CreatingReorganized: The Business Promotional Video Podcast for Sustainable Growth

Prof. Dr. Eleonore Soei-Winkels, Industrial & Occupational Psychology, IT Strategy, Coach

Are you a business owner struggling with marketing, sales, and that gnawing feeling of burnout? Welcome to #CreatingReorganized, the show that helps you build a scalable and sustainable business using the power of a business promotional video podcast. Join psychology professor, former IT strategy consultant, and working mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation and CreatingReorganized. Each episode, we cut through the noise of content overload and AI anxiety to give you actionable strategies, psychological insights, and tech-savvy solutions for your business. You'll learn how to: Boost sales and build trust 24/7/365 by showcasing your unique expertise. Create content without burnout using smart, time-saving workflows and automation. Repurpose your video podcast into a sales and marketing machine for social media (LinkedIn, Pinterest, Instagram, TikTok, YouTube) and beyond. Navigate the AI landscape by leveraging tools and agents to amplify your human-centered message. Build an ultimate AI-resistant asset: your personal brand and unique point of view. You'll get an exclusive, behind-the-scenes look at the tools Eleonore uses herself and how to integrate them for a "set-and-forget" marketing system. Whether you're selling a service or a product, this show is your living lab for testing ideas, attracting your ideal clients, and creating a business that serves your life, not the other way around.   Ready to stop chasing clients and start attracting them? Subscribe to CreatingReorganized now and let's get you on the path to high-impact, low-burnout success according to your vision of life. Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use: They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ   If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   Thank you for listening and sharing our CreatingReorganized with your small business owner besties!   If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!   Cheers, Eleonore

  1. One Video Podcast. Infinite Leverage. This Is How You Build a Legacy. CreatingReorganized, ep. 0022, Prof. Dr. Eleonore Soei-Winkels

    18H AGO ·  BONUS VIDEO

    One Video Podcast. Infinite Leverage. This Is How You Build a Legacy. CreatingReorganized, ep. 0022, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: Scaling your legacy with your video podcast.   Are you scaling your business by working twice as hard—only to miss your kids' bedtime and slide back into burnout while your competitors build empires on autopilot? In this #CreatingReorganized episode, you'll discover the systems-based framework for your business promotional video podcast that transforms you from exhausted operator into legacy architect and decouples your time from your results.   You'll learn General Systems Theory—a proven concept for designing input-process-output workflows with negative entropy and specialization—so you can build a 24/7/365 marketing engine that works while you sleep. Avoid the "scaling anxiety" trap that keeps you micromanaging every edit and post, and discover how to use your white label podcasting service as an automated sales machine that builds trust at scale without adding friction to your life.   Hear my story as a neuroscience PhD turned Aldi analyst turned Accenture IT strategist turned professor, as I applied corporate systems thinking to my own brand, hit 14K downloads, and launched a premium done-for-you service—all while prioritizing care work for my little children. You'll get the exact architecture to delegate the process while you own the ecosystem and stop being the bottleneck in your own business!   I share my human-in-the-lead tech stack (Podbean for distribution hub, Descript for content factory, Metricool for nervous system feedback, ActiveCampaign for quiet sales, TypeForm for lead capture, and Thinkific for knowledge vault) and show you how each modular partner fulfills a strategic role in your cohesive legacy engine as a business owner.   If you're ready to stop trading time one-on-one and start building an authority ecosystem that scales your impact—and architect offers that work asynchronously with measurable ROI—this CreatingReorganized episode is your strategic blueprint for your business promotional video podcast.   Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0022   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ   For Social Media content repurposing: CastMagicAI: https://get.castmagic.io/creatingreorganized   If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    10 sec
  2. How to Build Offers People Actually Love (Get Your Free Template based on the Kano Model), CreatingReorganized, ep. 21, Prof. Dr. Eleonore Soei-Winkels

    1D AGO ·  BONUS VIDEO

    How to Build Offers People Actually Love (Get Your Free Template based on the Kano Model), CreatingReorganized, ep. 21, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: Developing new business offers based on data   Are you building products or services based on 2 AM inspiration—only to launch to crickets and watch your ROI disappear? In this #CreatingReorganized episode, you'll discover the data-driven framework for your business promotional video podcast that transforms guesswork into guaranteed market fit and stops you from wasting months on offers nobody wants.   You'll learn the Kano Model—a proven theory for classifying customer needs into must-haves, performance boosters, and delighters—so you can prioritize what actually drives sales. Avoid the "passion pivot" trap that drains your energy and budget, and discover how to use your video podcast as a real-time market research lab that reveals exactly what your audience is ready to buy.   Hear my story as a neuroscience PhD turned IT strategist turned professor, as I analyzed my video podcast data, and pivoted my entire business model—all while working around my kids' school schedule. You'll get the exact workflow to test, validate, and launch a premium service that sells before you even built the sales page to avoid burnout!   I share my human-in-the-lead tech stack (Podbean for analytics gold, Descript for professional production, TypeForm for market research, ActiveCampaign for demand tracking, Thinkific for monetization, and Metricool for visibility metrics) and show you how each tool captures the demand signals that guide your next profitable move as a business owner.   If you're ready to stop assuming and start knowing what your leads want to buy—and build offers that justify your effort with measurable ROI—this CreatingReorganized episode is your strategic blueprint for your business promotional video podcast.   Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0021   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ   For Social Media content repurposing: CastMagicAI: https://get.castmagic.io/creatingreorganized   If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    19 sec
  3. Post 1 short video today: LinkedIn and Pinterest visibility strategy for business owners, CreatingReorganized, ep. 0020, Prof. Dr. Eleonore Soei-Winkels

    2D AGO ·  BONUS VIDEO

    Post 1 short video today: LinkedIn and Pinterest visibility strategy for business owners, CreatingReorganized, ep. 0020, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: Visibility without vanity - building and controlling an evergreen multi-social media hub and spoke system   Are you exhausted from posting daily on LinkedIn, Instagram, and TikTok just to stay visible? As a small business owner without a dedicated social media team, "being everywhere" usually means burning out in three weeks and disappearing from at least one platform. Discover how to automate your social media marketing 24/7/365 without burnout. In this episode of Creating Reorganized, Prof. Dr. Eleonore Soei-Winkels reveals the hub and spoke system that lets you maintain multi-platform visibility while your content works on autopilot. Learn how to transform your video podcast into an evergreen content engine that feeds LinkedIn posts, Pinterest pins, Instagram Reels, and YouTube Shorts—without manual posting.   What You'll Learn: How to build a hub and spoke content system using your video podcast as the primary source The psychology behind why consistent cross-platform presence builds trust (Heider's Balance Theory) Practical tools: Podbean, Descript, Metricool, TypeForm, and ActiveCampaign to avoid podfade. Perfect for: Small business owners, solopreneurs, coaches, consultants, and service providers who want visibility without vanity—and sales activation instead of algorithm slavery.   Take action: Download the free Business Readiness Quiz in the show notes and start building your automated content ecosystem today.   Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0020   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ   For Social Media content repurposing: CastMagicAI: https://get.castmagic.io/creatingreorganized     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    1 min
  4. How to Scale Your Video Presence Globally (Without Losing Your Voice), CreatingReorganized, ep. 0019, Prof. Dr. Eleonore Soei-Winkels

    3D AGO ·  BONUS VIDEO

    How to Scale Your Video Presence Globally (Without Losing Your Voice), CreatingReorganized, ep. 0019, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: The no-edit-editing hack - scaling your video presence in multiple languages   Are you stuck in your local market bubble, watching international opportunities slip away because translating content feels like a one-way ticket to burnout? Do you cringe at the thought of spending 20+ hours hiring voice actors or using robotic AI avatars that destroy the trust you've worked so hard to build? In this CreatingReorganized episode, you'll discover the "no-edit editing hack" that lets you scale your video presence across multiple languages while preserving your authentic voice, face, and emotional connection—without adding hours to your workflow. Join Prof. Dr. Eleonore Soei-Winkels—a Chinese-Indonesian immigrant, neuroscience PhD, IT strategy consultant, psychology professor, and host of two international video podcasts—as she reveals how she bridges cultural gaps and serves both German and international audiences using AI voice cloning and lip-sync technology. Watch her put her reputation on the line with a live German-to-English dubbing demonstration you can judge for yourself. You'll learn why generic AI translations kill trust, apply Sullivan's motivating language theory and cognitive load theory to understand empathetic communication, and implement Descript's voice cloning workflow to turn one recording into a global sales engine. Discover the strategic tools—Descript, Podbean, Metricool, and ActiveCampaign—that create your 24/7/365 multilingual presence, plus critical warnings about scam prevention for your loved ones. If you're ready to break through language barriers and become the obvious choice in every market—without sacrificing your humanity or your time—this episode helps you market your business according to your vision of life.   Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0019   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ   For Social Media content repurposing: CastMagicAI: https://get.castmagic.io/creatingreorganized   If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    11 sec
  5. The ROI of Human Connection: Building a Legacy That Outlasts Every Metric in the AI era, CreatingReorganized, ep. 0018, Prof. Dr. Eleonore Soei-Winkels

    4D AGO ·  BONUS VIDEO

    The ROI of Human Connection: Building a Legacy That Outlasts Every Metric in the AI era, CreatingReorganized, ep. 0018, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: The return on investment of human connection - why your business needs a video podcast with you, not an AI avatar   Are you tempted by the siren song of AI avatars, convinced you can hide behind a digital twin and still build a thriving business? Are your leads ghosting your sales funnel despite your high volume of content, and you're wondering if going invisible is the answer? In this #CreatingReorganized episode, you'll discover why your real face—yes, your actual human presence with all its imperfections—is the most expensive and valuable asset in your business, and how the AI avatar dream is actually a high-risk gamble with your ROI. Join Prof. Dr. Eleonore Soei-Winkels—a neuroscience PhD, former IT strategy consultant at Accenture, part-time professor, working mom, and host of two video podcast shows—as she puts on her professor hat to explain the psychology behind why human connection converts while AI avatars trigger distrust. Discover how parasocial interaction theory by Horton and Wohl turns your video podcast into a trust-building machine, why the uncanny valley effect sabotages AI avatars at a subconscious level, and how costly signaling proves your premium status to potential clients.   Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0018   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ   For Social Media content repurposing: CastMagicAI: https://get.castmagic.io/creatingreorganized   If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    15 sec
  6. How I Automate My Marketing to Build Personal Branding (Without Working More Hours), CreatingReorganized, ep. 0017, Prof. Dr. Eleonore Soei-Winkels

    5D AGO ·  BONUS VIDEO

    How I Automate My Marketing to Build Personal Branding (Without Working More Hours), CreatingReorganized, ep. 0017, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: The quiet sales machine - automating high-touch lead generation   Are you drowning in manual tasks, watching potential clients slip away while you're editing at 11 PM, and terrified that your premium services are invisible while AI-powered competitors never sleep?   In this #CreatingReorganized episode, you'll unlock the five-step Critical Incident Technique that identifies which tasks to automate and transforms your podcast into a "quiet sales machine" that qualifies leads and nurtures prospects 24/7—while you live according to your vision of life.   Join Prof. Dr. Eleonore Soei-Winkels—a neuroscience PhD, former IT strategy consultant at Accenture, part-time professor, working mom, and host of two video podcast shows—as she shares the real-life systems that generated 100% retention rates without sacrificing her vision of life.   Discover how to use Standard Operating Procedures (SOPs) to scale systems instead of people, leverage professional tools to create high-touch sales experiences that run in the background, and batch your content creation to eliminate cognitive load and "mom brain."   Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0017   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean: https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript: https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform: https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific: https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign: https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool: https://s.mtrbio.com/DMOGXJ   For Social Media content repurposing: CastMagicAI: https://get.castmagic.io/creatingreorganized   If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    28 sec
  7. How to stop marketing stress in the era of AI with this psychology effect, CreatingReorganized, ep. 0016, Prof. Dr. Eleonore Soei-Winkels

    6D AGO ·  BONUS VIDEO

    How to stop marketing stress in the era of AI with this psychology effect, CreatingReorganized, ep. 0016, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: Future-proof your business - the un-AI-able content strategy for your personal brand   Are you overwhelmed by the flood of AI-generated content, worried your hard work will be lost in the noise, and desperate to scale your business without sacrificing your life?   In this social clip of our #CreatingReorganized episode, you’ll unlock the five-step “un-AI-able” content strategy that future-proofs your personal brand and turns your business promotional video podcast into a 24/7 sales machine.     Join Prof. Dr. Eleonore Soei-Winkels—a neuroscience PhD, IT strategy consultant, working mom and host of two video podcast shows—as she shares the real-life lessons that helped her clients and her escape the content hamster wheel. Discover how to leverage your unique human story as your most valuable asset, automate the 80% that drains your energy, and build trust that converts listeners into loyal clients.     You’ll learn to avoid the three villains sabotaging your marketing, apply science-backed principles like the mere exposure effect by Zajonc, the Zeigarnik  effect, goal-setting according to Locke & Latham, and the Pareto principle, and implement practical systems for stress-free publishing, lead nurturing, and sustainable growth. Hear how your can transform your business, and get actionable steps to reclaim your time, boost your ROI, to align with your vision of life.     If you’re ready to stop feeling invisible and start building a brand that stands out—even in an AI-saturated world—this episode is your blueprint.   Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0016   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    1 min
  8. The Automation Stack That Gives Business Owners Their Time Back (Cost-Effective, Simple & Scalable), CreatingReorganized, ep. 0015, Prof. Dr. Eleonore Soei-Winkels

    MAY 7 ·  BONUS VIDEO

    The Automation Stack That Gives Business Owners Their Time Back (Cost-Effective, Simple & Scalable), CreatingReorganized, ep. 0015, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: Stop marketing burnout - the 60/40 rule & 3 cognitive traps that kill your video podcast ROI   Are you stuck on the digital marketing treadmill—exhausted by endless posting, but seeing little return? In this social clip of our #CreatingReorganized episode, you will discover the science-backed 60-40 rule that top marketers use to escape marketing burnout and build sustainable business growth. You’ll learn how to balance brand-building with sales activation, avoid the three cognitive traps that silently kill your ROI, and transform your video podcast into a powerful, trust-building asset. Hear real stories from a neuroscience PhD turned business IT strategist, and get actionable strategies to turn frantic activity into focused profitability. If you want to stop chasing likes and start building a business according to your vision of life, this episode is your roadmap.   Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0015   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    1 min

Trailers

About

Are you a business owner struggling with marketing, sales, and that gnawing feeling of burnout? Welcome to #CreatingReorganized, the show that helps you build a scalable and sustainable business using the power of a business promotional video podcast. Join psychology professor, former IT strategy consultant, and working mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation and CreatingReorganized. Each episode, we cut through the noise of content overload and AI anxiety to give you actionable strategies, psychological insights, and tech-savvy solutions for your business. You'll learn how to: Boost sales and build trust 24/7/365 by showcasing your unique expertise. Create content without burnout using smart, time-saving workflows and automation. Repurpose your video podcast into a sales and marketing machine for social media (LinkedIn, Pinterest, Instagram, TikTok, YouTube) and beyond. Navigate the AI landscape by leveraging tools and agents to amplify your human-centered message. Build an ultimate AI-resistant asset: your personal brand and unique point of view. You'll get an exclusive, behind-the-scenes look at the tools Eleonore uses herself and how to integrate them for a "set-and-forget" marketing system. Whether you're selling a service or a product, this show is your living lab for testing ideas, attracting your ideal clients, and creating a business that serves your life, not the other way around.   Ready to stop chasing clients and start attracting them? Subscribe to CreatingReorganized now and let's get you on the path to high-impact, low-burnout success according to your vision of life. Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use: They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ   If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   Thank you for listening and sharing our CreatingReorganized with your small business owner besties!   If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!   Cheers, Eleonore