Creating Powerful Impact

Shay Wheat
  • 5.0 (21)
  • MARKETING
  • UPDATED WEEKLY
Creating Powerful Impact

On the Creating Powerful Impact podcast, your host, Shay Wheat, Certified Event Producer™, Founder & CEO of Grace and Ease Productions, Inc. talks with coaches, experts, and thought leaders that are creating a wave of change with the work they do in the world. She believes that everyone has a unique message that can positively impact the world and we deserve to hear their stories. You’ll be hearing real stories from real people when we go behind the curtain to ask the questions that you really want to hear answered. Those "before the breakthrough moments" and lessons learned along the way. Shay sees real transformation in the audiences touched by the production and business growth of her private clients' In-Person and Live-Virtual events, like Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. She knows it is the behind the curtain, "before the breakthrough moments" where the wave of change really begins. Shay creates impact by supporting overwhelmed experts to scale their business, and leverage their time by creating powerful and profitable events.

  1. My Go-To Strategies to Fill the Room Without Burning Out

    3D AGO

    My Go-To Strategies to Fill the Room Without Burning Out

    Struggling to fill your event without draining your time, energy, or ad budget? In this episode, I’m sharing the exact 7 event marketing strategies we use to consistently sell out client events—without relying on hype, massive teams, or last-minute scrambles. Whether you're planning your first enrollment event or you're a seasoned speaker looking to scale attendance, this episode is your blueprint to attracting aligned attendees and driving real conversions. You'll learn how to: Use paid ads and organic content the right wayWrite emails that drive action (not unsubscribes)Leverage testimonials and recap videos to create FOMOTap into affiliate marketing for exponential reachTurn virtual events into in-person ticket sales 🛠️ Grab your free Initial Event Planning Playbook at EventFreeGift.com — your step-by-step guide to creating a powerful, profitable event. If this episode helped you, subscribe and leave a review. It helps more mission-driven experts like you create events that scale your business and your impact.

    27 min
  2. How to Build Authority and Monetize Your Expertise Without Burnout

    JUN 3

    How to Build Authority and Monetize Your Expertise Without Burnout

    Tired of feeling invisible, no matter how good you are? Authority isn’t given — it’s built. In this episode, Shay Wheat is joined by Christine Blosdale, Expert Authority Coach™, who shares how to build credibility, monetize your expertise, and scale without hustle or burnout. You’ll learn: How to overcome impostor syndrome and claim your spaceWhy podcasting is the new business stageHow collaboration accelerates impactWhat’s keeping you invisible — and how to fix it Christine Blosdale is the Expert Authority Coach™ and an award-winning media strategist who helps entrepreneurs amplify their voice, build authority, and monetize their expertise — without burnout. 🎁 Free Gifts from Christine: Expert Authority Quiz Social Media and Branding Survival Guide PDF Subscribe, leave a review, and share this episode with a friend who’s ready to step into their authority.

    34 min
  3. You Don’t Have a Marketing Problem. You Have a Strategy Mismatch.

    MAY 27

    You Don’t Have a Marketing Problem. You Have a Strategy Mismatch.

    What if your offer isn’t broken—your strategy is? In this 16-minute episode, Shay Wheat unpacks the real reason one seasoned sales expert spent $30K on ads, ran four virtual events… and still walked away with zero sales. (Spoiler: It wasn’t because she couldn’t sell.) If you've ever launched something with high hopes only to hear crickets, this is your wake-up call. Shay walks you through the exact shifts they made to stop the burnout cycle, rebuild her offer from the inside out, and create a lean, aligned business ecosystem that actually converts—without a single new ad. You’ll learn: Why most “marketing problems” are actually offer misalignmentThe silent killer behind launch fatigue and zero resultsWhat to build instead of a 3-day Zoom event when you need sales nowHow to serve warm leads without burning out or chasing trends If you're a coach, consultant, or expert entrepreneur with a high-ticket offer that should be selling, this episode is for you. Download the free Decision Threshold Blueprint 👉 https://graceandeaseproductions.com/threshold Connect with Shay Wheat: GraceandEaseProductions.com Don't forget to subscribe now to never miss an episode

    17 min
  4. From Vision to Million Dollar Events: Using AI to Amplify Your Legacy

    MAY 20

    From Vision to Million Dollar Events: Using AI to Amplify Your Legacy

    Can one event change everything? Brody Lee thinks so—and he’s built Million Dollar Events to prove it. In this high-impact conversation, Shay Wheat and Brody Lee dive into how to scale your business through transformational events powered by intentional design, AI-enhanced strategy, and real-time attendee curation. From using voice agents and RFID chips to segment your audience live… to crafting pitches that convert with heart—this episode will change how you think about the room you’re standing in. If you're ready to amplify your income, influence, and legacy—without compromising your integrity—this is a must-listen. Together, Shay and Brody explore how to: Use real-time attendee data to segment your room and tailor your pitchAmplify both income and impact with Brody’s AI-Powered Selling SystemShift from "presenting" to facilitating transformation in your eventsCurate every touchpoint—from check-in to party—to engineer emotional buy-inEmbed legacy and philanthropy into your business model without losing profit Brody also shares the story behind his transformation, how one live event reshaped his life forever, and why events remain the most powerful tool for influence and income in today’s business landscape. If you’re ready to stop doing “one more launch” and start designing experiences that create lasting change, this episode is for you. 🎁 FREE RESOURCES FROM BRODY: • AI-Powered Selling System Training • Million Dollar Events Book • Behind-the-Scenes Preview of the Impact Event 🎧 Subscribe, share, and leave a review if this conversation inspired you.

    53 min
  5. The Trust Trinity: Influence Through Integrity

    MAY 13

    The Trust Trinity: Influence Through Integrity

    What if trust—not strategy—is the real reason someone says yes to your offer? In this episode, Shay Wheat sits down with Eli Wilde, creator of the Trust Trinity™ and former top trainer for Tony Robbins, to break down the deeper forces behind enrollment: trust, identity, and integrity. You’ll learn: Why your audience must trust you, themselves, and the offerHow to lead from embodied alignment instead of pressureThe biggest mistake heart-centered entrepreneurs make when selling Whether you're on stage, hosting events, or just trying to connect more deeply with your audience—this episode shows you how influence really works. 🎁 Grab Eli’s best enrollment tools at wildeinfluence.com Free Resource from Shay! https://graceandeaseproductions.com/threshold/ Eli Wilde is the creator of the Trust Trinity™ and a master of identity-based influence. As Tony Robbins' former top trainer, Eli has delivered over 3,000 presentations and now helps coaches, speakers, and purpose-driven entrepreneurs ethically increase conversions through embodied leadership and enrollment strategy. 👍 Like this video? Subscribe + hit the bell so you never miss an episode of Creating Powerful Impact!

    47 min
  6. Engaged… But Not Enrolled? Here’s the Real Reason Your Events Aren’t Converting

    MAY 6

    Engaged… But Not Enrolled? Here’s the Real Reason Your Events Aren’t Converting

    You gave them everything — powerful content, life-changing insights, even standing ovations. So why aren't they enrolling? In this solo episode, Certified Event Producer™ Shay Wheat breaks down one of the most frustrating truths in the coaching and consulting world: inspiration doesn’t equal conversion. Even when attendees love your event, that doesn’t mean they’ll say yes to your offer — unless your event is designed to help them cross the Decision Threshold™. Inside this episode, Shay introduces the DECIDE Method, a powerful framework that realigns your event experience with how people naturally make transformational decisions. You’ll hear real client stories — including how global speaker Lisa went from glowing testimonials and low sales to 104% revenue growth using these exact strategies. Plus, how Sarah’s Ireland-based event transformed when she stopped focusing on “how” and led with a crystal-clear “where.” Whether you're hosting conversion events, live launches, or retreats, this episode will shift how you think about engagement, psychology, and the actual path to committed clients. What You’ll Learn in This Episode: Why engagement isn’t enough to drive conversionsThe 3 conversion illusions keeping your attendees from buyingHow Lisa and Sarah redesigned their events — and what happened nextThe full DECIDE Method for building threshold-aligned experiencesThe key to creating identity-aligned offers that feel natural to enroll inWhy simplification and emotional sequencing beat “overdelivering” every time 🔗 Resources Mentioned: Download the Decision Threshold Blueprint: graceandeaseproductions.com/thresholdApply for a strategy call: eventsarepowerful.com If you’re ready to transform your events into scalable, soul-aligned sales experiences — without manipulation or pressure — this episode is your blueprint.

    42 min
  7. Stop Chasing Leads: Grow with Client Experience

    APR 29

    Stop Chasing Leads: Grow with Client Experience

    Tired of constantly chasing leads to grow your business? Discover how to scale sustainably by transforming your client experience into a powerful engine for retention, loyalty, and long-term growth. In this episode of Creating Powerful Impact, I’m joined by Michael Graham Walker—Strategic Advisor to elite entrepreneurs and bestselling author of The Exceptional Experience. Mike reveals how to design loyalty systems that not only keep clients engaged but turn them into your best marketers. We dive into: Why clients stay for vision, not just resultsHow to eliminate buyer’s remorse with simple touchpointsUsing events to anchor retention and advocacyThe overlooked connection between client services and sales growth If you're ready to stop competing on price and start building a business clients never want to leave, this is a must-listen. — About Michael Graham Walker: Strategic Advisor, speaker, and author helping entrepreneurs turn big ideas into operational success through systems thinking and client experience architecture. 📚 Find Mike’s books on Amazon: The Exceptional Experience & The Systems-Thinking Visionary 📩 Contact: Info@MikeGWalker.com | @MichaelGrahamWalker — If you enjoyed this episode, be sure to follow, leave a review, and share it with a fellow entrepreneur ready to grow with ease.

    38 min
  8. The Psychology of Premium: How Pricing Shapes the Clients You Attract

    APR 22

    The Psychology of Premium: How Pricing Shapes the Clients You Attract

    How premium pricing attracts better clients, bigger results, and more peace. Are you undercharging for your transformational work — and wondering why it’s not converting? In this solo episode, Certified Event Producer™ Shay Wheat unpacks what she calls The Premium Paradox — the surprising reason your “affordable” offer might be costing you the very clients you want most. Inside this episode: Why low prices repel high-value clientsHow bargain pricing leads to burnout and bad reviewsShay’s 5-part Price Psychology Matrix™ to confidently raise your ratesReal case studies from clients like Dr. T, Lisa Nichols, and MattA bonus mindset shift that changes how you sell for good 🎁 Download the Premium Positioning Playbook for free: www.graceandeaseproductions.com/premium 📞 Book a strategy call: eventsarepowerful.com 🔑 Key Moments:04:55 – The $50 Rolex Test — Why underpricing signals low value to high-end clients06:10 – The Premium Paradox — How lower-paying clients actually cost you more08:00 – What Premium Clients Really Buy — (Hint: It’s not your price tag)14:05 – The PRICE Psychology Matrix™ — Shay’s 5-part framework for charging with confidence About Shay Wheat: Shay is the founder and CEO of Grace & Ease Productions, Inc., a company that helps high-level coaches, consultants, and expert entrepreneurs design profitable live and virtual events that scale their business without the burnout. She’s the go-to event strategist behind multimillion-dollar launches for thought leaders like Lisa Nichols and top-tier consultants across industries.

    37 min
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5
out of 5
21 Ratings

About

On the Creating Powerful Impact podcast, your host, Shay Wheat, Certified Event Producer™, Founder & CEO of Grace and Ease Productions, Inc. talks with coaches, experts, and thought leaders that are creating a wave of change with the work they do in the world. She believes that everyone has a unique message that can positively impact the world and we deserve to hear their stories. You’ll be hearing real stories from real people when we go behind the curtain to ask the questions that you really want to hear answered. Those "before the breakthrough moments" and lessons learned along the way. Shay sees real transformation in the audiences touched by the production and business growth of her private clients' In-Person and Live-Virtual events, like Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. She knows it is the behind the curtain, "before the breakthrough moments" where the wave of change really begins. Shay creates impact by supporting overwhelmed experts to scale their business, and leverage their time by creating powerful and profitable events.

Information

  • Creator
    Shay Wheat
  • Years Active
    2022 - 2025
  • Episodes
    167
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Shay Wheat
  • Show Website
    Creating Powerful Impact

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