B2B Inspired

BlueOcean | The B2B Agency
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B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

  1. Effective Tips On Being A Better Leader with Hayley Nelson

    28 DE AGO.

    Effective Tips On Being A Better Leader with Hayley Nelson

    Let us know your thoughts. Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the link between leadership, culture, and influence. Hayley reflects on how leadership is earned through consistent actions—not job titles—and why listening is a critical leadership skill. She shares how working with a leadership coach helped her embrace her style and gain confidence in her voice. From building culture intentionally to modelling values under pressure, Hayley offers grounded insights for leaders at every level. We also discuss how credibility is built over time, the importance of psychological safety, and how to lead with authenticity in everyday moments. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    37min
  2. Creating Authentic Company Values with Clare Swallow

    11 DE AGO.

    Creating Authentic Company Values with Clare Swallow

    Let us know your thoughts. Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance. Clare shares how she helps ambitious companies surface authentic values, embed them in everyday decision-making, and connect them to purpose and vision. She explains why values should be lived, not laminated, and how to spot when they’re out of sync. From tackling team scepticism to using storytelling as a tool for alignment, Clare offers practical ideas leaders can use to create a shared understanding across the organisation. We also explore the role of leadership behaviours in shaping culture and building trust. Whether you’re leading a small team or an entire company, this episode will help you put values into action and align your people behind a common direction. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    35min
  3. Building Business With Purpose with David & Julie Hayes

    21 DE JUL.

    Building Business With Purpose with David & Julie Hayes

    Let us know your thoughts. From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, founders David and Julie Hayes share their journey of building BeeNZ from the ground up. They talk about taking big risks, learning the export game, and balancing the pressures of running a business together. From navigating compliance and logistics to crafting a brand story that resonates internationally, their experience is packed with lessons for business owners ready to grow. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    46min
  4. Partnering For Export Success with Phillipa Cameron

    2 DE JUL.

    Partnering For Export Success with Phillipa Cameron

    Let us know your thoughts. Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what it really takes to grow your business beyond New Zealand. Phillipa shares how NZTE works in partnership with Kiwi exporters to reduce risk, build capability, and unlock international opportunities. From deep market insights to on-the-ground support in over 40 countries, NZTE helps businesses tackle the complexity of export growth with the right tools, advice, and people. We explore the importance of preparation, knowing your customer, and building a value proposition that works across markets. Whether you’re taking your first steps offshore or expanding into new territories, this episode offers practical guidance on how partnering with NZTE can set you up for global success. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    47min
  5. From Garage to Global: The Shot Darts Story

    4 DE JUN.

    From Garage to Global: The Shot Darts Story

    Let us know your thoughts. What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Shot Darts, shares the pivotal moments behind their global rise. From a bold rebrand sparked by a legal battle with Puma AG to building a brand grounded in authentic storytelling and Kiwi grit, Peter reveals what it means to scale with purpose. Hear how persistence—like calling on one customer for seven years—paid off, and how embracing their heritage shaped products that resonate worldwide. Peter also shares how community leagues and cultural design turned darts into a global lifestyle. For business owners exploring international growth, brand strategy, or succession, this episode is packed with insights grounded in real B2B experience. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    1h4min
  6. A Founder's Journey with Hadleigh Ford

    11 DE MAI.

    A Founder's Journey with Hadleigh Ford

    Let us know your thoughts. Going from superyachts to SaaS isn’t your typical founder story—but that’s exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined by Hadleigh Ford, founder of SwipedOn, to explore the unexpected journey behind one of New Zealand’s B2B tech success stories. Hadleigh shares how a frustrating detail on a $100M yacht sparked the idea for SwipedOn, and how he built the product from scratch with no technical background. He unpacks the lessons learned through early failures, global growth, and two major acquisitions—while staying grounded in culture and customer simplicity. Whether you’re starting out or scaling up, this episode is full of honest insights on product-market fit, resilience, and thinking bigger than your starting niche. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    40min
  7. FMCG Strategy That Sells with Jayden Kilpatrick

    28 DE ABR.

    FMCG Strategy That Sells with Jayden Kilpatrick

    Let us know your thoughts. Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains why many emerging brands struggle to scale: they focus on surface-level tactics instead of building a strategic foundation that aligns pricing, positioning, and consumer conversion. Jayden unpacks what B2B buyers in retail really care about, how shelf space is earned (and lost), and why data-driven decision-making is essential at every stage of growth. Whether you're launching a new product or refreshing an existing brand, this episode offers a clear and actionable framework for turning your value proposition into retail performance. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    31min
  8. Why A Plan Is Not A Strategy with PJ Morris

    11 DE ABR.

    Why A Plan Is Not A Strategy with PJ Morris

    Let us know your thoughts. This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business challenges with clarity and cohesion. Throughout the conversation, PJ outlines the mindset and skills marketers need to earn a seat at the strategic table. From aligning with finance and operations to simplifying strategic thinking, the episode offers a practical look at how marketing can deliver more value across the business. It's a must-listen for leaders who want their marketing function to move beyond communication and start driving real organisational growth. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    45min
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Sobre

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

Informações

  • Criado por
    BlueOcean | The B2B Agency
  • Anos de atividade
    2023 - 2025
  • Episódios
    41
  • Classificação
    Livre
  • Copyright
    © 2025 B2B Inspired
  • Site do podcast
    B2B Inspired