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Sachit Gupta & CreatorsMBA

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Get the Tools & Tactics to 10X Your Creator Business and Life: We help creators like you find the hidden profit centers in your business and unlock your growth to the next level. Updated weekly!

OCT 2

Unlocking Creative Potential: Google's 20% Rule and the Power of Experimentation

In this episode, Sachit Gupta explores the importance of fostering creativity and experimentation in both personal and professional settings. He shares valuable insights on: What You Will Learn (00:00) The 80/20 rule at Google and its impact on innovation (00:41) Balancing core work with experimentation for creators (01:39) Overcoming perfectionism in the creative process (02:37) The "pottery class" experiment and quantity vs. quality (03:36) Using the 60-minute journaling technique for problem-solving (04:38) The power of collaborative creativity and idea refinement Key Insights 1. Google's 20% time policy led to significant product innovations 2. Creators should balance core work with experimentation to avoid stagnation 3. Perfectionism can hinder creativity; focus on quantity to improve quality 4. The first draft is rarely perfect, but it's crucial to start and refine 5. Use techniques like 60-minute journaling to overcome creative blocks 6. Collaborate with others to enhance and refine creative ideas Key Quotes - "The best creators have this belief about experimentation and always taking what they have and creating something new from it." - Sachit Gupta (01:33) - "The first draft is never the best. It's usually closest to like what the ideal would be, but it's not the thing which is the ideal." - Sachit Gupta (03:11) - "The best creative ideas happen with other people." - Sachit Gupta (05:27) Links & Resources ⁠Instagram⁠: https://www.instagram.com/creatorsmba_ ⁠Tiktok: https://www.tiktok.com/@creatorsmba ⁠Linkedin: https://www.linkedin.com/company/creatorsmba Support This Podcast Share this episode with other creators and creatives to help them learn the essential business skills needed to monetize their creator business effectively. Join us in shaping the future of the creator economy.

7 min
SEP 30

Unusual Habits of Creative Geniuses: Mozart's Daily Symphony of Creativity and Discipline

Uncover the fascinating daily routine of Wolfgang Amadeus Mozart, the prodigious composer who shaped classical music. From his early morning start to his late-night compositions, explore how Mozart orchestrated his day for maximum musical output and career growth. Key Points: Mozart's day began at 6 AM, starting with meticulous grooming Early mornings were dedicated to focused composition in silence He mentored violin students and attended client consultations by 9 AM Mozart owned a pet starling, an unusual companion for a composer Late nights were spent composing, believing every moment was an opportunity for creation Notable Quote: "For Mozart, the quiet hours fueled his creativity, letting him work without distractions." Follow us on Spotify and YouTube for more insights into the lives of classical music legends!

1 min
SEP 29

Mastering Creative Collaboration

In this episode, Sachit Gupta discusses building and managing creative teams effectively. He shares insights on fostering seamless communication, supercharging brainstorming sessions, and implementing training methods to boost team creativity. What You Will Learn (00:00) How the best teams cultivate desirable habits (02:00) Building creative telepathy within a team (03:42) The fastest way to improve in sales (04:28) The power of "Yes, And" in creative collaboration (05:19) Understanding the fragility of ideas in the creative process (05:40) Lessons from Google's innovation culture Sachit offers valuable insights for creators and team leaders looking to enhance their creative output and collaboration. Whether you're managing a creative team or looking to improve your own creative process, this episode is packed with actionable strategies. Want to turn your passion into a thriving business? Check out CreatorsMBA for comprehensive training on the business of being a creator. *Key Quotes* -"The way to ingrain good habits in a team is to design a training that gets people to take action based on the values you're trying to instill." - Sachit Gupta (00:15) -"Consistent practice over time is what creates creative telepathy in a team." - Sachit Gupta (02:15) -"Ideas are fragile and take time to develop." - Sachit Gupta (05:19) -"The best teams create place for healthy conflict so that creativity can shine." - Sachit Gupta (00:00) -"If you look at any creative process, there is conflict because you're talking about ideas and what one person sees and what the other person sees in their heads is never going to be the same." - Sachit Gupta (08:31) Links & Resources ⁠Instagram ⁠⁠Tiktok⁠ Linkedin Support This Podcast Share this episode with other creators and creatives to help them learn the essential business skills needed to monetize their creator business effectively. Join us in shaping the future of the creator economy.

10 min
SEP 27

Ruth Soukup: Building a Multi-Million Dollar Business Without Selling Your Soul

In this episode, Sachit Gupta interviews Ruth Soukup, founder of Elite Blog Academy and CEO of Ruth Soukup Omnimedia. Ruth shares her journey of growing a multi-million dollar company from scratch while maintaining integrity. What You Will Learn (00:00) Introduction to Ruth Soukup and her business journey (05:23) Traits of a visionary creative leader (12:47) Maximizing your relationship with a business integrator (21:35) Building successful products that serve your audience (35:18) Leveraging AI for content creation ethically (48:52) Scaling a business while staying true to your values Ruth offers invaluable insights for creators looking to build profitable online businesses without compromising their principles. Whether you're just starting or looking to scale, this episode is packed with actionable advice. Want to turn your passion into a thriving business? Check out CreatorsMBA for comprehensive training on the business of being a creator. Key Quotes -"I would rather spend my time creating amazing programs that are getting results that we have so many success stories for that it's easy to convince more people to take it because they see the concrete results that people are getting." - Ruth Soukup (23:15) -"Ultimately, like there's just, there's only so much time in the world, right? There's only so many hours in the day. And I would rather spend my time and energy focused on the people that are willing and ready to take action." - Ruth Soukup (53:54) -"I think that ultimately my goal is to help facilitate transformation for the people that I serve." - Ruth Soukup (51:57) -"What I've realized is that everything that I know is developed from years and years of experience, from trial and error, from doing this and, oh, this worked and this didn't work." - Ruth Soukup (23:59) -"I had to stop believing that my employees would have that same sort of intuition having not had 13 or 14 years of trial and error that I had." - Ruth Soukup (24:46) Links & Resources ⁠Instagram⁠ ⁠Tiktok ⁠ ⁠Linkedin ⁠ ⁠YouTube⁠ Support This Podcast Share this episode with other creators and creatives to help them learn the essential business skills needed to monetize their creator business effectively. Join us in shaping the future of the creator economy.

1h 19m
SEP 23

Unusual Habits of Creative Geniuses: Pablo Picasso & The Nocturnal Rhythm of a Modern Master

Discover the surprising daily routine of Pablo Picasso, one of the most influential artists of the 20th century. From his late start to his buzzing midnight studio, learn how Picasso structured his day for maximum creativity and social engagement. Key Points 1. Picasso's day typically began around noon 2. Afternoons were spent leisurely reading, entertaining visitors, or exploring cities 3. Serious studio work started after 2 PM and continued late into the night 4. His creative process was fueled by simple foods: coffee, bread, and fruit 5. Picasso's studio became a hub of intellectual and artistic activity as midnight approached Notable Quote "The real magic started after 2 PM. That's when Picasso hit the studio." Follow us on Spotify and YouTube for more insights into the lives of famous artists!

1 min
SEP 20

How to Take Advantage of the Creator Economy in 2025

In this insightful episode, Sachit explores the evolving landscape of the creator economy, examining how the lines between talent and expertise are blurring. He discusses the historical context of the creator economy, its current state, and exciting predictions for its future in 2025. Sachit delves into monetization strategies, the impact of AI, and how creators can position themselves for success in this rapidly changing digital ecosystem. Quotes: - "What's now starting to happen is these worlds are starting to merge. There's an interesting phenomena where as you get to the top of your field, there's lesser and lesser people you can connect with." (00:00:16) - "This idea that individuals will become way more powerful than institutions is going to spread across the world in the next few years." (00:01:18) - "The interesting thing that a lot of VCs and founders got wrong was really like it comes down to solving either the wrong problems or at the wrong level." (11:36) What You Will Learn: (00:00) Introduction: Talent vs. Experts in the Creator Economy (03:38) The History of Creators and the Creator Economy (05:40) Four Levels of the Creator Economy (07:29) Monetization Strategies for Creators (09:05) The Shift to Community-Based Monetization (10:29) The Importance of Direct Audience Relationships (11:36) Investment in the Creator Economy: Successes and Failures (12:27) The Role of AI in the Creator Economy (13:38) How AI Enables Creators to Scale (14:32) Creators Competing with Larger Institutions Links & Resources Instagram Tiktok Linkedin YouTube Support This Podcast Share this episode with other creators and creatives to help them learn the essential business skills needed to monetize their creator business effectively. Join us in shaping the future of the creator economy.

16 min
SEP 18

Brian Moran on The Secrets of Selling More, Growing Fast, and Stressing Less as a Digital Creator

On this week's episode, Sachit (@sachitgupta) sits down with Brian Moran (@brianmoran13) to discuss what digital creators must do to successfully build, operate, scale, and monetize their online businesses. Brian is the Co-Founder and Chief Strategy Officer at SamCart, an e-commerce platform for creators. SamCart helps you create beautiful sites that showcase your products, convert more visitors into customers, and increase the value of each purchase. Tune in to hear Brian reveal what it takes to make millions from a small audience, how to maximize the lifetime value of your customer, ways to become extremely good at creating content, and much more. You won't want to miss this. Quotes - “When you’re selling a $10 product, you can suck at sales and make sales.” - Brian Moran - “Most creators make the mistake of trying to sell an expensive product to a brand new person.” - Brian Moran - “You can’t control how fast Google, Instagram, of YouTube gives you an audience. But you can control how much money you spend on their platforms.” - Brian Moran - “Many people think you need 10,000 followers before you can start monetizing. But you can start monetizing the second you have one follower.” - Brian Moran - “When you start getting customers, 10, 20% of them will want everything that you have no matter what the price is. So have something for them.” - Brian Moran. - “If you have any customers, create another product and market it to them. That’s the fastest money you’ll ever make.” - Brian Moran - “Nobody cares how long your product is. They don’t care how good it looks. They don’t care how long it took you to make it. They only care about the results they’ll get after going through it.” - Brian Moran - “Every creator needs to focus on becoming a master of sales. Not a master of social media.” - Brian Moran - “Greatness is about subtraction, not addition. You don’t need to do too much to become great.” - Sachit Gupta What You’ll Learn: (00:00) Introduction (00:38) What the More Successful Creators Do Differently (03:43) Is It Possible to Make a Lot of Money From a Small Audience? (07:15) How Unique Businesses Make Money from Small Audiences (11:16) Ways to Build and Monetize Your Audience Fast (14:20) The High Versus Low Pricing Strategy (16:16) The Most Effective Strategies in SamCart VIP (17:48) The 5 Things $25K Creators Do Differently (22:43) How to Maximize the Lifetime Value of Your Customer (24:53) Niches That Don't Require a Large Audience to Drive Revenue (27:59) The Mindset of Making Money (31:05) How to Sell Anything - For Beginners (37:29) There’s Nothing Wrong in Becoming an Expert Content Creator Links and Resources: Samcart.com Creatoru.com Brian's LinkedIn Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

41 min
SEP 16

Unusual Habits of Creative Geniuses: Frida Kahlo & The Daily Rhythm of an Iconic Artist

Explore the daily life of Frida Kahlo, one of Mexico's most renowned artists. This episode delves into Kahlo's routine, revealing how she balanced her artistic practice with chronic pain and a vibrant social life. Key aspects of Kahlo's day: Morning ritual of carefully chosen, colorful attire Painting sessions, often from a specially designed bed due to health issues Afternoon gardening at her Blue House (Casa Azul) Caring for a diverse collection of pets, including monkeys and deer Evening gatherings with artists, intellectuals, and political figures Nightcap of tequila Discover how Kahlo's daily habits informed her art and legacy.

1 min
SEP 10

Unusual Habits of Creative Geniuses EP 1: Beethoven's 60 Coffee Bean Ritual

Discover how this odd habit fueled a musical legacy—and what it means for modern creators. Tune in for bite-sized creative wisdom to level up your craft. New videos every week. Hit follow!

1 min

9 Episodes

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Oct 1

Sachit Gupta

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Get the Tools & Tactics to 10X Your Creator Business and Life: We help creators like you find the hidden profit centers in your business and unlock your growth to the next level. Updated weekly!

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Sachit Gupta & CreatorsMBA
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