Create What Matters

CWM Podcast

Learn how your favorite creators grow and monetize their following. The hosts of Create What Matters have collectively grown and monetized audiences on Tik Tok, Instagram, Twitter, YouTube, Podcasting, and Email Newsletters. Join them as they interview the top creators in the world and reveal how it's done.

Episodes

  1. 07/27/2023

    Which TikTok, Instagram, and YouTube Creators Should You Be Studying to Make Better Content, Grow Your Audience, and Make More Money

    Have you ever asked yourself “who is my favorite Tik Tokker’s favorite Tik Tokker?” Most likely it’s not because you’re wondering if your favorite creator is into some weird shit Hey - maybe they are - no judgement More importantly, you know that your content is inspired by your favorite content creators. It stands to reason that their content is also inspired by their favorite creators Who is the Obi Wan Kenobi to your Obi Wan Kenobi? It’s an important question because you know that taking inspiration from that person has lead to success for at least one other person. So it could inspire you to create better content, build a bigger audience, and most importantly make more money. See the brands that your favorite creator and their favorite creator are collaborating with are the brands that you’re going to collaborate with in the future. Those are the brands you need to build an audience for. Those are the brands you need to be able to create value for. So today, we’re breaking it down. Our hosts are talking about creators they take inspiration from, what they’ve learned by watching other creators, and how they copy the blueprint of other successful creators without ripping them off. Today’s episode is short, but it’s important. Because once you know what kinds of creators you should be studying, and how to study their content. You can unlock the same growth they’ve achieved. --- Follow today's guests, hosts, and sponsors: Follow John: Twitter Instagram YouTube Kaycee Tik Tok Instagram Jack Tik Tok Instagram Spotify Andar Instagram

    23 min
  2. 07/13/2023

    You Can Make Money as a Small Creator + How Kaycee Davison Grew to 100k followers on TikTok by Being Uncomfortably Vulnerable

    Have you ever experienced something so terrifying that you, as a person are forever changed. From that moment onward, you can never go back to the person you were. Today I’m having a conversation with this show’s co-host, Kaycee Davison. Kaycee is one of the smartest and most driven business minded creators I’ve ever met. She made more money as a creator with only a few thousand followers than many influencers who have hundreds of thousands of followers make. She has done work with Pepsi, Kind snacks, Barstool sports, and she even manages our other co-host Jack who has 800k followers on Tik Tok. Despite all that, if I had to choose only one thing that I’ve learned from Kaycee. . . It’s that being real matters. Like Kaycee, I struggle to be vulnerable in my content. I always want to be the expert. Or I want to make people laugh. Or I want to entertain them. Kaycee has a similar story, she wanted to be the picture perfect Instagram creator that is super fit, travels the world, and lives the life everyone wants. But when her life changing moment happened. The moment she could never go back from. . . She decided to take a risk, and be vulnerable. And it turns out that the content she created mattered. It mattered to a lot of people. People who were going through the hardest time in their lives. This is her story. --- Follow today's guests, hosts, and sponsors: Follow John: Twitter Instagram YouTube Kaycee Tik Tok Instagram Jack Tik Tok Instagram Spotify Andar Instagram

    34 min
  3. 07/06/2023

    Create viral Tik Toks | How JackyVC Grew to 800k Followers on Tik Tok + How to Monetize a Tik Tok following

    How does something go viral? How does someone go from zero followers to 100,000? Or even 1 Million followers? Tik Tok is a land of massive opportunity for creators, but how do you make a viral video there? And even if you can make a viral video, do you want to? Today I’m having a conversation with two creators with unique stories, and two very different kinds of Tik Tok audiences. Kaycee Davidson grew her following in the worst way possible. The way nobody wants to grow a following. She was an instagram content creator when her boyfriend got diagnosed with Stage 3 Hodgkin’s Lymphoma at the age of 25. She needed an outlet, but didn’t feel that her audience would be interested in that part of her life. Something that is incredibly common for creators. So she started a Tik Tok account under a different name as a way to use her creativity to process what she was going through. It turns out that 100,000 people were interested in following her story. Jackson Lee (or JackyVC on Tik Tok) has grown a tik tok following of nearly 800,000 people. He did this the same way a lot Tik Tok creators do it. Trends. Except instead of following trends, he creates them. But how does one go about creating a trend, and more importantly is it worth it. If everyone has followed you for such a superficial reason, is the audience valuable? Something you might notice about Kaycee, Jack, and Myself is that we’re incredibly different types of people with different backgrounds. We’ve come together working for a company called Andar who is the sponsor of this show. This is part one of a three part conversation with Kaycee and Jack, after that we will be continuing to bring creators onto the show to tell their stories and share what they’ve learned along the way. -- Follow today's guests, hosts, and sponsors: Follow John: Twitter Instagram YouTube Kaycee Tik Tok Instagram Jack Tik Tok Instagram Spotify Andar Instagram -- Special Thanks to today's sponsor, Andar. You can check out all of Andar’s amazing products at Andar.com Or if you are a creator yourself, you can join the ambassador program at carryandar.com. And join some of your favorite creators like Daryl Ann Denner, Boss Everline, and (Lewis Hilsentager from) Unbox Therapy who promote incredible products, get awesome perks, and make top tier income promoting Andar.

    35 min

About

Learn how your favorite creators grow and monetize their following. The hosts of Create What Matters have collectively grown and monetized audiences on Tik Tok, Instagram, Twitter, YouTube, Podcasting, and Email Newsletters. Join them as they interview the top creators in the world and reveal how it's done.