Creative Spaces

PMX Agency

PMX Agency is a global independent integrated marketing agency that leads with an insight-driven, consumer-centric approach to performance. PMX Agency's Creative Spaces is a series of intimate conversations that showcase the power of creativity, and its critical role in addressing and solving problems across the marketing landscape. With explorations in art, music, business and technology – recorded live at PMX Agency’s New York City Headquarters.

Episodios

  1. Creative Spaces Episode 4 with Margaret Moraskie

    25/10/2017

    Creative Spaces Episode 4 with Margaret Moraskie

    The consumer has changed. Values and behaviors are shifting, and what’s emerging is a newfound emphasis on “me” as luxury, and on transformative, personal experiences that transcend product or brand. As a result, the retail industry is undergoing, not an extinction, but an evolution – a pivot away from telling consumers how to think, feel and buy, towards regaining trust, and rebuilding meaningful relationships with the new consumer. In Episode 4 of Creative Spaces, we’re joined by retail marketing and analytics expert, Margaret Moraskie, as she relates her journey, and the step back from her thirty-year tenure from the industry as a way to gain critical perspective in both her professional and personal life. In our fourth installment, we’re looking at the current and future consumer landscape, what “I am the new luxury” means for brands, and how the increasing use of technology like artificial intelligence will ultimately require a human insight to achieve its full value.

    26 min
  2. Fashion & Creativity with Boston Proper's Sheryl Clark

    21/12/2016

    Fashion & Creativity with Boston Proper's Sheryl Clark

    Fashion & Creativity with Boston Proper's Sheryl Clark by PMX Agency

    54 min
  3. Performance: Jourdan Urbach with Chris Paradysz & Mike Visceglia

    01/06/2016

    Performance: Jourdan Urbach with Chris Paradysz & Mike Visceglia

    Performance: Jourdan Urbach with Chris Paradysz & Mike Visceglia by PMX Agency

    6 min
  4. Creative Spaces Episode 2: Jourdan Urbach

    01/06/2016

    Creative Spaces Episode 2: Jourdan Urbach

    Creativity is the root of successful entrepreneurship, and in Episode 2 of Creative Spaces, we’re joined by serial entrepreneur and retired classical violinist, Jourdan Urbach, to discuss his various ventures in creativity. Led by PMX Agency CEO, Chris Paradysz, and renowned NYC bassist, Mike Visceglia, the interview takes a deep dive into the critical moments of creative vulnerability, and how they have the power to transform ideas into break-through solutions for the challenges that businesses face every day. Jourdan shares his unique journey from professional musician to tech entrepreneur, his methods for fostering innovation in a team, and the ways he has been able to successfully utilize creative problem solving to bring new value to the world.

    22 min
  5. Creative Spaces: Chris Paradysz with Mike Visceglia & Rebecca Haviland (14 minute)

    11/12/2015

    Creative Spaces: Chris Paradysz with Mike Visceglia & Rebecca Haviland (14 minute)

    The worlds of music and marketing converge. Our interviewees discuss the powerful benefits of applying an open and creative mindset in the musical setting, and how marketers can draw connections to tap creativity within their organizations and in interactions with today’s complex consumer. Through the elements of risk-taking, trust and a shared dedication to creative exploration, musicians and marketers are able to determine innovative solutions to the problems they face on a daily basis.

    14 min
  6. Creative Spaces: Chris Paradysz with Mike Visceglia & Rebecca Haviland

    11/12/2015

    Creative Spaces: Chris Paradysz with Mike Visceglia & Rebecca Haviland

    In our kickoff episode of Creative Spaces, PM Digital CEO, Chris Paradysz, is joined by renowned bassist, Mike Visceglia, and multi-instrumentalist/singer, Rebecca Haviland, to discuss the powerful benefits of approaching any business with an open and creative mindset. With strong correlations made between the music and business landscapes, our interviewees draw connections to how marketers can tap creativity within their organizations, their strategies and in interactions with today’s complex consumer. They ultimately conclude that through the elements of risk-taking, trust and a shared dedicated to creative exploration, musicians and marketers alike are in a position to cultivate innovative solutions to the problems they face on a daily basis.

    34 min
  • 6 episodios

Acerca de

PMX Agency is a global independent integrated marketing agency that leads with an insight-driven, consumer-centric approach to performance. PMX Agency's Creative Spaces is a series of intimate conversations that showcase the power of creativity, and its critical role in addressing and solving problems across the marketing landscape. With explorations in art, music, business and technology – recorded live at PMX Agency’s New York City Headquarters.

Información

  • Creador
    PMX Agency
  • Años de actividad
    2016 - 2017
  • Episodios
    6
  • Clasificación
    Apto
  • Copyright
    © All rights reserved
  • Mostrar sitio web
    Creative Spaces