Creative Juice

Indepreneur
  • 4,9 (190)
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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

  1. EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery

    -7 Ч

    EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery

    For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful?   In this episode of Creative Juice, Jack and Circa sit down with Mike Mowery, senior artist manager at 10th Street Entertainment and former president of Outerloop Group. With years of experience under his belt, Mike shares his journey from DIY hardcore roots to managing major acts like Ice Nine Kills, TX2, Solence, Charlotte Sands, Scene Queen, Bailey Spinnn, and As December Falls! Learn about the dynamics between artists and managers, the importance of authenticity, and how Mike's unique journey in the music business shapes his approach to building music careers.   Whether you're an artist looking to grow your career or a manager aiming to refine your approach, this conversation and Mike's insight and advice will help you navigate the industry landscape!   DISCOVER: How To Identify And Prioritize Revenue Streams For Artists Why Artist Authenticity And Perseverance Are Key To Success What Makes a Manager-Artist Relationship Thrive How To Strategically Plan A Release With Tours, Merch Drops, And Content Why Embracing AI And New Tools Can Benefit Your Music Career How To Sustain Motivation And Avoid Burnout In A Fast-paced Industry What Steps Are Vital In Developing An Artist's Career Trajectory   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO 10th Street Entertainment Follow Mike Mowery on Instagram Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    1 ч. 2 мин.
  2. EP424: Geese, Music Marketing Psyops, and How To Get Ahead

    28 АПР.

    EP424: Geese, Music Marketing Psyops, and How To Get Ahead

    Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan?   In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that's got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling an "industry psyop," and dive into whether this strategy is as new or as noteworthy as it seems!   Whether you're curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode will get you thinking about how you're presenting your art to the world!   DISCOVER: Why Marketing Your Music Can Feel Like A Psyop How The Band Geese Got Into The Spotlight What Chaotic Good Did To Engineer A Buzzworthy Campaign How This Approach Ties Into The History Of Music Marketing What Influencers And UGC Have To Do With Music Virality Why It's Crucial To Understand The Nuts And Bolts Of Marketing Today How To Avoid Getting Sucked Into Gimmicks That Won't Last   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    39 мин.
  3. EP423: How To Pick The Right Marketing Channel For Growing Your Audience

    21 АПР.

    EP423: How To Pick The Right Marketing Channel For Growing Your Audience

    Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available...   In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies.   If you're unsure about where to build your fanbase online, you won't want to miss this episode's breakdown of the social media landscape!   DISCOVER: Why Short Form Video Content Is Essential Across Platforms How To Figure Out Which Platforms Align With What You Enjoy Why You Should Consider Where Similar Artists Are Succeeding What The Benefits Are Of Choosing A Platform You Actually Like How Experimenting And Using Social Media As A User Can Guide Your Decisions When To Go Deeper Than Just The Mainstream Social Platforms What To Avoid When Choosing A Platform Just Because It's Popular   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    31 мин.
  4. EP422: What To Do When Your Music Marketing Systems Break

    14 АПР.

    EP422: What To Do When Your Music Marketing Systems Break

    When your music marketing systems start falling apart, how do you come up with a game plan?   In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when your best marketing campaigns and systems break! Learn about identifying points of failure in your music marketing strategy, tweaking your process to better fit your life and career, and the importance of being prepared for changes!   If you've ever felt like your marketing efforts hit a roadblock right when you need them most, this episode is packed with insights to keep your momentum going even when life throws you curveballs!   DISCOVER: Why Being Underprepared Will Derail Your Music Marketing Systems How to Identify and Fix Points of Failure in Your Content Strategy What It Means to Build Resilience in Your Marketing Systems How to Adjust Your Plans for Unexpected Life Changes Why There's No "One-Size-Fits-All" Solution in Music Marketing How Honest Reflection on Your Priorities Drives Success What Your Beliefs About Burnout Teach You About Sustainability   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    34 мин.
  5. EP421: Are Artists Just Traveling T-Shirt Salesmen?

    7 АПР.

    EP421: Are Artists Just Traveling T-Shirt Salesmen?

    Are artists just traveling t-shirt salesmen? Let's actually unpack that concept...   In this episode of Creative Juice, Jack and Circa discuss monetization in the music industry and what business artists are really in! Learn about the core of your music career by examining if you're truly in the business of creating music or something else entirely and understand how different artist business types have different focuses!   If you're trying to understand where your efforts should be going for maximum impact and profitability, this episode is your go-to guide!   DISCOVER: Why Your Music Isn't Just The Product And What Actually Might Be How Understanding Your Business Type Can Lead To Better Decisions What Separates Successful Artists From The Struggling With Business Focus Why Focusing On What Already Works Can Catapult Your Career Forward What Questions You Should Be Asking To Define Your Artist Business How To Avoid The Trap Of Outdated Music Industry Gatekeeping Why Recognizing Your Business Type Changes Your Approach Entirely   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    25 мин.
  6. EP420: This One Skill Will Change The Course Of Your Music Career

    31 МАР.

    EP420: This One Skill Will Change The Course Of Your Music Career

    Do you know when to call it quits on an idea versus pushing on?   In this episode of Creative Juice, Jack and Circa tackle why artists abandon ship when projects are just hitting their stride! Learn about the critical skill of knowing when to lean into success, how waving goodbye to fan engagement assets damages careers, and why recognizing the value in the long game keeps artists moving forward.   If you're sick of stalling the potential of your music marketing plans, this episode will help you keep your momentum!   DISCOVER: Why Stopping Productive Projects Confuses Fans Why Artists Often Make Hasty Decisions To Bail On Success What Recognizing Momentum Can Do For A Successful Music Career What Stable Strategies Teach Us About Businesses How Finishing Projects Affects The Trajectory Of Your Career   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    31 мин.
  7. EP419: Early Music Marketing Lessons And Why They Matter Most

    24 МАР.

    EP419: Early Music Marketing Lessons And Why They Matter Most

    If the question "which strategy is right for me?" has you stuck in your music career, you're not alone...   In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans.   If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you!   DISCOVER: How Decision Paralysis Is Hindering Your Marketing Success Why You Should Value Failure More Than Success In Early Marketing What Fast Feedback Loops Can Do For Your Music Career How To Categorize Marketing Tactics Into Actionable Buckets Why Getting Things Wrong Is Crucial To Eventually Getting Things Right How To Balance Strategic Goals With Tactical Moves In Your Marketing What Your "Quick Wins" Say About Your Overall Marketing Strategy   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Artists Managers, Marketing, and Lessons To Help You Get Ahead Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    26 мин.
  8. EP418: Balancing Strategy and Fast Execution in Music Marketing

    17 МАР.

    EP418: Balancing Strategy and Fast Execution in Music Marketing

    If the question "which strategy is right for me?" has you stuck in your music career, you're not alone...   In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans.   If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you!   DISCOVER: How Decision Paralysis Is Hindering Your Marketing Success Why You Should Value Failure More Than Success In Early Marketing What Fast Feedback Loops Can Do For Your Music Career How To Categorize Marketing Tactics Into Actionable Buckets Why Getting Things Wrong Is Crucial To Eventually Getting Things Right How To Balance Strategic Goals With Tactical Moves In Your Marketing What Your "Quick Wins" Say About Your Overall Marketing Strategy   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Artists Managers, Marketing, and Lessons To Help You Get Ahead Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    26 мин.
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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

Информация

  • Автор
    Indepreneur
  • Годы выхода
    2017 - 2026
  • Выпуски
    97
  • Ограничения
    С ненормативной лексикой
  • Сайт подкаста
    Creative Juice

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