Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols
  • 4.8 (13)
  • MARKETING
  • CADA DOS SEMANAS

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

  1. Your New Creative Coworker: Amazon’s Agentic Creative Studio

    HACE 1 DÍA

    Your New Creative Coworker: Amazon’s Agentic Creative Studio

    This isn’t just another AI launch. Destaney and David Meers break down Creative Studio’s new agentic experience, a major step toward fully intelligent creative production. From generating entire storyboards from a single ASIN to instantly remixing your content by audience or season, they explore how advertisers can move from idea to asset to iteration in record time. Think of it as your new creative coworker, faster, smarter, and ready to ship professional-grade videos at scale. Connect with David on Linkedin: linkedin.com/in/meersd Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon Check out Creative Studio: https://aistudio.amazon.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 min
  2. How Chubbies Broke the ROAS Addiction

    HACE 3 DÍAS

    How Chubbies Broke the ROAS Addiction

    What do you do when your ROAS starts looking great, but your growth stalls? Preston Rutherford, co-founder of Chubbies and founder of Marathon, joins Destaney to talk about one of the biggest challenges performance marketers face: knowing when it’s time to shift from pure demand capture to true demand creation. In this episode, Preston shares the real story behind how Chubbies scaled, where ROAS started to break down, and why building a brand that people remember is more important than ever, especially in a world where AI, Amazon, and TikTok are changing how people discover and decide. We cover: Why ROAS became a crutch (and how to break the addiction)How to think like a CFO without losing creative soulBrand search volume, incrementality, and blended CACThe role of shortcuts in AI-driven discoveryWhy great creative wins in a commoditized worldPreston’s playbook for brands ready to scale sustainably Learn more about: Chubbies - https://www.chubbiesshorts.com Marathon Data - https://www.marathondataco.com/ BTR Media - www.btrmedia.com Connect with Preston - https://www.linkedin.com/in/prestonr/ Connect with Destaney - https://www.linkedin.com/in/destaney-wishon/ Listen to all episodes: btrmedia.com/resources/podcast See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    28 min
  3. What’s Working (and Why) for Lacoste on Amazon

    25 SEP

    What’s Working (and Why) for Lacoste on Amazon

    Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it. In this episode: How we prioritized 13,000 ASINs with limited budgetThe role Sponsored Brand video and product collections play in apparelWhy branded spend went down but branded search went upHow seasonal campaigns (like Father’s Day) were built and scaledConquesting strategies using competitor search termsWhen we lean on creative assets vs Amazon’s AI toolsWhat brand metrics + Nexus helped us uncover Connect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220 Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 min
  4. Inside Amazon’s New Creative Studio

    17 SEP

    Inside Amazon’s New Creative Studio

    Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. Destaney, Joe, and Jennyfer break down how the new features work, what this means for brands of every size, and why relevance and speed to market are becoming the biggest competitive advantages on Amazon. Learn more about Creative Studio: https://aistudio.amazon.com/ Connect with Joe on Linkedin: https://www.linkedin.com/in/joeshelerud/ Connect with Jennyfer on Linkedin: linkedin.com/in/jennyfergoune Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    21 min
  5. Connecting the Funnel with AMC

    11 SEP

    Connecting the Funnel with AMC

    Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards. In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed. Key Topics Covered: How Amazon is democratizing insights and creative tools for both small and enterprise brandsThe real value of AMC and not just for data, but for actionPath to purchase, time to conversion, and ad type overlap to guide your decisionsBuilding audience-first strategies with AMC Audiences, even within Sponsored AdsThe risk of viewing ad types in silos (and how to connect the funnel)A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queriesFrameworks for helping brands prioritize what to do next, not just chase new featuresDestaney and Joe’s complementary POVs: analytics vs actionability, data vs gut Connect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220 Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 min
  6. How to Uncover the Real Gaps in Your Retail Media Strategy

    4 SEP

    How to Uncover the Real Gaps in Your Retail Media Strategy

    Growth isn’t one-size-fits-all. Destaney and Jess Jackson, BTR’s Head of Growth, unpack what they’re seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus on ROAS over revenue. They share the exact shifts that turn stagnant brands into category leaders, why AMC and DSP matter now more than ever, and how a customized, full-funnel approach is the only path to real, sustainable growth. Connect with Jess on Linkedin linkedin.com/in/jess-jackson-9a8370119 Connect with Destaney on Linkedin linkedin.com/in/destaney-wishon Learn more about BTR Media www.btrmedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    24 min
  7. How Liquid Death Built Demand Everywhere

    19 AGO

    How Liquid Death Built Demand Everywhere

    What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon? In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here. They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today’s influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment). Connect with Natalie https://www.linkedin.com/in/nataliekcotter/ Connect with Destaney https://www.linkedin.com/in/destaney-wishon/ Learn more about BTR Media www.btrmedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    28 min
  8. Creating Demand with Amazon DSP

    7 AGO

    Creating Demand with Amazon DSP

    Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it. What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what’s working, what’s not, and how to avoid the trap of chasing perfect ROAS without moving real revenue. They Cover: Why prospecting matters way more than most brands thinkThe common DSP mistake that kills growthHow BTR makes AMC audiences actually scalableWhat retail expansion looks like (and why clients trust BTR to lead it) Connect with Alyssa https://www.linkedin.com/in/alyssa-guzman-280629161/ Connect with Destaney https://www.linkedin.com/in/destaney-wishon/ Learn more about BTR Media www.btrmedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 min
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Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

Información

  • Creador
    Destaney Wishon and Justin Nuckols
  • Años de actividad
    2022 - 2025
  • Episodios
    96
  • Clasificación
    Apto
  • Copyright
    © Destaney Wishon and Justin Nuckols
  • Mostrar sitio web
    Better Advertising with BTR Media

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