A podcast for Christian business owners and entrepreneurs that weaves together business and Christian living. Hosted by Danielle Roberts. Find out more about her at daniellemroberts.com/about.
Episode 82: What I've Promised Myself in Business
This show's sponsor is the devotional for Christian women business owners and entrepreneurs, Created for This. It's based on Proverbs 31 and has devotions relevant to business owning and life as a business owner. You can purchase the book at daniellemroberts.com/createdforthis.
Episode 81: Building a Thriving Product-Based Business with Vanessa Ungvarsky
Vanessa Ungvarsky of Taylor Made Cosmetics joined me for this podcast recorded for a class project. I have a deep admiration for this woman and I'm so thankful she agreed to interview with me about the backend of her product-based business.
There is so much to learn from her in how she sources her business supplies and delivers an astounding array of safe, ethically sourced and made products. Her business also values inclusivity, honesty, and women's empowerment.
Taylor Made Cosmetics sells small-batch, vegan and organic cosmetics that are handmade in our downtown Easton, PA studio. Our beauty culture is based on inclusivity, honesty and women empowerment. The Taylor Made Cosmetics mission is to strengthen the connection between consumers and their cosmetics through communication and hands-on experiences.
Episode 80: Systems for Success with Jamie Russell
For more on Jamie Russell and to learn more from her, follow her Instagram, YouTube or check out her website.
Episode 79: Why You Need to Create a Vision Statement
The lyrics for Be Thou My Vision by Audrey Assad
Be Thou my Vision, O Lord of my heart
Naught be all else to me, save that Thou art
Thou my best Thought, by day or by night
Waking or sleeping, Thy presence my light
Be Thou my Wisdom, and Thou my true Word
I ever with Thee and Thou with me, Lord
Thou my great Father, I Thy true son
Thou in me dwelling, and I with Thee one
Riches I heed not, nor man's empty praise
Thou mine Inheritance, now and always
Thou and Thou only, first in my heart
High King of Heaven, my Treasure Thou art
High King of Heaven, my victory won
May I reach Heaven's joys, O bright Heav'n's Sun
Heart of my own heart, whate'er befall
Still be my Vision, O Ruler of all
What is it that's important about a Vision Statement for my business?
Lindsay Teague Moreno, business owner and author, says that a vision statement is "by contrast to a mission statement, is a big picture what the company will become in the future."
Talking about a mission and vision statement "these two things will serve asthe basis for everything you say and do and put out into the world."
If we don't know what our vision is and what we're creating and how that will be portrayed to the world, we're going to be floating around and not really having a direction.
If you don't have a vision statement, my encouragement is that you create one.
Your vision statement should be consistent with your values, your passions, your strengths and your spiritual gifts. Clear, easy to remember and in every day language.
Google's vision statement is to "provide access to the world's information in one click."
You might be a visionary, you might not. I think I am sort of a visionary, but I get really intimidated when I sit down to write out a vision statement. You can ask "where does God want me in the future?" "how is my business pointing to the cross?" "where does God want my business in the future?"
Because, as christian business owners, we want to be representing Jesus as his ambassadors. We think about the verse like Eph 2:10 says, "For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do."
The other cool things about creating a vision statement, we can point to Jesus. I've frequently said your business doesn't have to "look" Christian, it doesn't need to have Christian symbols on it, what it does need, is to be pointing to Jesus. It's about what our business looks like and what we do once we go out into the world.
I'm going to help you get super practical - I want you to use the next few minutes and download the worksheet to create your own vision statement. Dream about the direction that your business is going, what are the big dreams that God has placed on your heart?
Part of my vision is that I'm going to be speaking to thousands of women which is so scary! But I know that God's got this and he's put that vision on my heart.
I'd love for you to email me your vision statements so I can see what you've created. You can email me with those, questions or comments at firstname.lastname@example.org.
Download the worksheets here.
Episode 78: 5 Action Items for Big Growth with Stacy Tuschl
Stacy Tuschl is a Small Business Growth Coach, Best-Selling Author, and the creator of Foot Traffic Podcast & Community where she helps small business owners grow their local business Stacy started her first business at the age of 18 in her parents' backyard and turned that company into a seven-figure business she still runs today. She is a mom of 2 little girls and married to her husband Kent.
In this episode, Stacy talks about how her faith influences her company values and the way that she runs her businesses.
She's giving five actionable tips for growing your business from what she's learned as she's grown her dance studio, and her coaching and consulting businesses.
Stacy's five actionable tips are:
Build anticipation - something good is coming. Following the example of Amazon Prime Day and Nordstrom's Anniversary Sale and build that anticpation of the sale coming. We as small business owners don't follow the example of the big companies enough in this area. They have advertisements and buzz growing in advance. Sense of urgency - a reason to buy right now. Have a cut off time to have someone buy for a short amount of time. People have a short attention span. Use something like today only. People will not come back to the email or to watch something else. Scarcity - hurry before this runs out. You can do this with time or with the number of people who you will allow in at that price or offering. Give them a reason to buy right now so they don't forget about you. Giving customers royal treatment - reward current clients. So many people will do a sale for new clients. How can you give a promotion for current clients and new clients. Figure out how you can love on your current clients. It increases their lifetime value and then they will also tell their friends. Starting out with lower expectations and then exceed those expectations. Don't put everything out there at the beginning so you can keep wowing them. Name your promotion or event - give someone a name to share. It feels like it's another level or scale. If we want people to share, don't make them come up with something themselves, give them something to share. You can create a hashtag for this too. Make a typical, everyday name people can remember (simplicity is key). Look at the people who are crushing it and follow their example. Have them hear the name and want what that is. Don't lose people because they have no idea what it is you're talking about. Look at businesses outside of their industry. Another way to grow your business is to add a team member and outsource. Adding someone to your team - give people an opportunity for growth. The more you allow others to take things on, the more you'll love what you're doing. At minimum, everyone needs to have one person on their team.
If you don't have the money, you need to get smart from where the money will come, you might need to cut expenses, sell things around your house, or work extra. There's also a mindset of getting resourceful to either find extra money or extra time. Money mindset has been the place where Stacy's grown the most. Others are dreaming a lot bigger and when she's around people who want to uplevel and have upleveled, and where she wants to grow more.
Biblical abundance - God is not a God of lack or scarcity. He's a God of abundance.
There's room for everyone in an area. When you look at successful people, they don't have a lack mindset, they see the abundance.
Follow along with Stacy and learn more from her Foot Traffic Formula website or Instagram.
Episode 77: Back to School with Ease (Tips for Success)
Notes coming soon!
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A Must Listen!
This podcast is great! I leave feeling inspired and ready to conquer whatever it is that God is calling me to do at the time. I love Danielle's heart. You can tell that she really has the heart of a teacher and that she is very compassionate. I will continue to listen!
Love the content and production!
Doing a good job, please continue!
It was a pleasure to speak with you, Danielle. I think what you are doing makes a difference and I want to encourage you to keep doing what you do!