Creator Generation

Changer

5.0 (4)
Business
Updated Weekly

Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and digital experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video successes.

15h ago

From MrBeast's Strategist to Creator Business Advisor - Feat Mario Joos

Mario Joos has been inside some of the biggest creator operations in the world - including two and a half years with the MrBeast team and a stint as fractional CEO of the Stokes Twins - and what he found working with some of these big teams may surprise you. In this episode, Mario breaks down the uncomfortable truth about large creator businesses that behind the polished content and massive subscriber counts, most operations are held together with bandage fixes and reactive hiring. The systems look impressive from the outside. Inside, it's usually a different story. We get into the real revenue picture for creators why AdSense-plus-sponsorships is a ceiling, not a strategy, and what it actually looks like when a creator builds a business that generates money independent of their content output. We also cover team structure - the four-stage content operation that separates world-class channels from everyone else and the CEO hiring problem, which Mario describes as the hardest thing a creator will ever do and one that even the biggest names in the industry keep getting wrong. And then there's the mindset conversation, which is where things get honest. Mario talks about obsession as a prerequisite, fear-based motivation as a real driver for high performers, and the moment he realised that the creators who don't change aren't lacking information - they're prioritising ego over their actual goal. This is part one of a two part conversation. If you're building a creator business and you want to understand what the next level actually looks like, this is the episode. Topics covered: creator business structure · revenue models beyond AdSense · niche monetisation · team hiring and operations · the CEO problem · platform diversification · AI policy · mindset and motivation

39 min
12/04/2025

SPECIAL: The Implications of Australia's Social Media Ban

Australia is about to become the first country in the world to introduce a minimum age of 16 for major social media platforms - including Instagram, TikTok, Snapchat, reddit and also platforms like YouTube, and its being referred to as the Social Media Ban. Supporters call it a necessary step to protect young people. Critics say it’s unrealistic, hard to enforce, and will have problematic consequences. So what does this mean for creators? For audiences? For the future of content and free expression? And if Australia goes first… who’s next?” We are joined by special guests Sarah Renae Clark and Taylor Lorenz to help unpack the issues.

58 min
12/07/2022

Balanced Journalism in an Imbalanced World – Feat Taylor Lorenz

Blogger turned tech columnist for the Washington Post Taylor Lorenz discusses the importance of balanced journalism, while wrapping in some of the biggest news items of 2022; including Twitter, the Depp/Heard trial, and NFTs. Episode Chapters: 0:00 Intro7:42 Becoming the enemy of Right Wing media14:14 NFTs20:10 The pros and cons of Mr Beast27.40 Depp vs Heard32:05 Twitter40:17 Future predictions If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g Check out Taylor on Instagram here:https://www.instagram.com/taylorlorenz/?hl=en On Twitter here:@TaylorLorenz And on TikTok here:https://www.tiktok.com/@taylorlorenz?is_from_webapp=1&sender_device=pc ---- Connect Via ----Instagram: https://www.instagram.com/thecreatorgeneration/Twitter: https://twitter.com/creator_genWebsite: : https://www.creatorgeneration.comiTunes Podcast: https://podcasts.apple.com/au/podcast/creator-generation/id1467880508 #TaylorLorenz #WashingtonPost #Journalism #News #podcast #youtubeinterview #creatorgeneration

44 min
11/30/2022

Do You Need a Manager? – Feat Reuven Ashtar

This week world class talent manager Reuven Ashtar shares with us what makes a good talent manager, why you might need one, how much they should cost you, and a whole lot more! Episode Chapters: 0:00 Intro6:40 What should a manager do for creators?18:09 What should creators look for in a manager?30:50 When is the right time to get representation?43:00 Is the online space starting to mirror traditional media?47:30 What's the future look like for creators? If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g Check out Reuven at Dark Matter Ventures here:https://www.darkmatter.ventures/ And at Never Napping here:https://www.nevernapping.com/ ---- Connect Via ----Instagram: https://www.instagram.com/thecreatorgeneration/Twitter: https://twitter.com/creator_genWebsite: : https://www.creatorgeneration.comiTunes Podcast: https://podcasts.apple.com/au/podcast/creator-generation/id1467880508 #ReuvenAshtar #nevernapping #darkmatterventures #talentmanager #talentagent #podcast #youtubeinterview #creatorgeneration

53 min
11/23/2022

Investing in the Creator Community - Feat Michael Ma of CreatorDAO

Michael's company, CreatorDAO, has entered the investment space like few others. Navigating W3, Crypto and Blockchain are some of the things we chat with him about. Plus, we discuss what creators can do to maximise their presence in this misunderstood space, in order to boost their opportunities and make money. Episode Chapters: 0:00 Intro6:15 What is a DAO?10:15 The myth about W316:05 What are the new types of colaborations?23:34 How does CreatorDAO work?39:55 What can creators do to prepare for W3? If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g Check out CreatorDAO here:https://creatordao.com/ ---- Connect Via ----Instagram: https://www.instagram.com/thecreatorgeneration/Twitter: https://twitter.com/creator_genWebsite: : https://www.creatorgeneration.comiTunes Podcast: https://podcasts.apple.com/au/podcast/creator-generation/id1467880508 #CreatorDAO #MichaelMa #creatorcconomy #creatorinvestments #podcast #youtubeinterview #creatorgeneration

43 min
11/16/2022

Demystifying the YouTube Algorithms - Special Q&A

In this special episode, we focus on the YouTube Algorithms, breaking down some common misconceptions and answering the most important questions: how do they work and what can you do about it? Episode Chapters: 1:25 What are the YouTube algorithms? 4:27 Do the algorithms hate you?7:24 How do the algorithms make recommendations?15:30 Can a bad video tank your channel?21:32 What is the best thing a creator should focus on? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform. If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g ---- Connect Via ----Instagram: https://www.instagram.com/thecreatorgeneration/Twitter: https://twitter.com/creator_genWebsite: : https://www.creatorgeneration.comiTunes Podcast: https://podcasts.apple.com/podcast/creator-generation/id1467880508 #youtubealgorithms #youtubeQandA #youtuber #creatorgeneration #podcast

24 min
11/09/2022

Q&A Roulette – Are YouTube Tags Important? Dealing With Dislikes, And More!

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:54 Are tags important?4:07 How do you deal with dislikes?8:46 The difference between YouTube membership and Patreon16:30 How many social media platforms are too many? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform. If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g We chatted about this excellent Creator Generation podcast with Dylan, regarding Patreon. Listen to it here:https://podcasts.apple.com/au/podcast/patreon-its-like-onlyfans-for-creators-but-not-really/id1467880508?i=1000562332533 Or watch it here: https://www.youtube.com/watch?v=R8N8gkR34Q0 ---- Connect Via ----Instagram: https://www.instagram.com/thecreatorgeneration/Twitter: https://twitter.com/creator_genWebsite: : https://www.creatorgeneration.comiTunes Podcast: https://podcasts.apple.com/podcast/creator-generation/id1467880508 #patreon #dislikes #youtubeQandA #QandAroulette #youtuber #creatorgeneration #podcast

20 min
11/02/2022

Wear Your Passions on Your Sleeve – Feat Glory Allan

We love when a creator is able to turn their passion into a successful YouTube business. This week, we talk with Dre Glory Allan about his passion for fashion, and how he was able to create a popular label out of what began as sewing tutorials. Episode Chapters: 0:00 Intro6:05 From a sewing channel to a fashion brand19:24 Expanding from a 'utility channel' 24:24 How does the business work?35:45 What's your best advice for creators? If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g Check out Glory Allan's channel here:https://www.youtube.com/c/GloryAllan ---- Connect Via ----Instagram: https://www.instagram.com/thecreatorgeneration/Twitter: https://twitter.com/creator_genWebsite: : https://www.creatorgeneration.comiTunes Podcast: https://podcasts.apple.com/au/podcast/creator-generation/id1467880508 #GloryAllan #Sewing #Tutorial #Fashion #podcast #youtubeinterview #creatorgeneration

39 min

5

out of 5

4 Ratings

Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and digital experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video successes.

Creator

Changer
Years Active

2019 - 2026
Episodes

135
Rating

Explicit
Copyright

© 2025 Changer Pty Ltd
Show Website

Creator Generation