5 episodes

Could your organisation benefit from local media coverage?

In this podcast, PR Consultant and magazine Editor Julie Johnston will chat with regional journalists and communications professionals to help you understand what makes a newsworthy story and how to pitch it to your local media.  
 
With over 20 years in the media and communications industry, Julie is the Managing Director of Creative Concepts PR and Editor of North Queensland business magazine, BDmag. She brings a unique perspective from both sides of the media and is passionate about sharing her knowledge and skills to help community groups, small businesses and thought leader to build their basic skills and confidence to gain valuable media coverage in their local market.
 
So, settle in and let Julie and her guests show you how easy it is to create your own PR. 

Create Your Own PR Creative Concepts PR

    • Education

Could your organisation benefit from local media coverage?

In this podcast, PR Consultant and magazine Editor Julie Johnston will chat with regional journalists and communications professionals to help you understand what makes a newsworthy story and how to pitch it to your local media.  
 
With over 20 years in the media and communications industry, Julie is the Managing Director of Creative Concepts PR and Editor of North Queensland business magazine, BDmag. She brings a unique perspective from both sides of the media and is passionate about sharing her knowledge and skills to help community groups, small businesses and thought leader to build their basic skills and confidence to gain valuable media coverage in their local market.
 
So, settle in and let Julie and her guests show you how easy it is to create your own PR. 

    Ep. 5 - Create your own PR: Advice from someone who's done it before

    Ep. 5 - Create your own PR: Advice from someone who's done it before

    In the final episode of this season, we switch things up a little bit. You've heard from a range of media professionals, so now, instead of someone IN the media, Julie chats with Dr Jo Lukins who regularly pitches TO the media. Dr Jo is a psychology consultant, author and speaker, who since launching her first book has successfully generated an impressive amount of media coverage to grow her personal brand credibility as an expert in her field, promote her book and grow her client base. She started with no media knowledge, and set off to learn the basic skills to Create HER own PR, so tune in and see how she did it!

    • 43 min
    Ep. 4 - Getting featured on regional radio

    Ep. 4 - Getting featured on regional radio

    In today's podcast, Julie chats with Susan Graham Ryan about all things radio. Susan Graham Ryan is the host of ABC North Queensland’s Morning Show, which covers Townsville, Cairns, Mount Isa, Longreach, Mackay, Rockhamption and into the Wide Bay region. Susan helps us break down the various programs on ABC and what topics and issues their audience want to hear about. As a former newsreader on commercial radio, Susan has plenty of tips on how to get your story included in news bulletins, and we’ll talk about how she has personally used media as the Director of the Stroke Recovery Trial Fund to raise awareness for the charity and promote fundraising events.

    • 33 min
    Ep. 3 - Getting featured on the evening news

    Ep. 3 - Getting featured on the evening news

    If your feeling a little bit nervous or daunted about the thought of being interviewed for TV, today's guest Paige Van Lunteren has got you covered! She's going to give you some helpful tips to settle the nerves and get your key messages across.
    Throughout this episode, Julie and Paige will help you understand how having your story covered on the evening news can be a great way to gain exposure for your organisation or event. Paige will also talk you through what type of visuals and interview talent is required, plus the time frames we need to work within to make each nights news bulletins.
    Paige has worked as a Reporter and Producer at 7 News Townsville and has recently moved to 7 News Gold Coast.

    • 30 min
    Ep. 2 - Getting featured in your local newspaper

    Ep. 2 - Getting featured in your local newspaper

    Most cities throughout Australia are likely to have a daily newspaper which is part of Newscorp. In this episode, Julie chats with Caitlan Charles, the Deputy Editor of the Townsville Bulletin who walks us through what it is like behind the scenes, and what newspaper journalists and editors are looking for when determining which stories to bring to their local communities. Tune in as Julie and Caitlan share some golden tips and insights to help you Create Your Own PR.

    • 34 min
    Ep. 1 - Getting featured in regional print publications

    Ep. 1 - Getting featured in regional print publications

    For generations, people have looked to their local newspaper to keep informed and stay connected with their community. In this episode, we chat to Amanda Wright, Editor of the weekly newspapers, Mackay Whitsunday Life and Burdekin Life, and Writer for Core Life Magazine in Mackay. Amanda is passionate about serving her community by reporting on the news they need, and want to know. This is one episode you don’t want to miss, as Amanda gives us the absolute low down on what you should be considering when you’re pitching to your local newspaper or magazine.

    • 46 min

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