Creating Stability in a Fast-Paced Industry: Lessons from a 17-Year-Old Agency

In this episode of Marketing Movers, we sit down with Lindsay Maddox, CEO of Digital Third Coast, a digital marketing agency that's been delivering results for 17 years. She shares her journey from sales to CEO, highlighting her theater background and how it shaped her approach to client relationships and leadership.

She also dives into the strategies behind building a stable agency, the importance of client fit, and the evolving landscape of SEO and digital marketing.

00:00 - Introduction to Lindsay Maddox and Digital Third Coast

02:24 - Importance of Long-Term Client Relationships

03:32 - Leveraging Theater Skills in Sales

07:09 - Diving Into Clients’ True Needs and Goals

08:23 - Proving Value Without Guarantees

13:27 - Finding the Right Clients and Establishing Fit

20:07 - Digital Third Coast's Marketing Strategies

24:03 - Balancing Short-Term and Long-Term Growth

26:27 - Networking and Building Genuine Relationships

29:00 - Annual SWOT Analysis: Enhancing Team Collaboration

32:57 - Using Automation for Efficiency in Marketing

37:07 - Navigating Industry Changes and Emphasizing Human Connection

42:38 - Improving Reporting: Tracking Specific Tactics

44:54 - Top Resources and Influencers in Marketing

🔗 Connect with Lyndsey Maddox:

Lyndsey Maddox's Linkedin: https://www.linkedin.com/in/lyndseykramer/

Digital Third Coast website: https://www.digitalthirdcoast.com/