Create Your Edge: A Marketing Podcast Creative Edge, Inc

On this episode of Create Your Edge we sat down with 3 local real estate legends to talk all things real estate!

Create Your Edge: A Marketing Podcast is back again! This month we’re discussing the customer journey. What is it? What steps can your business take to help customers engage in your journey? Find out on this episode of Create Your Edge!

Introduction -


Welcome to Create Your Edge: A Marketing Podcast. I'm your host Bryan Schilligo. I’m joined this week by Creative Edge’s Director of Development Zack Koeller and Development Specialist Payton Beck.  They’ve prepared some great information about the customer journey and how you can implement it in your small business marketing plan.


In just a minute we’ll be discussing the customer journey , but first we’re going to take a quick trip to the past for This Week in Media History.

This Week in Media History

On August 3, 1977 Radio Shack  unveiled the TRS-80 personal computer, which with the Apple and Commodore would form the “1977 Trinity” of mass-produced and  mass-marketed home computers.

The TRS-80 had a full-stroke QWERTY Keyboard, a Zilog Z80 processor, and 4 KILObytes of DRAM (Which was 4 times as much as many similar 8-bit computers at the time).  

The computer launched at a starting price of 600 dollars in 1977 which is equivalent to roughly $2600 in 2020.  The TRS, Apple, and Commodore would go on to dominate the market and usher in the true beginning of the computer age.

Main Discussion -

What is a customer journey?
Overall definition of customer journey -


Awareness: grab a consumer’s attention to attract them toward your product or service


How many times have you seen an ad on Facebook that made you think “I need that.” Even though that was the first time you’d ever seen or thought about that product?



Findability: the businesses who win are the ones that are the most findable


Most people aren’t as impulsive as advertisers want them to be. Customers will most likely sleep between now and the time they see your ad. You need to be there when they come back around. We live in a world where buyers have all the power and knowledge at their fingertips. They are going to Google your product and if you’re not there, and your competitors offer a suitable alternative, you’ve just lost.



Reputation: reviews & social media; almost 9 out of 10 people will hesitate purchasing from a company with bad reviews

Conversion: Virtual doorway for customers to enter your business, regardless of whether or not you sell your products/services online, it’s imperative that all businesses have a website presence


You should put just as much emphasis on your customer’s experience online as you do when they’re in-store.



Advocacy: a raving fan from a amazing products or services, and leveraging their enthusiasm to your benefit


Outro - Thanks for joining us for another episode of Create Your Edge! Until next time, remember to get out of the damn box and go be extraordinary.  

Create Your Edge is a production of Creative Edge Inc., a full-service marketing company headquartered in Cape Girardeau, Missouri. Remember to subscribe on iTunes, Stitcher, Spotify or anywhere else you’re enjoying our show. You can also stay in touch through Facebook, Instagram, or Twitter. Just search for Creative Edge in Cape Girardeau, Missouri.

It’s the return of Create Your Edge: A Marketing Podcast! This month we sit down with Dennis Riney, Founder and CEO of Premier Physical Therapy to talk all things small business marketing.  What are some of the marketing challenges small businesses face, and how can you overcome them? Find out on this episode of Create Your Edge!




This Week in Media History: This week in January of 1838 the first telegram in the United States was sent by Samuel Morse.  It traveled across 2 miles of wire at Speedwell Ironworks near Morristown, New Jersey.




Main Discussion: Small Business Marketing with Dennis Riney of Premier Physical Therapy




Name the Noise: In this segment I play a short audio clip that is related to marketing or the history of marketing in some way.  It’s your job as our listeners to figure out what the sound is.




Outro: Thanks for joining us for another episode of Create Your Edge! Come back next month when I’ll be joined by a new expert to break down another marketing topic.  Until that time remember to get out of the damn box and go be extraordinary.  

Create Your Edge is a production of Creative Edge Inc., a full-service marketing company headquartered in Cape Girardeau, Missouri. Remember to subscribe on Youtube, iTunes, Stitcher, Spotify or anywhere else you’re enjoying our show. You can also stay in touch through Facebook, Instagram, or Twitter. Just search for Creative Edge in Cape Girardeau, Missouri.

Introduction -


Welcome to Create Your Edge: A Marketing Podcast. I'm your host Bryan Schilligo. Every month we learn about the history of marketing, take an expert-lead deep dive into an interesting new marketing topic, and have a little bit of fun.


On today's episode I’m joined by Digital Marketing Strategist Travis Grither.  In a minute we’re going to be talking about the changing landscape of media and media consumption, but first…

This Week in Marketing and Media History

This week in 1896 what is believed to be the world’s first for-profit movie theater opens in New Orleans. The theatre was called Vitascope Hall after the Vitascope - an early film projector.  In the hall about 400 patrons would sit and watch 10-12 short films. The price of admission? 10 cents.  For an extra 10 cents the patrons could visit the projection boot and watch the Vitascope in action and for ANOTHER 10 cents they could take home a scrap piece of film.  It was so popular that the price of admission quickly increased to 50 cents.  

Maybe one day we’ll get a chance to go back to a movie theatre, but luckily for us media consumption has changed a little bit since 1896.  Which brings us to our main discussion - The Rise of Streaming TV.

Main Discussion - The rise of streaming TV

- Cord cutters: Tired of overpaying for cable/satellite subscriptions

- Contracts force consumers into long term deals that limit their options.

- Constantly changing prices: Unexpected price jumps make traditional TV subscriptions financially problematic.

- Instant gratification society: “Appointment viewing”

- Binge-mode: Binging is how this generation consumes content.  Streaming services make binge-viewing easy and enjoyable.

What is “Subscription Fatigue?"

- Subscription Fatigue: Tired of having several subscriptions

- SVOD vs AVOD: Subscription Video on Demand provides content for a subscription fee.  Advertising-based Video on Demand  provides free content by requiring viewers to watch ads.  Both models have their uses, and both models have their downsides.  

- 73% of those who stream also consume ad supported content

Eduflix Preview

Eduflix delivers engaging, on-demand content to students, parents, alumni, and more all from the comfort of their own homes.

One stop for:

Dorm tours

Campus life

Showing off your students creative content

Highlight your faculty

Feature your athletics

Highlights, interviews, etc.

Broadcast live events.

Name the Noise
Episode 5 Answer: The man speaking in that clip was Steve Sasson who invented…. The first self-contained digital camera which is what he’s talking about in that clip.  Sasson invented the camera in 1975 while working for Kodak.  The camera weighed 8 pounds, had a resolution of 100 x100 which is .01 megapixels (by comparison most modern digital cameras have anywhere from 6-50 with most falling in the 10-20 megapixel range.) and the process of recording a single black and white picture to the storage cassette took 23 seconds.

Product Pitch
Zeke and Travis compete to improvise the best marketing pitch for made-up products.

Outro

Thanks for joining us for another episode of Create Your Edge! Come back next month when I’ll be joined by a new expert to break down another marketing topic.  Until that time remember to get out of the damn box and go be extraordinary.

Create Your Edge is a production of Creative Edge Inc.

Introduction


Welcome to Create Your Edge: A Marketing Podcast. I'm your host Bryan Schilligo. Every month we learn about the history of marketing, take an expert-lead deep dive into an interesting new marketing topic, and have a little bit of fun.


On today's episode I’m joined by  Streaming TV  specialist Jacob King.  In a minute we’re going to be talking about a very exciting new tool that gives companies their very own custom streaming platform, but first...

This Week in Marketing History

Today is June 15th! This week  in 1955 Tim Berners-Lee was born in London, England.  Tim Berners-Lee is an engineer and computer scientist and he’s most well known for inventing the world wide web. In 1989 while working at CERN (most people are familiar with CERN thanks to their large-hadron collider which slams subatomic particles together at incredibly high speeds in an attempt to unlock the mysteries of our universe) Berners-Lee proposed a project that would combine the concept of hypertext (text displayed on a computer that hyperlinks to other text that is immediately accessible) with the internet. This idea was the genesis of the world wide web.  Berners-Lee would go on to publish the very first web site on December 20, 1990.

Main Discussion (Streaming TV Apps)

What does a streaming app do?


All of your videos in one place

Available on Roku, Fire, Apple TV,

Integration with the Edge to seamlessly create and distribute videos to all platforms (Streaming apps, YouTube etc)

Similar to Netflix


Who is the app for?


Right now  we offer app building and maintenance services for churches, and real estate companies, but this is an ever expanding field and we’re planning to offer the service to many more

If you produce video content. An app is the place to house your video content, share it with your friends, fans, and family, and offer new potential customers one place to see everything you offer.


I already offer streaming through other services. Why should I have an app?


No ads

No competition, Increase your market share

Personalize the experience

Live streaming and produced videos in one location.

Become the go to resource in your community.


Name the Noise 

It’s time for Name the Noise.  In this segment I will play a short audio clip that is related to marketing or the history of marketing in some way.  It’s your job as our listeners and viewers  to figure out what the sound is.

Listener Questions

In future episodes we want YOUR questions! If there’s something YOU want to ask us check out our social media for upcoming show topics and submit your questions!

Product Pitch!

Jacob and Julie compete to improvise the best marketing pitch for their made-up products.

Outro

Thanks for joining us for another episode of Create Your Edge! Come back next month when I’ll be joined by a new expert to break down another marketing topic.  Until that time remember to get out of the damn box and go be extraordinary.  

Create Your Edge is a production of Creative Edge Inc., a full-service marketing company headquartered in Cape Girardeau, Missouri. Remember to subscribe on iTunes and Spotify or anywhere else you’re enjoying our show. You can also stay in touch through Facebook, Instagram, or Twitter. Just search for Creative Edge in Cape Girardeau, Missouri.

This Day in Marketing History - Today is May 5th:

On this day 1864 Nellie Bly was born in Cochran’s Mills, Pennsylvania.  Nellie was an incredibly talented woman in several fields, but is probably most known as a journalist.  She famously traveled around the world in 72 days. After being inspired by Jules Verne’s famous “Around the World in 80 Days” she convinced her editor at the New York World to let her make the trip which ended up setting a world record.   

Maybe more impressive was an earlier expose where she feigned mental illness in order to go undercover in the Women’s Lunatic Asylum in New York where she exposed all manner of abuse, cruelty, and neglect. She spent 10 days in the asylum and her report would go on to become a sensation leading to sweeping reforms within the mental health institution.  

Nellie Bly is widely credited with pioneering the new field of investigative journalism. If you’re looking for the perfect example of someone committed to pushing boundaries and getting “outside the box” look no further than Nellie Bly.

Introduction to guest and topic - On today’s episode I’m joined by our Creative Director Justin Dambach and Senior Video Producer and Motion Graphics Editor Conrad Dean. Justin and Conrad welcome to the show.   

Why You Need Creative Video
Video is Expected by Audiences now


Ideas are the core, not technology
If you don’t have video, it’s already damaging to your image
How to stand out? Just having video isn’t enough, you need high-end creative video.

What is Creative video?



You have to make a statement that gets your audience to remember you.
Unique ideas, stand out from what your competition is doing .Your competition has a bunch of clean, uptight testimonial videos highlighting their leadership? Don’t do what they’re doing.  Highlight your employees.  Highlight your customers.

Transform Your Image


Video can elevate your brand, but it can also damage your image in the worst case scenario. Copying your competition or putting out low-effort productions are sure ways to damage your brand
Your video content needs to be everywhere, and needs to suit each platform. There are so many services for sharing video now.  It’s important to be active on as many platforms as possible with appropriate video


Name the Noise - It’s time for Name the Noise.  In this segment I will play a short audio clip that is related to marketing or the history of marketing in some way.  It’s your job as our listeners and viewers  to figure out what the sound is.


Listener questions - In future episodes we want YOUR questions! We’ll be devoting a whole segment to answering your burning marketing dilemmas so if there’s something YOU want to ask us check out our social media for upcoming show topics and submit your questions!

Product Pitch - In this segment I give each guest a customer they will be selling to (dog owner, teacher, butcher, farmer etc.) and a handful of cards with words on them. The guests then picks two of the words to combine into a product and then they each have ~1 minute to sell me (playing the customer) the product.  I will then decide who had the better pitch.

Outro - Thanks for joining us for another episode of Create Your Edge! Come back next month when I’ll be joined by a new expert to break down another marketing topic.  Until that time remember to get out of the damn box and go be extraordinary.