Creativity Boost

Iredafe Owolabi

Creativity Boost is the podcast for ambitious creatives who know they’re sitting on something powerful — a song, a book, an app, a brand, a business, a movement — but feel stuck on how to bring it to life. If you’ve got an idea, talent, or skill and don't want to take it to your grave untapped, this show is your weekly charge of inspiration, strategy, and fearless motivation. 🎧 Each episode is a creativity masterclass — packed with actionable insights, thought-provoking discussions, affirmations, creative exercises, and expert interviews. You’ll learn how to think differently, create fearlessly, and master the art, science, and business of your creativity. Whether you're launching your first project or scaling your creative empire, we’re here to help you go from idea to income and from concept to cashflow. Subscribe now and join the fearless creatives rising to dominate their marketplace. Let’s boost your creativity and turn your brainchild into breakthrough today! Hosted on Acast. See acast.com/privacy for more information.

  1. APR 28

    The Million Dollar Author Formula

    The Million Dollar Author Formula: 7 Beliefs to Turn a $0/Month Book Into a Business Iredafe presents a “Million Dollar Author Formula” built on seven beliefs to help authors take a book earning $0 per month to a million-dollar author business, emphasizing that a formula only works when applied. Drawing from his 2018 book How to Make Millions as an Entrepreneur and frustration with “gurus,” he explains that success starts with becoming the kind of person who can do the work (being, feeling, thinking, doing, having). Key beliefs include believing in God, yourself, your content and promise, the process (including investing in yourself and learning seedtime/harvest), and systems (automation, delegation, promotion, AI). He outlines monetization math: $20 book x 50,000, or repackaging into $200 audio (5,000), $2,000 video (500), or $20,000 coaching (50). He ends by inviting viewers to a 5-day Publishing Profits Challenge to fix sales, marketing, messaging, methods, monetization, and momentum. 00:00 Million Dollar Author Intro 00:48 Why I Wrote The Book 04:28 Doing Versus Being 07:35 Belief One God 11:31 Belief Two Yourself 15:29 Million Dollar Formula Math 19:57 Value Ladder Offers 21:44 Belief Four Process 28:39 Pricing Promise Not Price 33:03 Believe Your Promise 36:56 Belief Seven Systems 38:10 Challenge Invite Outro 🎙️ Thanks for listening Each episode on Creativity Boost is a masterclass to help you become the best version of yourself. 🔗 Subscribe now and never miss an episode that could change your life, career and business altogether. Get Million Dollar Creativity here: https://milliondollarcreativitybook.com/ 📩Download free audio book (Ignite your Creativity): https://creativity.iredafeowolabi.net/get-audio-342 📲 Connect with us on YouTube: www.youtube.com/@Creativityboostpodcast Written a book or want to write a book? publishingprofitschallenge.com 💼 Invite me? https://iredafeowolabi.net/invite-me/ 💡 If you enjoyed the show, leave a comment/review — it helps more creatives find this content and fuel their journey! Hosted on Acast. See acast.com/privacy for more information.

    39 min
  2. APR 21

    Keys to Escaping the $0 Month KDP Trap

    This episode describes the “$0 month KDP trap,” where authors see little or no income across platforms like Amazon KDP, Draft2Digital, Lulu, BookBaby, and IngramSpark despite writing good books. The speaker argues authors have been misled into believing publishing, posting on many platforms, or writing more books automatically creates income, noting retailers like Amazon are not partners and control pricing, ranking, and visibility while rewarding volume over value. He outlines levels from “writer-entrepreneur” and “kindlepreneur” to “bookpreneur,” urging authors to think like owners and turn a book into a business by monetizing the problem it solves, moving from royalties to relationships via email lists and communities, and creating one clear offer where the book is a trust-building entry point. He promotes a five-day Publishing Profit Challenge covering marketing, messaging, methods, monetization, and momentum. 00:00 The Zero Dollar Trap 02:13 The Big Publishing Lie 04:43 Author Levels Explained 07:49 Publishing Is Not Income 10:43 Why Authors Stay Stuck 13:28 Competing on the Wrong Game 15:05 Escape Plan Overview 15:12 Monetize the Transformation 19:35 Royalties to Relationships 20:36 One Offer Strategy 21:39 Turn Your Book Into Asset 22:24 Challenge Invitation Wrap Up 🎙️ Thanks for listening Each episode on Creativity Boost is a masterclass to help you become the best version of yourself. 🔗 Subscribe now and never miss an episode that could change your life, career and business altogether. Get Million Dollar Creativity here: https://milliondollarcreativitybook.com/ 📩Download free audio book (Ignite your Creativity): https://creativity.iredafeowolabi.net/get-audio-342 📲 Connect with us on YouTube: www.youtube.com/@Creativityboostpodcast Written a book or want to write a book? publishingprofitschallenge.com 💼 Invite me? https://iredafeowolabi.net/invite-me/ 💡 If you enjoyed the show, leave a comment/review — it helps more creatives find this content and fuel their journey! Hosted on Acast. See acast.com/privacy for more information.

    24 min
  3. APR 14

    Five Mindsets That Keep Authors Broke—and How Wealthy Authors Think Differently

    The speaker, an 18-book author, explains why some authors stay broke while others earn hundreds of thousands or millions, outlining five mindset differences and how to turn a book into a cashflow machine. First, many authors believe “time is money,” spend years writing, then wait 60–90 days for small royalties, ignoring the time value of money and failing to question the system; wealthy authors seek faster payment and buy back time. Second, authors assume more books equals more money, but one good book with a good system can be highly profitable. Third, authors think books sell themselves by listing on platforms, but platforms aren’t a sales team. Fourth, they equate more traffic (e.g., Amazon as a “highway”) with sales; wealthy authors drive traffic to their own sales pages. Fifth, they confuse posting/promotion with marketing, which is creating desire based on what the market wants. The episode ends with an invitation to a five-day Publishing Profits Challenge covering marketing, messaging, methods, monetization, and momentum. 00:00 Broke vs Wealthy Authors 01:54 Mindset One Time Value 06:23 Kingship Thinking Shift 13:30 Mindset Two More Books 16:43 Leverage Through Delegation 19:24 Mindset Three Platforms Sell 20:43 Mindset Four Traffic Myth 26:19 Wealthy Author Ownership 27:42 Mindset Five Real Marketing 29:15 Wrap Up And Challenge 🎙️ Thanks for listening Each episode on Creativity Boost is a masterclass to help you become the best version of yourself. 🔗 Subscribe now and never miss an episode that could change your life, career and business altogether. Get Million Dollar Creativity here: https://milliondollarcreativitybook.com/ 📩Download free audio book (Ignite your Creativity): https://creativity.iredafeowolabi.net/get-audio-342 📲 Connect with us on YouTube: www.youtube.com/@Creativityboostpodcast Written a book or want to write a book? publishingprofitschallenge.com 💼 Invite me? https://iredafeowolabi.net/invite-me/ 💡 If you enjoyed the show, leave a comment/review — it helps more creatives find this content and fuel their journey! Hosted on Acast. See acast.com/privacy for more information.

    30 min
  4. APR 7

    How Authors Can Sell Books Without Begging or Yelling

    In this episode, the host argues that authors struggle to sell because they beg or push links instead of learning sales and offering value. The speaker, an author of 17 books with an 18th forthcoming, explains that people don’t hate buying books but hate pressure, and that effective selling focuses on the outcome, promise, and transformation rather than the book’s pages or the author’s dream. Begging language such as “please support me,” “help me reach my goal,” and “it’ll mean so much to me” is flagged as ineffective because sympathy doesn’t drive purchases; self-interest does. The core shifts presented are to sell the problem and desired result, teach publicly while selling persuasively by sharing real insights and frameworks, and position the book as a bridge from a reader’s current state to a desired transformation, making the book an entry point that builds credibility and trust. 00:00 Stop Begging to Sell 02:01 Why Authors Struggle 04:52 Sell Outcomes Not Books 06:48 Book as Proof 11:36 Begging Red Flags 13:35 Identity Shift for Authors 15:05 Three Selling Shifts 16:37 Teach Publicly Sell 19:49 Make Your Book Bridge 20:58 Persuasive Messaging 21:49 Closing Recap 🎙️ Thanks for listening Each episode on Creativity Boost is a masterclass to help you become the best version of yourself. 🔗 Subscribe now and never miss an episode that could change your life, career and business altogether. Get Million Dollar Creativity here: https://milliondollarcreativitybook.com/ 📩Download free audio book (Ignite your Creativity): https://creativity.iredafeowolabi.net/get-audio-342 📲 Connect with us on YouTube: www.youtube.com/@Creativityboostpodcast Written a book or want to write a book? publishingprofitschallenge.com 💼 Invite me? https://iredafeowolabi.net/invite-me/ 💡 If you enjoyed the show, leave a comment/review — it helps more creatives find this content and fuel their journey! Hosted on Acast. See acast.com/privacy for more information.

    23 min
  5. FEB 3

    Why Most Authors Fail Even Before They Start (2 Quick Fixes)

    Why 90% of Authors Struggle Financially: Common Mistakes and Solutions The presenter explores why the majority of authors struggle financially, despite their creativity and hard work. Drawing from personal experience as an author of 17 books, the speaker highlights two fundamental mistakes that contribute to authors' lack of success: poor book titles and subtitles. Emphasizing the importance of clear and engaging titles, the speaker criticizes the use of overly complex or technical language, and encourages authors to create titles that resonate with their audience. The session aims to guide authors towards financial abundance by avoiding these common pitfalls. 00:00 Introduction: The Struggles of Authors 01:32 Why Authors Fail: Two Fundamental Mistakes 03:36 Mistake 1: Bad Book Titles 11:25 Mistake 2: Technical Jargon and Poor Subtitles 26:57 Conclusion: Transforming Your Book into a Business 🎙️ Thanks for listening Each episode on Creativity Boost is a masterclass to help you become the best version of yourself. 🔗 Subscribe now and never miss an episode that could change your life, career and business altogether. Get Million Dollar Creativity here: https://milliondollarcreativitybook.com/ 📩Download free audio book (Ignite your Creativity): https://creativity.iredafeowolabi.net/get-audio-342 📲 Connect with us on YouTube: www.youtube.com/@Creativityboostpodcast Written a book or want to write a book? publishingprofitschallenge.com 💼 Invite me? https://iredafeowolabi.net/invite-me/ 💡 If you enjoyed the show, leave a comment/review — it helps more creatives find this content and fuel their journey! Hosted on Acast. See acast.com/privacy for more information.

    28 min
  6. JAN 27

    Keys to Selling Your Books without Yelling or Begging

    Selling Your Book Without Begging or Yelling: Mastering Effective Sales Techniques In this episode, we delve into the secrets of selling books without the need to beg, yell, or feel sleazy. With experience from authoring 17 books and preparing to launch his 18th, the speaker shares valuable insights on how to transition from merely promoting products to offering outcomes that potential readers care about. Learn why it's essential to focus on the value and transformation your book provides, rather than the pages and pieces it contains, and discover the identity shift authors must make to sell effectively. The episode covers key sales strategies, including understanding your audience's needs, teaching publicly, and presenting your book as a bridge to desired outcomes, thus transforming the entire sales experience. 00:00 Introduction: The Struggle of Selling Books 00:29 The Secret Sauce to Selling Books 02:01 Common Mistakes Authors Make 03:09 The Importance of Selling Skills 04:20 Shifting Your Mindset 06:05 Creating a Desire to Buy 13:35 The Identity Shift for Authors 15:09 Effective Selling Strategies 21:30 Conclusion: Transform Your Book Sales 🎙️ Thanks for listening Each episode on Creativity Boost is a masterclass to help you become the best version of yourself. 🔗 Subscribe now and never miss an episode that could change your life, career and business altogether. Get Million Dollar Creativity here: https://milliondollarcreativitybook.com/ 📩Download free audio book (Ignite your Creativity): https://creativity.iredafeowolabi.net/get-audio-342 📲 Connect with us on YouTube: www.youtube.com/@Creativityboostpodcast Written a book or want to write a book? publishingprofitschallenge.com 💼 Invite me? https://iredafeowolabi.net/invite-me/ 💡 If you enjoyed the show, leave a comment/review — it helps more creatives find this content and fuel their journey! Hosted on Acast. See acast.com/privacy for more information.

    23 min
  7. JAN 20

    3 Reasons Authors Can't Sell and How to Overcome them

    Unlocking Author Success: Overcoming Sales Challenges In this video, the speaker discusses the three major problems hindering authors from monetizing their books: lack of sales skills, unclear target audience, and misunderstandings about the money game. The speaker highlights typical mistakes such as 'begging behavior', 'shouting strategy', 'distress selling', and erroneous pricing adjustments that stem from a lack of proper sales training. He further explains that many authors do not know who to sell to, often relying on friends and family, which is ineffective. Lastly, the speaker delves into the financial aspects, emphasizing the need for investment instincts and effective systematization to grow one's business. The session wraps up with an invitation to a five-day live challenge aimed at fixing book sales issues, marketing, messaging, methods, monetization, and momentum. 00:00 Introduction: The Biggest Problems Authors Face 02:30 Problem 1: Authors Don't Know How to Sell 12:41 Problem 2: Authors Don't Know Who to Sell To 20:43 Problem 3: Authors Don't Understand the Money Game 29:01 Conclusion and Invitation to Publishing Profits Challenge 🎙️ Thanks for listening Each episode on Creativity Boost is a masterclass to help you become the best version of yourself. 🔗 Subscribe now and never miss an episode that could change your life, career and business altogether. Get Million Dollar Creativity here: https://milliondollarcreativitybook.com/ 📩Download free audio book (Ignite your Creativity): https://creativity.iredafeowolabi.net/get-audio-342 📲 Connect with us on YouTube: www.youtube.com/@Creativityboostpodcast Written a book or want to write a book? publishingprofitschallenge.com 💼 Invite me? https://iredafeowolabi.net/invite-me/ 💡 If you enjoyed the show, leave a comment/review — it helps more creatives find this content and fuel their journey! Hosted on Acast. See acast.com/privacy for more information.

    31 min
  8. JAN 20

    Crack The Creativity Code

    Unlocking Your Entrepreneurial Creativity: Overcoming the Four Major Blockers In this insightful discussion, the host explores the four primary blockers to creativity that impact entrepreneurs. Through practical examples and biblical references, the host identifies lack of vision, lack of faith, lack of inspiration, and lack of knowledge as key obstacles. The conversation emphasizes the importance of imagination, belief, continued inspiration, and ongoing learning in overcoming these hurdles. By addressing these blockers, entrepreneurs can enhance their creative processes and achieve greater prosperity and success. 00:00 Introduction and Overview 00:52 The Importance of Creativity 02:04 Blocker 1: Lack of Vision 08:49 Blocker 2: Lack of Faith 15:34 Blocker 3: Lack of Inspiration 19:08 Blocker 4: Lack of Knowledge 20:49 Conclusion and Final Thoughts 🎙️ Thanks for listening Each episode on Creativity Boost is a masterclass to help you become the best version of yourself. 🔗 Subscribe now and never miss an episode that could change your life, career and business altogether. Get Million Dollar Creativity here: https://milliondollarcreativitybook.com/ 📩Download free audio book (Ignite your Creativity): https://creativity.iredafeowolabi.net/get-audio-342 📲 Connect with us on YouTube: www.youtube.com/@Creativityboostpodcast Written a book or want to write a book? publishingprofitschallenge.com 💼 Invite me? https://iredafeowolabi.net/invite-me/ 💡 If you enjoyed the show, leave a comment/review — it helps more creatives find this content and fuel their journey! Hosted on Acast. See acast.com/privacy for more information.

    22 min

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Creativity Boost is the podcast for ambitious creatives who know they’re sitting on something powerful — a song, a book, an app, a brand, a business, a movement — but feel stuck on how to bring it to life. If you’ve got an idea, talent, or skill and don't want to take it to your grave untapped, this show is your weekly charge of inspiration, strategy, and fearless motivation. 🎧 Each episode is a creativity masterclass — packed with actionable insights, thought-provoking discussions, affirmations, creative exercises, and expert interviews. You’ll learn how to think differently, create fearlessly, and master the art, science, and business of your creativity. Whether you're launching your first project or scaling your creative empire, we’re here to help you go from idea to income and from concept to cashflow. Subscribe now and join the fearless creatives rising to dominate their marketplace. Let’s boost your creativity and turn your brainchild into breakthrough today! Hosted on Acast. See acast.com/privacy for more information.