Creators Revival

Kendol Mason

Talks on all things Creativity, Graphic Design, Advertising, and Branding for Businesses with Creative Professionals. Hosted by Kendol Mason owner/operator Giftbox Creative.

  1. Philip VanDusen Interview

    04/28/2023

    Philip VanDusen Interview

    Welcome to the Creators Revival podcast where we explore the latest trends and insights in graphic design, featuring our special guest Philip VanDusen of Verhall Design.   With over 25 years of experience as a creative executive in strategic branding and graphic design, Philip has worked with some of the world's most successful global retailers, consumer products companies and branding firms.   As the Head of Graphic Apparel for Old Navy, he oversaw an $800 million T-shirt design business, while his role as VP of Design for Global Snacks at PepsiCo involved driving innovation and design strategy across a range of snack brands.   As the Owner of Verhaal Brand Design, a branding consultancy in New Jersey, Philip's agency specializes in brand strategy, graphic design and marketing for an international roster of clients.   In this episode, we dive into some of the most pressing topics in the design world today, including the massive growth of AI and its impact on design and creativity. Philip also shares his perspectives on the metaverse, exploring how it's changing the way we think about design and user experience. We also delve into trend spotting in graphic design, discussing how to identify and apply trends in ways that are relevant and meaningful to audiences.   As we explore the world of design, Philip shares his insights on the emergence of cultural phenomena and how they are shaping design and brand identity. This podcast is a must-listen for anyone interested in the latest trends and ideas shaping the world of graphic design. Join us as we dive deep into the world of design with Philip VanDusen. Here's where you can follow Philip: Website - https://philipvandusen.com/ LinkedIn - https://www.linkedin.com/in/philipvandusen/ YouTube - https://www.youtube.com/@PhilipVanDusen Instagram - https://www.instagram.com/philipvandusen/ Brand Muse Newsletter - https://philipvandusen.com/muse

    48 min
  2. 04/26/2022

    How To Trademark Your Logo or Brand with Troy Hooper CEO of Kiwi Restaurant Group

    The truth about your logo could shock you! Logo design and branding are important aspects of any business, as having a distinct and recognizable brand can help to promote consumer recognition and drive sales. When it comes to protecting your logo or brand, the process of trademarking is critical. This involves registering your logo with the appropriate authorities, which may involve sending in samples of the design or filling out paperwork verifying its use within your organization. From there, you can feel confident that no one else will be able to use your logo without permission. By protecting your logo or brand through trademarking, you can ensure that you maintain full control over how it is used and that your unique identity remains intact. Thanks to these benefits, the process of trademarking is an essential component of any successful business strategy. Troy brings over 30 years of diverse hospitality management experience to Kiwi Restaurant Group. He has successfully built new concepts, redesigned and rebranded existing restaurants and hotels, and improved upon well-established venues for iconic brands such as Hilton Corporate properties, Sheraton, TPC Golf Clubs, as well as luxury Caribbean resorts, and exclusive private memberships clubs. Throughout his career Troy has spent much time in asset transition and turn-around management for all types of hospitality and restaurant businesses. This experience makes him the perfect candidate to help guide KRP Restaurants through its own growth and development. . . . For questions or inquiries about being a guest on the show contact me: *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me, you can visit www.gitboxcreative.com and fill out the contact form or email me at giftboxcreative@gmail.com

    44 min

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About

Talks on all things Creativity, Graphic Design, Advertising, and Branding for Businesses with Creative Professionals. Hosted by Kendol Mason owner/operator Giftbox Creative.