Creator Secrets

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Welcome to Creator Secrets, the go-to podcast for video production entrepreneurs aiming to elevate their businesses. Hosted by Ridge Krauss, the visionary behind one of the most dynamic creative agencies in the Treasure Valley, this podcast peels back the curtain on the video production industry, offering a deep dive into the principles and tactics essential for scaling your business. Each episode, Ridge sits down with leading figures in video production and content creation, unpacking the strategies and insights that have propelled their businesses to new heights. From harnessing the power of social media to mastering client acquisition and retention, Creator Secrets covers the spectrum, ensuring you're equipped with the knowledge to thrive in this competitive space. Creator Secrets is more than just a podcast; it's a community of forward-thinking creators dedicated to pushing the boundaries of what's possible in video production. Whether you're a seasoned pro looking to expand your operation or a budding entrepreneur in the early stages of building your empire, Creator Secrets offers the inspiration, insights, and actionable advice you need to succeed. Tune in to Creator Secrets and unlock the strategies that will transform your passion for video production into a flourishing business. Join Ridge and his guests as they share the secrets to making impactful content, engaging your audience, and turning your creative vision into a lucrative reality. Subscribe now and start writing your own success story in the world of video production.

الحلقات

  1. ١٠‏/٠٦‏/٢٠٢٤

    How Nolan Went From $1.5K/mo to $14.5K/MRR in Under 30 Days

    This podcast follows the journey of Nolan, a video production business owner, as he scales his monthly revenue from $1,500 to $14.5K in just 30 days. We talk about the importance of niching down to a specific market, the challenges and successes encountered along the way, strategies to acquire new clients, and the necessity of taking massive action and tracking KPIs for sustainable business growth. Nolan stresses the significance of understanding business fundamentals, being genuine in sales, and practicing what you preach, while also sharing his experience with various coaching programs.

    ٥٤ من الدقائق

  2. ٣٠‏/٠٥‏/٢٠٢٤

    Insane Business Principles Nobody Talks About to Scale a Video Agency | The Benj and Sailor Show

    In this episode, Ridge shares insights into the pivot from videography to coaching, the importance of finding purpose in your work, and invaluable strategies for scaling a business through personal branding and effective communication. Stick around as we also dive into deep work sessions, the importance of having mentors, and the ultimate goal of leading a purpose-driven life.

    ٥٦ من الدقائق

  3. ١٧‏/٠٣‏/٢٠٢٤

    From Failed Marketing Agency to a $2M+ Video Agency with Ocean Gross

    In this conversation, Ridge and Ocean delve into the world of videography and video agency business, focusing on the challenges and strategies for scaling a business. The speaker, who transitioned from a failed marketing agency to founding a successful video agency, shares his journey and lessons learned. The discussion touches on the importance of niche marketing, the value of networking and public speaking, and the crucial role of identifying effective business models and offers. Additionally, they explore the significance of being a marketer first before a videographer, leveraging ads, and the potential of both local and national market strategies. The conversation also covers the challenges of guaranteeing video results, strategies for direct client acquisition, and tips for videographers looking to scale their business. Key advice includes focusing on providing outcomes rather than just videos, the importance of mentorship, and choosing the right business model for expansion. 00:00 The Journey from Failed Marketing Agency to Successful Video Agency 00:32 The Initial Struggles and Learning Curve 01:08 Transitioning to Video: A New Beginning 01:47 The Hard Truths of Starting a Video Agency 02:01 Networking: A Double-Edged Sword 02:44 The Evolution of a Video Agency Owner 04:51 Mastering the Market: Finding What Works 12:49 The Importance of Marketing Skills for Videographers 15:49 Unlocking the Secrets to $5K a Month with a New Video Agency Offer 16:05 The Power of Selling Outcomes, Not Videos 16:37 Maximizing Impact with Proven Offer Ads 18:15 The Importance of Niching Down in Business 19:01 Strategies for Identifying and Targeting Your Niche 19:48 Scaling Your Video Agency: From $10K to $50K and Beyond 23:46 Leveraging Ads for Growth: Insights and Strategies 26:16 Expanding Your Reach: Local vs. Nationwide Offers 28:51 Navigating Corporate Clients and Scaling Strategies 31:13 Essential Marketing Reads for Aspiring Videographers

    ٣٣ من الدقائق

  4. ٣١‏/٠٥‏/٢٠٢٣

    Ep. 8 | How to Make Over $30K a Month on Social Media with Jenna Peterson

    On this Episode, Jenna and Ridge talk about how she was able to start a course and immediately start making money SOLELY through organic Instagram marketing. Tune in to hear how she does it!

    ٥٣ من الدقائق

  5. ٠٥‏/٠٥‏/٢٠٢٣

    Ep. 7 | Mastering your Paradigm with Seth Jacobsen

    On this Episode, Seth and Ridge talk about the different tactics of leadership and Mindset within the coaching space.

    ٥٣ من الدقائق

  6. ١٢‏/٠٨‏/٢٠٢٢

    Surviving Your First Year In Business + Defining Success

    In this episode, co-hosts Ridge & Cait sit down with Material Science Engineer turned Business owner x3, Jesse Taff to talk about problem solving, traits he sees in the best real estate agents, & how he defines "success". Jesse also shares which book changed the trajectory of his career, tips to finding the right business model for you, and how to discover your highest value activities.  Jesse is humble, innovative, and we know you will find this episode as enlightening as we did!  Listen now!

    ٥٢ من الدقائق
  7. The Power Of Connection & Loving On Your Audience

    ٢٢‏/٠٧‏/٢٠٢٢

    The Power Of Connection & Loving On Your Audience

    In this episode, co-hosts Ridge & Cait chat with Boise influencer, investor, & creative Toby Hawley about what makes Idaho a great creative hub, How to get past bottlenecks in your business, & the importance of setting standards for your business. Toby also shares the biggest mistake she's made in her business, and what she learned about how to recover when things don't go as planned. She tells the story of the first time she met Cait & the importance of creating positive relationships with your competitors.  Toby credits creating a platform on social media as the KEY to opening any business door she's unlocked by harnessing the power of creating real connections with her followers.  Ready to own your voice & start resonating with your audience?  Listen now!

    ٤٧ من الدقائق
  8. 4. OWN Your Purpose, and Stay In A Mindset of Abundance

    ٠٨‏/٠٧‏/٢٠٢٢

    4. OWN Your Purpose, and Stay In A Mindset of Abundance

    Announcements! The Creative Hub Podcast officially has a new co-host!! Ridge is joined by the social media maven herself, miss Caitlin Montoya! She brings curiosity, vulnerability, & savvy to the show & is the perfect counterpoint to Ridge, the asker of tough questions. Do you feel lost, stuck, or just plain BLAH in your marketing efforts? Todays episode is one that will leave you feeling EXCITED about your business again!! Our hosts Ridge + Cait sat down with David McKinize, the ever uplifting former receiver for the Boise State Broncos & owner of Dmac Enterprises. David shares tangible steps you can implement TODAY on how to finally move past your fear of being on camera (hint: he wasn't always the lip syncing king we know him as today!), OWN your purpose, and stay in a mindset of abundance. David leverages his Communications degree obtained from Boise State and shares his insights on the importance of storytelling, strategic use of social media, and how to hone your own unique voice! Love this episode & want even more content for serious marketers like yourself? Subscribe to our youtube channel: https://www.youtube.com/channel/UC9oQV6HA9pCImbsTiT4k7Jw Follow us on Instagram for daily inspiration: https://www.instagram.com/thecreativehub.boise/ Check our our LinkedIn: https://www.linkedin.com/company/the-creative-hub-boise Connect with us on TikTok: https://www.tiktok.com/@thecreativehub.boise

    ٥٦ من الدقائق
  9. 3. Defining Happiness + Crafting your message

    ٢٤‏/٠٦‏/٢٠٢٢

    3. Defining Happiness + Crafting your message

    In this episode, Ridge sits down with E-Learning Entrepreneur & Founder of Consulting Label, Ryan Matthews to discuss the lessons he learned from tackling the most challenging problems, publishing talent, & creating profitable products that deliver results for his clients. Ryan is essentially a talent agent for creators, similar to Masterclass.  What is the definition of happiness? What is the role of work in our lives? What is the difference between happiness & fulfillment? Ridge & Ryan tackle some big questions in this episode as well as discussing how to hire talented creatives for your business, tips for getting into the mindset of your ideal client, and how to determine the KPI's in your business! Like this episode share it to your instagram stories + tag us for a shout out on our page!

    ١ س ١٩ د

  10. ١١‏/٠٢‏/٢٠٢٢

    2. The Truth About "Marketers"

    Today we're joined by Sam Fenton owner of Desert Sky Productions in Ogden Utah. From discussing our childhood growth into film to deep conversations on the truth behind "Marketing"

    ٣٠ من الدقائق

  11. ١٤‏/٠١‏/٢٠٢٢

    1. Caitlin Henning drops Instagram growth secrets

    Today we're joined by the Boise Socialite, Caitlin Henning. Grab your notepad and pen because we're about to drop some NUGGETS in your lap on how to scale your social presence as a small biz owner.

    ٥٣ من الدقائق
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Welcome to Creator Secrets, the go-to podcast for video production entrepreneurs aiming to elevate their businesses. Hosted by Ridge Krauss, the visionary behind one of the most dynamic creative agencies in the Treasure Valley, this podcast peels back the curtain on the video production industry, offering a deep dive into the principles and tactics essential for scaling your business. Each episode, Ridge sits down with leading figures in video production and content creation, unpacking the strategies and insights that have propelled their businesses to new heights. From harnessing the power of social media to mastering client acquisition and retention, Creator Secrets covers the spectrum, ensuring you're equipped with the knowledge to thrive in this competitive space. Creator Secrets is more than just a podcast; it's a community of forward-thinking creators dedicated to pushing the boundaries of what's possible in video production. Whether you're a seasoned pro looking to expand your operation or a budding entrepreneur in the early stages of building your empire, Creator Secrets offers the inspiration, insights, and actionable advice you need to succeed. Tune in to Creator Secrets and unlock the strategies that will transform your passion for video production into a flourishing business. Join Ridge and his guests as they share the secrets to making impactful content, engaging your audience, and turning your creative vision into a lucrative reality. Subscribe now and start writing your own success story in the world of video production.

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