Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.
Information
- Show
- FrequencyUpdated Daily
- PublishedNovember 14, 2022 at 6:51 PM UTC
- Length39 min
- Season6
- Episode9
- RatingClean