Creative for Good

David Mance
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People from the worlds of charity, art and communications tell the story of work that is changing the world for good, and how it was done.

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  1. Plant More Trees, with Creature and The Woodland Trust

    08/05/2023

    Plant More Trees, with Creature and The Woodland Trust

    A fine example of making our response to the climate crisis both local and tangible! This is the final episode in an accidental three-part series on creating work that inspires action for the planet.  I chatted with two of the brains behind The Woodland Trust's new campaign - Hanisha Kotecha and Josh Dickins, of creative agency Creature.  We covered a lot: Favourite trees Trees as the UK's climate emergency response A wildly collaborative way of working Measuring success (number of trees planted and homes not underwater) Unexpected brand voice (sardonic but not unhelpful) And much, much more! Links Watch the ad The Woodland Trust Creature

    35 phút
  2. EP5. How to communicate a clusterf*ck, with Tom Tapper

    23/02/2023

    EP5. How to communicate a clusterf*ck, with Tom Tapper

    A chat with the delightful Tom Tapper (co-founder of nice + serious) on how to (and how not to) get people to take action on big, scary issues like climate change. We also discuss Agencies’ ‘brainprint’ on the planet We're in an imagination battle Focusing on the many opportunities of creating a more sustainable society The story behind giving everyone at nice + serious a vote on whether to take on a brief And much much more! Links Nice + Serious Follow Tom on LinkedIn The Moral Compass Me on LinkedIn Davemance.com

    39 phút
  3. EP4. Creativity in a Crisis, with Reuben Turner

    31/01/2023

    EP4. Creativity in a Crisis, with Reuben Turner

    Reuben Turner (creative consultant at Rewild Creative and formerly ECD and Creative Partner at The Good Agency) has been a thoughtful, provocative voice in the social good space for over two decades. So who better to talk to during a permacrisis (or is it metacrisis)? He believes that now is exactly the time when we need creators to imagine a new way out of this mess, and yet it's precisely the time creativity is getting sidelined. Then, before we get too depressed, he shares some examples where creativity is breaking through despite that: Reimagining the way things can be done – in everything from medicine to fashion Agencies becoming more collaborative and diverse, and doing better work as a result A new generation of creative that doesn't care about winning awards or getting the credit Creative protest Some excellent further reading recommendations Books we recommended Design Emergency by Alice Rawsthorn and Paola Antonelli Citizens by Jon Alexander Blueprint for Revolution by Srdza Popovic Links Build Hollywood billboards

    29 phút
  4. EP3. Bank Accounts for Good, with HSBC and Wunderman Thompson

    09/01/2023

    EP3. Bank Accounts for Good, with HSBC and Wunderman Thompson

    This is the story of a group of people who work for a bank seeing an injustice and trying to fix it.  And then a whole host of other people who took that little germ of an idea and added a huge dollop of creative magic to turn it into something bigger that’s helped thousands of people. I'm joined by Sarah Mayall, Head of Brand Marketing at HSBC, and Mike Watson, CD at Wunderman Thomson, their creative agency. Links: Shelter  SEA (Survivors of Economic Abuse)  Wunderman Thompson Davemance.com

    24 phút
  5. EP2. Fostering creativity in-house, with Helen Jones

    09/01/2023

    EP2. Fostering creativity in-house, with Helen Jones

    Off the back of winning in-House Agency of the year at the Inside Out Awards, I chatted with Helen Jones, Creative Director at Shelter.  We talked about their recent Cost of living hacks campaign, how it came about, and then Helen shared a whole bunch of helpful ideas including: Selling good creative within the organisation Hiring creative thinkers (on a budget) Not being scared of research groups Ideas before designs – bringing agency ways of working in-house Always be building relationships Links Shelter Davemance.com

    24 phút
  6. EP1. Changing public perception of blindness, with RNIB and The & Partnership

    05/01/2023

    EP1. Changing public perception of blindness, with RNIB and The & Partnership

    Links: Watch the full film, ‘See the person, not the sight loss’. Watch Eyelash, also directed by Jesse Lewis-Reece RNIB The & Partnership (RNIB’s creative agency) THE & ACADEMY High-vis creatives WaveMaker (RNIB’s media agency) Davemance.com

    30 phút
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Giới Thiệu

People from the worlds of charity, art and communications tell the story of work that is changing the world for good, and how it was done.

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    David Mance
  • Năm hoạt động
    2 N
  • Tập
    6
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    Thô tục
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    © Flaming Barrel Ltd 2023
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    Creative for Good