Creator Landscape

Jake Pearson

Learn what successful creators and industry pros are doing to navigate the industry and build their brands. Discover how you can grow your personal brand & professional network inside the creator economy.

  1. EPISODE 1

    Why You Should Post the Content That Scares You the Most | S2 Episode 1 | #23

    Summary In this episode, Hunter Ellenbarger, an independent creative director, shares his journey from working at YouTube to starting his own design studio, Star Quality. He discusses his experiences collaborating with creators like Emma Chamberlain and highlights the importance of authenticity and creativity in content creation. Hunter also explores the evolving landscape of social media and the role of humor, escapism, and absurdism in engaging audiences. He emphasizes the need for experimentation and iteration in content creation and shares his personal approach to presenting his design studio as a playful and silly brand. In this conversation, Hunter and Jake discuss the importance of embracing silliness and authenticity as a creator. They share personal experiences of overcoming imposter syndrome and managing anxiety. Hunter reflects on proud moments in the creator economy, including working at Coachella. They provide strategies for managing imposter syndrome and reframing anxiety as a tool. They encourage creators to focus on the positives and embrace fear when posting content. The conversation concludes with a reminder that anyone can succeed as a creator and to feel the fear and post anyway. Connect with Hunter: https://www.creatorland.com/hellohunterr Connect with Jake: https://www.creatorland.com/itsjakepearson Chapters 00:00 Introduction and Background 01:32 Transition to Starting Star Quality 06:29 Dream Creator or Influencer to Work With 06:58 Exciting Experiences at YouTube 10:27 Emma Chamberlain's Authenticity and Creative Vision 11:12 Emma Chamberlain's Editing Style and Relatability 13:06 Emma Chamberlain's Evolution and Pop Star-like Approach 16:11 The Importance of Being Real and Authentic as a Content Creator 19:17 Creating Intrigue and Mystery in Social Media Content 22:05 Brands Being Real and Relatable on Social Media 23:27 Humor, Escapism, and Absurdism in Content Creation 25:23 Authenticity in Presenting a Design Studio 25:53 Embracing Silly and Authenticity 26:37 Overcoming Imposter Syndrome 29:09 Proud Moments in the Creator Economy 32:44 Managing Imposter Syndrome 35:49 Reframing Anxiety as a Tool 43:08 Finding Positives and Overcoming Doubt 46:47 Embracing Anxiety as a Creator 49:39 Takeaways and Encouragement

    49 min

About

Learn what successful creators and industry pros are doing to navigate the industry and build their brands. Discover how you can grow your personal brand & professional network inside the creator economy.