creativeBTS

Brian Bosché
  • 5,0 (10)
  • TIẾP THỊ

Every week, go behind the scenes with marketing and creative leaders. This podcast will go deep into the process of how great marketing campaigns and creative projects are taken from idea to launch. You’ll learn how different companies develop their strategies, manage their processes, structure their teams, collaborate with stakeholders, and which tools they use to make it all happen. Host Brian Bosché, Co-founder of Slope, a creative agency turned software company that was acquired by Smartsheet, investigates how teams and individuals harness creativity to deliver real-world value.

  1. 20/07/2022

    Jared Kleinstein on building Gondola, the IMDb for social media

    Jared Kleinstein is the Founder and CEO of Gondola, a platform that allows marketing and creative professionals to showcase their work on social media. Gondola has grown quickly in the sports community because creatives get access to performance metrics and are credited across any channel that posts their work. Jared was inspired to start Gondola through his work leading sports partnerships at Vine/Twitter and running his own successful production company, Fresh Tape Media. Brian and Jared chat about how creatives are building their own brands, why credit is so important in the marketing and creative industry, and how they have grown Gondola as a startup. Follow Jared Kleinstein on Twitter Check out Gondola

    38 phút

  2. 06/07/2022

    Giulia Zecchini on building a community with Sneaker Sisterhood

    Giulia Zecchini is the Co-founder of Sneaker Sisterhood, a platform for women to create, discuss, and positively impact the sneaker culture. Sneaker Sisterhood has grown their community to over 14,000 people and worked with brands like Jumpman, Nike, and Adidas since it was created in 2019. Giulia is a commercial strategy leader and has worked at leading brands in sports and gaming like Formula 1 and FACEIT. Brian and Giulia chat about how to build an authentic community, how technology platforms like Discord and Instagram can help a community grow, and the best ways brands can work with communities. Follow Sneaker Sisterhood on Instagram. Follow Giulia Zecchini on Instagram.

    35 phút

  3. 15/06/2022

    Zach Soskin on creating brand content with athletes

    Zach Soskin is the Co-founder of Voltage Management, an athlete and brand marketing agency specializing in athlete representation, brand strategy, content creation, and ownership. Zach started his career in grassroots football marketing at adidas before starting Voltage Management and working with athletes like Bryan Bresee, Travis Etienne, Olivia Miles, and Jewel Spear. Brian and Zach chat about why athletes can build such powerful personal brands, how athletes can develop their content strategy to achieve their goals, and best practices for brands that want to work with athletes.

    47 phút

  4. 28/03/2022

    Olly Hudson on how businesses can better utilize TikTok

    Olly Hudson is the founder of Soar With Us, one of the UK's leading TikTok growth agencies with over $1.2M in advertising spend on TikTok per month. Brian and Olly discuss what makes TikTok a powerful channel for businesses, what organic videos perform well for businesses, and his strategies to effectively advertise on TikTok.

    35 phút

  5. 07/10/2021

    Megan Reyes on building better brands for athletes

    Megan Reyes is a freelance sports/athlete branding & social marketing consultant, and built her experience working at places like Blue Wire, The Athletic, 2K, and the Golden State Warriors. Brian and Megan chat about what makes a strong brand for an athlete, how athletes can start building their brand pillars, what athletes can do to differentiate themselves, and how brands can better work with athletes. Host: Brian Bosche Guest: Megan Reyes

    45 phút

  6. 22/09/2021

    Jesse Chuku on Transitioning from a Pro Athlete to a Creator with Over 3M TikTok Followers

    Jesse Chuku was one of the top basketball players growing up in the UK, and had a successful college career in the States at Lehigh University and then professionally in Greece, Spain, and the British Basketball League. Since he stopped playing professional basketball last year, Jesse has become a content creator and amassed more than 3M TikTok followers and 620K YouTube Subscribers. Brian and Jesse chat about what it was like growing up in the UK playing basketball, how he transitioned to being a creator, the TikTok Creator Basketball Tournament at the GG3x3, and advice for other athlete creators. Host: Brian Bosche Guest: Jesse Chuku

    34 phút

  7. 19/01/2021

    Shann Biglione, Head of Strategy at Zenith, on creative strategy in advertising

    Shann Biglione is the Head of Strategy at Zenith USA, and has previously worked at Walt Disney Studios, Doco, and Publicis Media in China. Brian and Shann go behind the scenes to talk about Shann's career in media and agencies, the different aspects of creative strategy, launching new products, and how campaigns can work effectively across different channels.

    44 phút

  8. 16/12/2020

    Nathalie Balda, Sr. Social Manager at Prime Video, on the role of social media in entertainment

    Nat Balda is a Sr. Social Marketing Manager at Amazon Prime Video, and previously worked at Netflix and HBO. Brian and Nat go behind the scenes to talk about social media in entertainment, building a voice on a brand account, and the importance of social media in growing fan communities.

    44 phút
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Trailer

5
/5
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Giới Thiệu

Every week, go behind the scenes with marketing and creative leaders. This podcast will go deep into the process of how great marketing campaigns and creative projects are taken from idea to launch. You’ll learn how different companies develop their strategies, manage their processes, structure their teams, collaborate with stakeholders, and which tools they use to make it all happen. Host Brian Bosché, Co-founder of Slope, a creative agency turned software company that was acquired by Smartsheet, investigates how teams and individuals harness creativity to deliver real-world value.

Thông Tin

  • Nhà sáng tạo
    Brian Bosché
  • Năm hoạt động
    2020 - 2022
  • Tập
    32
  • Xếp hạng
    Thô tục
  • Bản quyền
    © Brian Bosché
  • Trang web chương trình
    creativeBTS