph’s Instagram: https://www.instagram. com/stephwharton_/ Steph’s podcast: https://open.spotify.com/show/1RhvC3iM3L4x1ECAlB5kVD Steph’s Visibility challenge: https://stephwharton.com/visibility-tour 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Want to stay connected? Join my email community for fun emails and free micro-lessons to grow your creative business right here. Give me a follow on Instagram to peek at the behind-the-scenes of my life and business Check out all my free resources and ways to work with me on my website

    55 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator. This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of your business and start focusing on growth and transformation instead. And it all starts with one actionable podcast episode at a time!

Information

  • Creator
    Yevgeniya Davarashvili
  • Years Active
    2022 - 2024
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © 2025 Create to Convert Podcast
  • Show Website
    Create to Convert Podcast

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