Creative Architects

Angela Hollowell

Join creative entrepreneur, Angela Hollowell, as she talks to the creators shaping the future of the creator economy through education, community and tech. Presented by Castos. Watch video episodes on YouTube: https://youtube.com/playlist?list=PLQX-MHyR9D1V5smdCetluLaQB1pYy_VLb

  1. Are creator businesses scalable? How to leverage your community for growth. - with Danielle Corbett

    11/15/2023

    Are creator businesses scalable? How to leverage your community for growth. - with Danielle Corbett

    One of the hardest things about leading a creative community is sustaining it. What happens when the needs and wants of the community change?  In this episode, I speak with Danielle Desir Corbett, Founder of Women of Color Podcasters and creator of the Grants for Podcasters newsletter. Danielle and I talk about why she transitioned the WOC Podcasters group from a free group to a paid membership, the challenges of growing the community, and why she ultimately decided to end the community. Don't worry – that's not where the story ends. Her baby boy gave her the push she needed to start writing her newsletter, Grants for Creators, which is hosted on Substack. The common thread in both ventures is to start new ventures while you're scared and to allow your community to show up for you in even greater ways than you can imagine. I really enjoyed this last interview of the season, and I think you will too. The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.   Discussion Points: Migrating the WOC community to a paid service A retreat that didn’t happen The newsletter and its origin story Looking forward, challenges, highs and lows   Resources: Sign up for Grants for Creators Newsletter  Women of Color Podcasters Danielle Desir Corbett on Twitter/X Angela Hollowell LinkedIn Email Castos Castos Website Join Castos Connect

    26 min
  2. Who's Jersey Is It Anyway? Creative Brand Deals Explained

    10/25/2023

    Who's Jersey Is It Anyway? Creative Brand Deals Explained

    In this episode, I’ll be breaking down two of the biggest creator brand deals that were recently announced – the Feastables and Charlotte Hornets collaboration and Spotify and Barcelona FC collaboration,  and what they mean for the future of the creator economy. I’ll also be talking about the changes coming to Google Podcasts, Spotify’s newest AI voice translation feature in beta, and what’s new with Beehiiv, a newsletter platform built for growth. The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.   Discussion Points: Climate Week visit to NYC- what’s the future for physical media? Feastables and the Charlotte Hornets jersey rights Creating exclusively for the Spotify platform Putting podcasters on the same level with sports What will merch look like in the future? How will podcasts influence in the future? Potential Youtube podcast changes Email newsletters, Beehiiv and Swapstack ConvertKit/SparkLoop Spotify’s AI translation tool   Resources: Angela Hollowell LinkedIn Email Castos Castos Website Join Castos Connect

    14 min
  3. Uncover Powerful Insights with Audience Research on Sparktoro - with Rand Fishkin

    10/04/2023

    Uncover Powerful Insights with Audience Research on Sparktoro - with Rand Fishkin

    In this episode of Creative Architects, host Angela Hollowell welcomes Rand Fishkin to the podcast. Rand is the CEO of SparkToro, and author of Lost & Founder. You’ll hear a discussion on audience research, audience trends, and industry overlaps. Rand discusses data-driven results for creators and agencies, the decline of Twitter for niche communities, the different ways you can use audience research, and what's on the horizon for Sparktoro v2.  The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.   Discussion Points:  Who are your listeners - Sparktoro TikTok vs other platforms, its follower-ship How to view your audience data Interesting cross-over marketing - Legos and D&D Differences between ‘sources of influence’ Twitter listened to its users and responded Use the words your customers use to describe your product Start with surveys of your email list What’s on the horizon for SparkToro?   Resources: Rand Fishkin LinkedIn SparkToro Angela Hollowell LinkedIn Email us at Castos Castos Website

    29 min
  4. Growing Creator Wizard with email marketing and a creative team with Justin Moore

    09/20/2023

    Growing Creator Wizard with email marketing and a creative team with Justin Moore

    In this episode of Creative Architects, host Angela Hollowell talks with Justin Moore, founder of Creator Wizard, who discusses his transition from YouTube sensation to influencer marketing guru. Justin shares insights on the importance of diversifying income sources, the shift from YouTube to email marketing, overcoming imposter syndrome, and building a team for his platform. His journey offers valuable advice on the creator economy, influencer marketing, and digital entrepreneurship, providing inspiration for creators at any stage of their career. Creator Wizard is not Justin’s first foray into influencer marketing - he began as an online creator posting videos on YouTube and made $25,000 in one month from YouTube/Google AdSense. During the pandemic, he pivoted to building Creator Wizard, where he teaches creators how to secure brand deals the right way. Brands don't have it all figured out, but you can increase your chances of creating healthy brand partnerships with his advice. Check it out now. The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.   Discussion Points: Justin's journey from YouTube star to creator economy pioneer The transformative impact of a single month's AdSense earnings Decision to diversify income streams and enter influencer marketing Pivoting from YouTube to email marketing for growth Imposter syndrome and building a team Diversifying income in the creator economy Justin's moment of realization after a re-engagement campaign result Building trust with followers for successful influencer marketing Evolution of Creator Wizard and assembling a freelance team Learning from past failures to avoid ongoing business costs Hiring and promoting from within the community Focusing on 'zone of genius' tasks to drive business growth   Resources: Creator Wizard Justin Moore LinkedIn Angela Hollowell LinkedIn Castos Website

    24 min
5
out of 5
5 Ratings

About

Join creative entrepreneur, Angela Hollowell, as she talks to the creators shaping the future of the creator economy through education, community and tech. Presented by Castos. Watch video episodes on YouTube: https://youtube.com/playlist?list=PLQX-MHyR9D1V5smdCetluLaQB1pYy_VLb