Creative Money ATX

Bri Landry

I am Bri Landry and I grew up in Austin, Texas. I have seen the skyscrapers go up with the cost of living. Austin has always been a place for creatives and I want to find out how we can keep it that way. In this podcast, I will be talking to local artists to find out how they are affording Austin. I want to talk about money, successes, and failures. What does it take to make a living off your art in Austin? 

  1. 05/16/2025

    10. Almost Real Things | Zach and Natalie

    In this episode of Creative Money ATX, I sit down with Natalie Earhart and Zach Zulch, the co-founders of Almost Real Things (ART) — a for-profit arts organization based in Austin that supports local creatives through a mix of events, exhibitions, and their signature magazine. Natalie also serves as Editor-in-Chief and a contributing writer, while Zach brings a complementary skill set that helps drive the organization’s vision. We start with Natalie’s and Zach’s personal journeys — how their relationships with art began, how they describe what they do, and the story of how Almost Real Things was born. They share the early inspirations, the evolution of the magazine, and what it’s like running a creative business day-to-day. We also get into the financial side of things: how ART functions as a for-profit, what revenue streams they’ve developed, and what experiments haven’t worked out. Natalie and Zach open up about the realities of sustaining an arts business in Austin — from barriers local artists face to their own strategic goals for 2025. Studio 2324  Elevate Grant  Nexus Grant Trail Conservancy  Touch The Art  Jason Webb watercolor artist  Ellen Nelson  Hanger Art Studio  Prospect New Orleans Prospect 6  Joey Cruz  24 Diner  Magnolia Cafe Saps  Texas Thrift   Armadillo Christmas Where to find Almost Real Things  https://almostrealthings.com/ Instagram: https://www.instagram.com/almostrealthings/ Support the show Find me, Bri Landry Instagram @creative_moneyatx https://www.creativemoneyatx.com/ If you liked the show please share, rate, and review.

    1h 6m
5
out of 5
4 Ratings

About

I am Bri Landry and I grew up in Austin, Texas. I have seen the skyscrapers go up with the cost of living. Austin has always been a place for creatives and I want to find out how we can keep it that way. In this podcast, I will be talking to local artists to find out how they are affording Austin. I want to talk about money, successes, and failures. What does it take to make a living off your art in Austin?