Creating Suade Motion

Matthew Terry
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  • Marketing

This is my very interesting podcast about demystifying lead generation and outbound sales. What is actually working in this field? Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. 1d ago

    Meet Jard.

    What if AI could help your sales team become better closers without replacing the human element of selling? In this episode, Matthew Terry sits down with Jared Emin, founder of Primal Sales AI, to discuss the future of sales, the role of AI in sales management, and why building genuine human connections is still at the heart of closing deals. Jared shares the entrepreneurial journey behind Primal Sales AI, including the nine months he spent building the platform, and explains how it uses CRM data, call transcripts, and AI coaching to identify what actually drives sales performance. We get into some interesting ideas around sales psychology, including why focusing on positive future outcomes can be more effective than activating customer pain points, how AI can help managers identify winning behaviors, and why human accountability still matters. In this episode, we discuss: Jared's entrepreneurial journey and the creation of Primal Sales AIHow AI can analyze sales calls and CRM data to identify winning behaviorsBuilding a repeatable sales process across an entire teamWhy sales is fundamentally about emotion, trust, and human connectionThe psychology behind the Primal Sales MethodologyAI sales coaching vs. traditional sales managementHow sales teams can spend more time selling and less time on administrationWhy founders need a different approach to selling than building productsThe future of AI-powered sales organizationsExplore Primal Sales AI: https://primalsales.ai Hosted by Matthew Terry | Suade Motion #Sales #ArtificialIntelligence #AISales #SalesLeadership #SalesCoaching #PrimalSalesAI #SuadeMotion Hosted on Acast. See acast.com/privacy for more information.

    Meet Jard.

  2. Oct 8

    Meet Nick.

    An innovative GTM Engineer. Listen for unique insights around event and community based lead generation. You'll love this one Hosted on Acast. See acast.com/privacy for more information.

    Meet Nick.

  3. Sep 28

    Meet Yohan

    Meet Yohan. A GTM Engineer who wires together GTM technologies for the good of business growth. We had a great conversation about sales the future of AI in sales. Hosted on Acast. See acast.com/privacy for more information.

    Meet Yohan

  4. Sep 14

    Meet Ken Lundin

    In this episode of the Suade Motion podcast, host Matthew Terry sits down with sales consultant Ken Lundin to cut through the noise of modern lead generation and uncover what really drives scalable business growth. Together, they break down why most revenue bottlenecks actually stem from flawed discovery and qualification processes rather than poor closing skills, and how misaligned sales tech stacks create friction across go-to-market teams. Ken shares counterintuitive strategies for transforming compensation into true behavior modification, shifting away from "unicorn" salespeople in favor of repeatable systems, and leveraging an automated "enforcement loop" to turn real Voice of Customer data into your ultimate competitive advantage. Hosted on Acast. See acast.com/privacy for more information.

    Meet Ken Lundin

  5. Jul 27

    Meet Luke Eggerton.

    Luke Eggerton is exceptional. Talented, driven, and charismatic. You'll learn how an expert cold caller thinks in this episode. You'll learn how to navigate the new world of artificial intelligence sales tools, and what they mean for cold callers. Hosted on Acast. See acast.com/privacy for more information.

    Meet Luke Eggerton.

  6. Jul 16

    Meet Dana Allender.

    He's more than a fractional sales executive he's a key that unlocks scalable systems and teams that can bring in the right type of growth inside a business. Take a listen to his points of view. Hosted on Acast. See acast.com/privacy for more information.

    Meet Dana Allender.
  • 6 Episodes

About

This is my very interesting podcast about demystifying lead generation and outbound sales. What is actually working in this field? Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Matthew Terry
  • Years Active
    2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Matthew Terry
  • Show Website
    Creating Suade Motion