Creative Frequencies: Conversations with Creative Pros

Chris Vaglio

Creative Frequencies podcast is hosted by Chris Vaglio, a 25-year veteran in the creative services industry and a trusted business mentor and advisor, and explores the vibrant world of creativity. Through engaging interviews with a diverse group of creators—from podcasters and YouTubers to creative directors and CMOs—Chris uncovers behind-the-scenes insights and inspirations. Each episode is packed with practical advice and inspirational stories, offering listeners a roadmap to thrive in their creative pursuits. Join Chris and learn how to amplify your passion and cut through the noise.

  1. 07/31/2025

    Not Your Social Girls: Building Brands Like a Band with Brand Groupies

    Carey Balogh (Founder & CEO) and Lauren Genest (Partner & President) of Brand Groupies join Chris for a high-energy conversation about the power of branding, PR, and storytelling. Celebrating 10 years in business, the duo shares how they’ve grown their agency, what they’ve learned about building strong teams, and how their passion for music (including Carey’s band Mama Drama) influences their approach to business and life. You’ll hear how they’ve embraced change in a fast-moving industry, why podcasts and PR tours are game changers, and why “Sally in accounting” should never run your company’s social media. Brand Groupies: https://www.brandgroupies.com  Follow Brand Groupies on Instagram: https://www.instagram.com/brandgroupies  Connect with Carey on LinkedIn: https://www.linkedin.com/in/careybalogh Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-genest-11437982/   Mama Drama (Band): https://mamadramaband.com  Topics we covered: Carey and Lauren’s origin stories and how Brand Groupies was bornThe meaning behind the name “Brand Groupies” and celebrating 10 years in businessLessons from music and Carey’s band Mama Drama that shape how they run their agencyNavigating massive industry changes in PR, social media, and marketingThe evolution of podcasts as a PR and business growth toolFinding the right team members and maintaining strong company cultureWhy social media strategy deserves more than just a “recent grad” or “Sally from accounting”The power of energy, clear roles, and collaboration in running a successful businessCarey and Lauren’s favorite Mama Drama songs and the band’s recent trip to NashvilleWhat they wish more clients understood about branding and social media

    44 min
  2. 07/25/2024

    Dominic Lawson on Storytelling and Podcasting

    Chris chats with host, Dominic Lawson, from the Black Is America podcast and shares his passion for storytelling and the significance of highlighting African American history. We explore Dominic's journey into podcasting, the impactful episodes he's created, and his creative process for telling these stories. Dominic also provides valuable advice for emerging podcasters and discusses how understanding cultural heritage can inspire creative work. Key Discussion Points: • Podcast Origins: • Inspiration behind Black Is America • Personal journey shaping the podcast • Notable Episodes: • Memorable episode highlights • Storytelling techniques • Podcasting Challenges: • Uncovering and sharing lesser-known stories • Overcoming production and distribution barriers • Cultural Heritage: • Role in creative work • Encouraging creators to explore their backgrounds • Advice for Podcasters: • Tips for starting and maintaining a podcast • Amplifying underrepresented voices • Audience Engagement: • Connecting with listeners • Building a loyal audience • Future Goals: • Future aspirations for the podcast • Upcoming topics and projects • Dominic's Links: • https://ironickmedia.com/ • https://www.linkedin.com/in/dominiclawson/ • Ihttps://www.instagram.com/therealdominiclawson/ Connect with Chris: • ALL LINKs: https://campsite.bio/chrisvaglio • YouTube - https://www.youtube.com/channel/UCOUkLpKDUPP0TiLgYkog94A • Coaching for Creatives - https://www.rockitgrowthagency.com/ Subscribe & Follow: Don’t miss out! Subscribe to Creative Frequencies on your preferred podcast platform and follow us on social media for more updates and exclusive content.

    43 min
  3. 05/03/2024

    Secrets to Podcasting Success and Personal Growth with Paula Sima (Host/ Talk Sh*t with P)

    Chris sits down with Paula Sima, the dynamic force behind the "Talk Shit with P" podcast. They dive deep into the transformative power of podcasting, exploring both personal growth and the evolution of content creation. Paula shares candid insights into the early days of her podcast, its impact on her life, and how it has morphed into a platform for creative expression and mental health advocacy. Join us for a lively conversation that covers everything from managing creative output during the pandemic to rebranding and the importance of authenticity in podcasting. Paula's Links: Instgram: https://www.instagram.com/talkshitwithp/ YouTube: https://www.youtube.com/@talkshitwithp Connect with Chris: ALL LINKs: https://campsite.bio/chrisvaglio YouTube - https://www.youtube.com/channel/UCOUkLpKDUPP0TiLgYkog94A Coaching for Creatives - https://www.rockitgrowthagency.com/ 00:00:00:00 - 00:00:02:22 Speaker 1 So I'm here. I'm ready to talk some shit with Paula, 00:00:02:22 - 00:00:04:21 Speaker 1 and you really talk some shit. Paula. 00:00:04:23 - 00:00:09:27 Speaker 2 Let's talk some shit on looking live on Duck. So. Shit. Why Rockingham? 00:00:10:00 - 00:00:15:13 Speaker 1 That's right. That's right. We're going to rock it and we're going to talk some shit off to save time. 00:00:15:13 - 00:00:17:03 Speaker 1 I got to know a little bit about 00:00:17:03 - 00:00:21:20 Speaker 1 talk shit with pig. Because I'm listening. I listen. I listen. I listen. 00:00:21:20 - 00:00:26:08 Speaker 1 I know you started the show back at the basically at the start of the pandemic. So 00:00:26:08 - 00:00:38:05 Speaker 1 what would Paul of 2024 tell Paul of podcasting your podcasting self from 2020 when you started your first episode Was the coronavirus Cardi B 00:00:38:05 - 00:00:39:20 Speaker 1 Talking coronavirus. 00:00:39:20 - 00:00:44:03 Speaker 1 What would you what would you say to yourself now. 00:00:44:05 - 00:01:05:05 Speaker 2 It's funny you brought up COVID because you know that was a SEAL, but that was the first time I actually use kind of like a snippet of how she there's certain sayings that B says that, yes, and it was going viral and they used it. And then later on, I find that, oh, I could be sued. So I said I was like, at this point, nobody knows me. 00:01:05:05 - 00:01:17:13 Speaker 1 So you know what? Yeah, you do it and ask her forgiveness, You know what I'm saying? I mean, you know, I got a feeling Cardi B as much bigger fish to fry. But you know what? Say, you know what? If she goes after, you could turn it into content. 00:01:17:20 - 00:01:20:24 Speaker 2 And that's what I was going to say. There would be some good content. 00:01:20:29 - 00:01:26:02 Speaker 1 That would be something that would be some awesome content. Yeah. Then you'd have some real shit to talk about. 00:01:26:05 - 00:01:37:23 Speaker 2 With a mixed race on Twitter because I'd make it into right now and turn it into all from receiving the letter to battling it. Yeah, yeah. 00:01:37:23 - 00:02:00:13 Speaker 2 Well, back to your question. So literally, I would tell pull out of 2022 was stressing about doing this podcast is no don't worry about that little stuff right I was I was editing to perfection like the calls the everything which took me like 3 hours. 00:02:00:13 - 00:02:14:23 Speaker 2 And this is when they call for me after they're like, it's in there because we're humans, right? We cause this is how we talk when applied for. So why, why would somebody assume, because I'm on a podcast, I should speak proper that now I know talk So 00:02:14:23 - 00:02:24:20 Speaker 2 that and also I was so worried if I'd ever have guests on my show, I was like, Who's going to want to come to to talk shit? 00:02:24:20 - 00:02:52:20 Speaker 2 Well, it's funny when people realize you have a podcast and again, everybody's experience is different. My podcast

    47 min
  4. 05/02/2024 · BONUS

    Quick Announcement on the Name Change

    Hey everybody, Chris Vaglio here host of what was formally known as Rock It Live you may have seen some changes here as I have been busy updating this podcast feed and I've recently changed the name from Rock It Live to Creative Frequencies: Conversations with Creative Pros the show is pretty much staying the same as far as being an interview-based show but I'm really going to be focusing on interviewing folks from the creative services industry and that's really anybody from YouTubers,to podcasters, content creators, chief marketing officers, agency owners, really anybody involved in the creative services space and the whole idea here is to just uncover those behind-the-scenes insights and inspirations that drive people to do what they do and also learn a bit about what motivates them and sort of get their origin stories so if that's something of interest to you that. I hope that you continue to follow and listen to this channel and if you are a creator out there if you're involved in creative services at all hit me up and let me know; I'd love to have you on the show. Alright, I look forward to seeing everybody and thank you all again for your support and make sure you follow the show wherever you get podcasts or you can always watch the video versions over on YouTube and you can subscribe to my channel over there as I also drop other content on there as well as these interviews so looking forward to seeing everybody soon. ROCK IT! Email me chris@rockitgrowthagency.com YouTube Channel: https://www.youtube.com/channel/UCOUkLpKDUPP0TiLgYkog94A ALL LINKS - https://campsite.bio/chrisvaglio

    1 min
  5. Creating Impactful Stories for Change: Jason Ellinger (Bear & Bowler Productions)

    06/20/2023

    Creating Impactful Stories for Change: Jason Ellinger (Bear & Bowler Productions)

    In this episode of the Rock It LIVE Podcast, Chris interviews Jason Ellinger, co-founder of Beard and Bowler Productions, a company specializing in storytelling through video production. Part 1: The Power of Storytelling Jason begins by discussing the power of storytelling and how it can be used to connect with audiences on a deeper level. He shares an impactful story about a man named Willie, whose life was transformed by an urban farming program. This story was used as part of a fundraising campaign for the nonprofit City Green. Jason emphasizes the importance of authenticity in storytelling and how it can evoke emotions and inspire action. Part 2: The Art of Video Production The conversation then shifts to the art of video production. Jason explains the basic elements of storytelling and how they remain constant regardless of the medium. He also discusses the differences between commercial and nonprofit video production, particularly in terms of measuring success. For nonprofits, success is often measured by the impact of the video on fundraising efforts. Jason also shares insights into the challenges and rewards of working with nonprofits, emphasizing the importance of strategic planning and the use of video as a powerful tool for fundraising and advocacy. Part 3: Snackable Content and Favorite Stories In the final part of the interview, Jason introduces the concept of "snackable content" - shorter pieces of content that can be used on various platforms to engage audiences. He shares his favorite types of stories to tell, which are real people's stories that show a radical transformation. Jason also shares his journey into video production, starting from his high school days taping games to his fascination with the many facets of video production. For more information, check out Beard and Bowler's website or connect with Jason on LinkedIn. Watch the VIDEO VERSION of this episode -⁠https://youtu.be/JTDk7_NT9ew Connect with Chris Vaglio - ⁠https://campsite.bio/chrisvaglio⁠ ⁠Book a FREE 45 Min Consultation with me⁠

    37 min

About

Creative Frequencies podcast is hosted by Chris Vaglio, a 25-year veteran in the creative services industry and a trusted business mentor and advisor, and explores the vibrant world of creativity. Through engaging interviews with a diverse group of creators—from podcasters and YouTubers to creative directors and CMOs—Chris uncovers behind-the-scenes insights and inspirations. Each episode is packed with practical advice and inspirational stories, offering listeners a roadmap to thrive in their creative pursuits. Join Chris and learn how to amplify your passion and cut through the noise.