Creating a Crisp “Elevator Pitch”

How do you tell your “story” concisely, yet leave them wanting to know more? Sort of like reading a well written, enticing book jacket and wanting to read the first chapter. While the concept of the elevator pitch may sound a bit corporate, it is incredibly useful in everyday life. 

An elevator pitch is a short, clear introduction that explains who you are, what you do, and what you care about — in about 20–30 seconds. The name comes from the idea that if you stepped into an elevator with someone important and only had the length of the ride to introduce yourself, what would you say?

Here’s the thing — it’s not about sounding salesy or rehearsed. It’s really about clarity and authenticity.

A good elevator pitch helps someone quickly understand three things:

1.     Who you are, where you’re from (past)

2.     What you do or what you're interested in (present)

3.     What kind of opportunities or conversations you're looking for (future)

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