Creating Space in a Crowded Market: Prerna Sharma on Building a Bold New Beauty Category

This week on Glow Up, Gyrl, Kyra welcomes Prerna Sharma, founder of STEP ZERO, a beauty tools brand redefining no-makeup beauty. With a background in consulting and marketing, Prerna is passionate about blending product quality, clear messaging, and powerful storytelling to build brands that stand out.

In this episode, Prerna shares:

• Why clear messaging is the key to brand growth
• How storytelling helps entrepreneurs connect with their audience
• Practical steps for refining your brand message
• What it takes to stand out in a crowded, competitive industry
• The journey of launching STEP ZERO and what’s next for her brand

✨ Connect with Prerna

Website: www.shop-stepzero.com

Instagram: @shopstepzero

LinkedIn: Prerna Sharma

If you are looking for clarity, inspiration, and tools to make your business shine, this conversation is for you.

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