Gold Biz Podcast

Rachel Traxler
  • 5,0 (60)
  • EMPREENDEDORISMO
  • QUINZENAL

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward! Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you! @racheltraxler

  1. 2 DE SET.

    Network Your Way Into the Luxury Market with Alyssa Lizarraga

    Luxury clients don’t fall from the sky—they’re built through connection, consistency, and knowing how to show up in the right rooms. ✨ In today’s episode, I’m joined by the incredible Alyssa Lizarraga, a photographer who has mastered the art of networking and creating authentic connections that lead to high-end bookings. If you’ve ever wondered how to break into the luxury market, this conversation is packed with gold nuggets you can put into action right away. Here’s what we dive into: How Alyssa worked her way into the luxury space (and what photographers often overlook). The role networking plays in building real relationships with planners, vendors, and clients. What high-end planners and clients are actually looking for when hiring photographers. Tangible ways to show up and be remembered in luxury circles. Alyssa’s best tips for cultivating long-term, referral-driven connections. Whether you’re dreaming of booking $8k+ weddings or simply want to elevate the level of clients you attract, this episode will give you the roadmap!!

    29min

  2. 26 DE AGO.

    How I Sell Out My Mini Sessions Every Time

    In this episode, I’m sharing my exact strategy for consistently selling out my mini-sessions You’ll learn:✨ The marketing approach I take ✨ How I structure my offers to encourage quick bookings (and upsells!) ✨ The key mistakes that keep photographers from selling out ✨ Simple shifts that make your minis more profitable and less stressful And because mini sessions can get a little wild without clear boundaries, I’m also sharing my favorite tool that keeps it all smooth and professional - The Legal Paige’s Mini Session Contract. It covers everything from late clients, non-refundable fees, venue restrictions, no-shows, and even upselling extra images. Basically, it’s the secret to protecting your business while you focus on serving your clients. Whether you’re gearing up for fall family minis, holiday sessions, or spring blooms, this episode will give you the confidence and clarity to launch, fill, and protect your sessions with ease and confidence!! Mini-Session contract: https://thelegalpaige.com/?aff=447 code: RACHELTR10 Create predictable inquiries: https://racheltraxler.com/predictable-inquiries-freebie Photography Business Coaching: https://racheltraxler.com/passiontoprofit

    12min

  3. 19 DE AGO.

    The Future of Photography Workflows: Aftershoot’s Game-Changing Updates

    Photographers, get ready—this episode is a time-saver! ⏱️ I sat down with Justin, co-founder of Aftershoot, to talk about how this powerful AI tool is transforming the way photographers cull, edit, and deliver galleries. Whether you’re drowning in editing backlog, struggling to keep up with client turnaround times, or just craving a more efficient workflow, this episode is packed with insights. Here’s what we cover: The biggest workflow struggles photographers face (and how Aftershoot solves them). A breakdown of Aftershoot’s newest features (and how they can save you HOURS each week). Why AI isn’t replacing creativity—it’s helping photographers get back to what they love most. Real results from photographers who are streamlining their culling, editing, and retouching with Aftershoot. What’s coming next for Aftershoot and the future of AI in photography. If you’re ready to reclaim your time, focus more on shooting, and spend less time behind the computer, you won’t want to miss this one! 👉 Try Aftershoot with my affiliate link HERE https://aftershoot.com/retouching/?ref=racheltraxler (free through September!) 🎧 Tune in now and let’s make your workflow feel a whole lot lighter.

    25min

  4. 6 DE AGO.

    Top, Middle, Bottom: How to Market at Every Stage of the Funnel

    If you’ve ever felt like your marketing is all over the place or like you're showing up online but still not seeing results this episode is your golden road! In today’s short + powerful solo episode, Rachel breaks down exactly how to market your photography business using a funnel framework. From top of funnel visibility to bottom of funnel conversions, you'll learn how to structure your content, website, email strategy, and client journey to guide potential clients all the way from “just found you” to “can’t wait to work with you.” Whether you're stuck attracting price shoppers or you're ready to refine your systems to book high-end dream clients, this episode will help you finally connect the dots in your marketing strategy. 💡 What You’ll Learn in This Episode: What top, middle, and bottom of funnel actually mean for your business How to optimize your website and email sequences for each stage Why most photographers get stuck in the middle and how to fix it The biggest mistakes photographers make when trying to book clients online Real examples of funnel-friendly marketing that doesn’t rely on just posting more Resources: 🌞Create predictable inquiries for your Photography Business: https://racheltraxler.com/predictable-inquiries-freebie 🧡APPLY for Passion To Profit! -⁠⁠⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠ 📸 2 months FREE of PASS+ for your online digital gallery and⁠⁠⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠⁠⁠ 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:⁠⁠⁠⁠https://racheltraxler.com/secret-podcast⁠⁠⁠⁠ 🌞Learn 10 FREE LEAD GENERATION strategies ⁠⁠⁠⁠https://racheltraxler.com/lead-generation-freebie⁠⁠⁠⁠ 🎉 Cull + edit our photos in @AFTERSHOOT get 20% off the new upgraded version here -⁠⁠⁠⁠https://aftershoot.com/edits/?ref=racheltraxler⁠⁠⁠⁠ 📃 $10 off all Legal contracts and clauses with The Legal Paige -⁠⁠⁠⁠https://thelegalpaige.com/?aff=447⁠⁠⁠⁠ CODE: RACHELTLP10 ⭐️ Keyword Automation for Lead Generation with Manychats -⁠⁠⁠⁠https://manychat.partnerlinks.io/5yy0xp72qjxe⁠⁠⁠⁠ 👏 1 MONTH FREE of Reel Templates -⁠⁠⁠⁠https://socoialtemplates.peachs.co/a/rachel-traxler⁠⁠⁠⁠ Follow Rach on Instagram @racheltraxler ⭐️⭐️⭐️⭐️⭐️LEAVE A 5-STAR REVIEW!!⭐️⭐️⭐️⭐️⭐️

    20min

  5. 22 DE JUL.

    My Redirect Workflow™ Process and How it Increases Conversion

    Ever wonder what happens after a lead fills out your inquiry form? Spoiler: if you’re not sending them to a Redirect Workflow™ (my signature process), you’re missing out on bookings!! In this episode, I’m breaking down my exact Redirect Workflow™ the exact one I use and teach my students to effortlessly guide potential clients from inquiry to booked. You’ll learn:✨ Why your post-inquiry experience is just as important as your marketing✨ The 3 must-have elements of a high-converting redirect page✨ How to set it up so it nurtures, educates, and builds trust on autopilot✨ And why this small shift could be the biggest game-changer for your conversion rates If you’ve been feeling like inquiries ghost you or don’t know what to do next, THIS is your episode. Pull up your notes app because you’re about to turn your inquiry process into a conversion machine 🫶 Grab my exact Redirect Showit Template HERE 🌞 Showit website templates HERE 🧡 APPLY for Business Coaching with me HERE 🎉 AFTERSHOOT Retouching FREE through September https://aftershoot.com/retouching/?ref=racheltraxler 💙 1 MONTH FREE of Showit website host HERE Follow @racheltraxler on IG

    19min

  6. 17 DE JUL.

    $1,000 to Build a High-Converting Photography Business

    What would I do if I only had $1,000 to start or completely rebuild my photography business. In this episode, I break down exactly where I’d spend every dollar to create a high-converting, sales-driven photography brand that books clients and grows fast! Whether you’re just starting out or looking to reset your strategy, I’m sharing the tools, investments, and mindset shifts that will give you the biggest ROI (without wasting time or money on fluff). If you’re ready to stop guessing and start building a business that actually books, this episode is your blueprint. 📸 What You’ll Learn in This Episode: ✔️ The 4 essential areas I’d invest in first with $1,000 ✔️ The FREE strategies I’d use to get traction fast ✔️ My step-by-step breakdown of where every dollar goes ✔️ How to avoid common beginner mistakes and money drains ✔️ The key to building a business that converts inquiries into paying clients 💡 Whether you’re starting fresh or want a strategic reset, you’ll leave this episode knowing how to confidently use $1,000 to grow a thriving photography business. 🧡 Links + Resources Mentioned in This Episode: 👉 Apply for Rachel’s Photography Business Coaching – ⁠https://racheltraxler.com/passiontoprofit⁠ 🎉 ⁠⁠ 📸 2 Months FREE of PASS+ for online galleries – ⁠https://racheltraxler.passgallery.com/referral⁠ ⁠⁠ ✨ KIT Email Service Provider ⁠https://partners.kit.com/zktpqid4xbzc⁠ 🍯Honeybook ⁠⁠https://share.honeybook.com/racheltraxler 💻 Showit Website host ⁠https://showit.com/r/rachel1⁠ 🧡Manychat for Keyword Automation Lead generation ⁠https://manychat.partnerlinks.io/5yy0xp72qjxe

    23min

  7. 8 DE JUL.

    Adding Video to your Photography Business with Shayna Lloyd

    Hello sunshines! ✨ Today’s episode is one you’re going to want to take notes on because we’re talking all about adding video to your photography business. 📸🎥 Whether you’ve been thinking about offering video for your couples, or you’re just curious how photographers are pulling off both without burning out, this one’s for you. I’m joined by Shayna Lloyd, who’s sharing her experience of seamlessly blending photography and video services, what’s actually involved in making it work, and how it’s transformed her business. Trust me..you’re going to walk away wanting to dip your toes into the video world! 🧡APPLY for Business Coaching with me! ⁠⁠⁠⁠⁠⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠⁠⁠⁠ 🌞Create predictable inquiries for your Photography Business: https://racheltraxler.com/predictable-inquiries-freebie 📸 2 months FREE of PASS+ for your online digital gallery and ⁠⁠⁠⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠⁠⁠⁠ 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:⁠⁠⁠⁠⁠⁠https://racheltraxler.com/secret-podcast⁠⁠⁠⁠⁠⁠ 🌞Learn 10 FREE LEAD GENERATION strategies ⁠⁠⁠⁠⁠⁠https://racheltraxler.com/lead-generation-freebie⁠⁠⁠⁠⁠⁠ 🎉 Cull + edit our photos in @AFTERSHOOT get 20% off the new upgraded version here -⁠⁠⁠⁠⁠⁠https://aftershoot.com/edits/?ref=racheltraxler⁠⁠⁠⁠⁠⁠ 📃 $10 off all Legal contracts and clauses with The Legal Paige -⁠⁠⁠⁠⁠⁠https://thelegalpaige.com/?aff=447⁠⁠⁠⁠⁠⁠ CODE: RACHELTLP10 ⭐️ Keyword Automation for Lead Generation with Manychats -⁠⁠⁠⁠⁠⁠https://manychat.partnerlinks.io/5yy0xp72qjxe⁠⁠⁠⁠⁠⁠ 👏 1 MONTH FREE of Reel Templates -⁠⁠⁠⁠⁠⁠https://socoialtemplates.peachs.co/a/rachel-traxler⁠⁠⁠⁠⁠⁠ ⁠IG - https://instagram.com/racheltraxler⁠ ⭐️⭐️⭐️⭐️⭐️LEAVE A 5-STAR REVIEW!!⭐️⭐️⭐️⭐️⭐️

    31min

  8. 1 DE JUL.

    My Client Files: Booking Breakdowns of a YES and a NO

    Ever wonder what actually makes a client book or walk away?In this episode of That Photography Girl , I’m pulling back the curtain on two real client scenarios: one that booked and one that didn’t. We’re breaking down exactly what happened inside the inquiry, the communication, the red flags, the green lights, and what ultimately led to a conversion or a pass. Whether you're struggling with ghosting, trying to improve your booking rate, or just curious about what makes clients click, this episode is packed with raw insights and real takeaways that will shift the way you approach your next inquiry. If you’ve ever thought “Why didn’t they book?” this one’s for you. 🧡 Let’s dive into the files and decode the YES and the NO ____________________ 🧡APPLY for Business Coaching with me! ⁠⁠⁠⁠⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠⁠⁠ 🌞Create predictable inquiries for your Photography Business: https://racheltraxler.com/predictable-inquiries-freebie 📸 2 months FREE of PASS+ for your online digital gallery and ⁠⁠⁠⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠⁠⁠⁠ 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:⁠⁠⁠⁠⁠https://racheltraxler.com/secret-podcast⁠⁠⁠⁠⁠ 🌞Learn 10 FREE LEAD GENERATION strategies ⁠⁠⁠⁠⁠https://racheltraxler.com/lead-generation-freebie⁠⁠⁠⁠⁠ 🎉 Cull + edit our photos in @AFTERSHOOT get 20% off the new upgraded version here -⁠⁠⁠⁠⁠https://aftershoot.com/edits/?ref=racheltraxler⁠⁠⁠⁠⁠ 🧡 PASS+ Platinum program - code: RACHELTRAXLER ⁠⁠⁠⁠⁠https://success.passgallery.com/platinum-referral⁠⁠⁠⁠⁠ 📃 $10 off all Legal contracts and clauses with The Legal Paige -⁠⁠⁠⁠⁠https://thelegalpaige.com/?aff=447⁠⁠⁠⁠⁠ CODE: RACHELTLP10 ⭐️ Keyword Automation for Lead Generation with Manychats -⁠⁠⁠⁠⁠https://manychat.partnerlinks.io/5yy0xp72qjxe⁠⁠⁠⁠⁠ 👏 1 MONTH FREE of Reel Templates -⁠⁠⁠⁠⁠https://socoialtemplates.peachs.co/a/rachel-traxler⁠⁠⁠⁠⁠ IG - https://instagram.com/racheltraxler ⭐️⭐️⭐️⭐️⭐️LEAVE A 5-STAR REVIEW!!⭐️⭐️⭐️⭐️⭐️

    21min
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Sobre

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward! Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you! @racheltraxler

Informações

  • Criado por
    Rachel Traxler
  • Anos de atividade
    2021 - 2025
  • Episódios
    162
  • Classificação
    Explícito
  • Copyright
    © Rachel Traxler
  • Site do podcast
    Gold Biz Podcast

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