78 episodes

Join freelance artist and creative business owner Laura Jones (and other creative guests) every Monday at 08:00AM CET to create YOUR life that feels good!

Create Your Way Laura Jane Jones

    • Business
    • 5.0 • 9 Ratings

Join freelance artist and creative business owner Laura Jones (and other creative guests) every Monday at 08:00AM CET to create YOUR life that feels good!

    Beach Reads for Creative Entrepreneurs: Summer Book Recommendations

    Beach Reads for Creative Entrepreneurs: Summer Book Recommendations

    In this episode, I'm sharing my favourite summer books and beach reads that are perfect for creative business owners. These books are all about helping you step back, relax, and do some big-picture planning for your business while enjoying your summer break; so that you can use the slower summer months to help you plan, strategize, and get clarity ahead of the busy sales season!
    Links from this episode
    Watch this episode on Patreon!
    The Artist Way by Julia Cameron
    Walking in This World by Julia Cameron
    Big Magic by Elizabeth Gilbert
    Find Your Artistic Voice by Lisa Congdon
    More Sales Please by Sara Dalrymple
    Profit First by Mike Michalowicz
    The Digital Marketing Handbook by Alice Benham 
     
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    If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!

    • 20 min
    Visual Branding Mistakes and How to Avoid Them with Aiza Cheung

    Visual Branding Mistakes and How to Avoid Them with Aiza Cheung

    In this episode, I chat with the amazing Aiza Cheung of Studio Coya and we dive into all things branding and brand identity. We debunk some common misconceptions about branding and talk about the role of a brand strategist in building or revamping a brand identity. Aiza also shares some of the most common mistakes she sees people making with their brand visuals and how you can avoid them.
    what we cover:
    What is a Brand Identity?: Aiza helps us understand what a brand identity really is, beyond just having a logo.
    Role of a Brand Strategist: We explore why having a brand strategist is so important for building and refreshing your brand.
    Common Misconceptions: We debunk the myth that a logo is all you need for a brand.
    Visual Branding Mistakes: Aiza shares some common mistakes she sees in brand visuals and how to avoid them.
    Links from this episode
    Follow Aiza on Instagram
    Learn more about working with Aiza
    Take Aiza’s FREE brand quiz to see if you are in need of a rebrand.
     
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    Subscribe to our newsletter
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    Ask a question!
    If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup! 

    • 35 min
    Monetise Your Creative Work: A Guide to Paywalled Content and Subscriptions

    Monetise Your Creative Work: A Guide to Paywalled Content and Subscriptions

    Paywalled content is an excellent way for creatives to monetize their work, ensuring they are fairly compensated while continuing to provide value to their audience. In this episode I break down various platforms that creatives can use to host their paywalled content, including Patreon, Substack, YouTube, Instagram paid subscriptions, and Squarespace and how to know when it’s the right time to launch your own subscription community!
    Links from this episode
    Join my Patreon community
    Create your own Patreon community
    Explore paywalled content on Substack
    Build your website on Squarespace
     
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    Subscribe to our newsletter
    Become a Patreon Pal
    Follow the show on instagram
     
    Ask a question!
    If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!

    • 28 min
    Why the Instagram Algorithm Isn't Out to Get You: Debunking Social Media Myths with Laura Jane Barnes

    Why the Instagram Algorithm Isn't Out to Get You: Debunking Social Media Myths with Laura Jane Barnes

    I sit down with social media and small biz expert Laura Jane Barnes (@heyitslaurajane on Instagram) to tackle the many myths and misconceptions about the Instagram algorithm that have been circulating within the creative community.
    Laura clarifies the true purpose of the Instagram algorithm, how it actually works, and offers practical tips on how creative business owners can use this understanding to their advantage. We also explore how user behaviour on Instagram has evolved, why growing your follower count isn’t the most important metric, and Laura’s eye-opening experiment proving that even small accounts can achieve significant reach.
     
    Links from this episode
    Watch the podcast on Patreon
    Follow Laura on Instagram
    Get Laura’s FREE 30 days of content ideas ebook
    Use code ‘TRIALMONTH’ to join the Creative Business Association for only £1 for the first month!
    More from Laura
     
    Join the community
    Subscribe to our newsletter
    Become a Patreon Pal
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    Ask a question!
    If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!

    • 38 min
    Boost Your Instagram Engagement with This Simple Strategy

    Boost Your Instagram Engagement with This Simple Strategy

    Want to know the one action to dramatically boost your Instagram engagement?
     
    In this episode, we dive into the crucial topic of Instagram engagement and uncover the one action you might be overlooking that could dramatically boost your engagement and reach.
    I’ll share my personal experience of how following this simple strategy significantly boosted my engagement rate and why it can work for you too. By the end of the episode, you'll have a clear understanding of how to calculate your own engagement rate and a practical strategy to implement for increasing your engagement, connecting with your audience, and growing your online community.
     
    In this episode:
    Understanding Engagement: What engagement means on Instagram and how it’s calculated.
    Importance of Engagement Rate: Why knowing your engagement rate is crucial for getting eyes on your work and business.
    Boosting Engagement: How responding to comments boosted my engagement rate and how it can do the same for you.
    Join the community
    Subscribe to our newsletter
    Become a Patreon Pal
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    Ask a question!
    If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup! 

    • 17 min
    Self-Publishing for Creatives: How Amazon KDP Can Showcase Your Work and Boost Revenue

    Self-Publishing for Creatives: How Amazon KDP Can Showcase Your Work and Boost Revenue

    If you're a creative business owner or an artist considering publishing your own book, this episode is for you! We'll break down what Amazon KDP is, how it works, and the types of books you can publish. You'll learn why many creatives are choosing KDP over traditional publishing, including the benefits of complete creative control, flexible timelines, and higher royalty rates.
    We'll also explore how self-publishing on Amazon KDP can benefit your creative business by generating passive income and showcasing your work in your portfolio. By the end of this episode, you'll have a clear understanding of whether Amazon KDP is the right path for your next (or first) book project.
     
    In this episode:
    What is Amazon KDP?
    Types of Books You Can Self-Publish with KDP
    KDP vs. Traditional Publishing:Complete creative control
    Flexible timelines
    Higher royalty rates and setting your own price

    Learn how KDP can help you create self-initiated projects, generate passive income, and showcase your work in your portfolio.
    Links from this episode
    Join the waitlist for my Amazon KDP course NOW: http://laurajaneillustrations.com/kdp  
     
    Join the community
    Subscribe to our newsletter
    Become a Patreon Pal
    Follow the show on instagram
     
    Ask a question!
    If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup! 

    • 15 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

JJSoulSister ,

Inspiring

I love this podcast! Each episode is packed with nuggets of inspiration and wisdom! It is inspiring!

kmacdog ,

Love this!!!

I can’t wait to listen to the next episode.
Your voice is so soothing, relaxing……and It might make me actually SOAK IN what you are saying!

Thank you for FINALLY doing this podcast!!!!

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