Credibility by Camera with Kerry Barrett

The Legal Podcast Network
  • 0.0 (0)
  • BUSINESS

Credibility by Camera is hosted by Emmy Award-winning journalist and video strategist Kerry Barrett. Each episode unpacks strategies to help attorneys and legal professionals show up with authority on video, build trust online, and leverage their visibility for business growth. Tune in weekly to turn your lens into a credibility engine.

Episodes

  1. Beyond the Script: How Lawyers Build Trust On Camera

    08/14/2025

    Beyond the Script: How Lawyers Build Trust On Camera

    Episode Summary: In this episode of Credibility by Camera, Kerry Barrett joins the show to break down the real challenges lawyers face when stepping in front of the camera—and how to overcome them. From dealing with mindset blocks to mastering non-verbal communication and building on-camera presence, Kerry shares practical strategies that help attorneys appear more confident, credible, and compelling on video. Whether you're creating videos for your website, social media, or webinars, this episode will help you bridge the gap between in-person warmth and on-camera delivery. Discover tips like emotion mapping, the 25% energy bump rule, and how to avoid the perfectionism trap that keeps many attorneys from showing up online. Episode Timestamps: 00:00 – Welcome to Credibility by Camera 00:50 – Why video feels hard: mindset over tech 02:00 – Fear of being judged and looking “robotic” 03:15 – The flattening effect of video and how to overcome it 05:00 – The “reptilian brain” and shrinking on camera 06:45 – The 25% energy rule: why you need to over-deliver 08:15 – Recreating in-person warmth on video 09:43 – Making sure your delivery and message align 10:49 – Why even seasoned pros struggle with camera confidence 11:49 – Avoiding stale delivery with emotion mapping 14:12 – Common attorney pitfalls: monotone delivery and blank expressions 17:32 – Balancing detail-oriented content with simplicity 18:49 – Perfectionism paralysis: why done is better than perfect 19:28 – Instant trust booster: look at the lens 20:14 – Favorite gear: teleprompter tips for better eye contact 20:56 – Final thoughts and thank you About the Show: Credibility by Camera is hosted by Kerry Barrett, an Emmy Award-winning journalist turned video authority for attorneys and law firms. In each episode, Kerry shares tools, tips, and strategies to help legal professionals master their on-camera presence, boost their authority, and turn visibility into client trust—and business growth.

    21 min
  2. The Production Blueprint: Planning Video Like a Pro

    07/17/2025

    The Production Blueprint: Planning Video Like a Pro

    🎧 Episode Summary In this insightful episode of Credibility by Camera, Emmy Award-winning journalist and video expert Kerry Barrett joins host Zofia Morales to share a practical production blueprint for attorneys and legal professionals stepping into video marketing. From the first steps in creating quality content to breaking down equipment hacks and scripting strategies, Kerry unpacks everything needed to show up confidently and build trust through video. She offers actionable advice on planning, batching, and presenting on camera, tailored to busy professionals who want to amplify their visibility without sacrificing billable hours. Whether you’re just starting or looking to fine-tune your video strategy, this episode gives you the tools to make compelling content with impact—and without overwhelm.   ⏱️ Timestamps 00:01 – Welcome to Credibility by Camera Zofia introduces the podcast and guest Kerry Barrett. 00:34 – The Essential First Steps Kerry shares the only three tools you really need to get started: your face, your phone, and your voice. 01:00 – Video Stabilization Hacks Why a tripod matters and how to hack it if you're caught without one. 03:06 – Is Video Worth Your Billable Hours? Kerry breaks down the ROI, especially for attorneys on LinkedIn, citing a 4,009% web traffic boost from video. 05:34 – Why Strategy Matters The importance of mapping the customer journey and creating content with purpose—awareness, interest, desire, action. 07:57 – What to Say on Camera Start simple: answer common client questions. Then evolve into a structured content strategy. 09:20 – Scripts, Prompters, or Bullet Points? Pros and cons of various delivery methods and when to use each for maximum impact. 12:33 – AI in Editing: CapCut’s AutoCut Exploring how AI can simplify video editing by removing long pauses and dead space. 16:28 – Planning and Batching Content How to efficiently plan, batch, and record video content—and make it look like you didn’t. 18:56 – The Wardrobe Hack Simple tricks to make batched videos look like they were filmed on different days.   ℹ️ About the Show Credibility by Camera helps attorneys and law firms harness the power of video to elevate their online presence. Hosted by Kerry Barrett, an Emmy-winning journalist and video strategist, the podcast shares expert techniques, production shortcuts, and confidence-building insights for professionals ready to grow their visibility and authority—one video at a time.

    22 min
  3. Camera Confidence: Tech Doesn’t Have to Be Terrifying

    06/19/2025

    Camera Confidence: Tech Doesn’t Have to Be Terrifying

    Episode Summary: In this episode of Credibility by Camera, host Zofia Morales welcomes back video expert Kerry Barrett to explore how lawyers and professionals can level up their video presence with ease—without getting lost in the weeds of technology. Kerry breaks down the essential gear every attorney needs to look and sound professional, why your delivery matters just as much (if not more!) than your equipment, and actionable tips for creating a polished video setup at home or in your office. She also busts some green screen myths and shares mindset strategies to help you move from awkward to authoritative on camera. If you've ever felt overwhelmed by video tech or unsure how to present your best self on screen, this episode is a must-listen. ⏱️ Timestamps: 00:00 – Introduction to Credibility by Camera 00:49 – The bare minimum tech setup: face, voice, phone 01:38 – Why videos look unprofessional without proper lighting & sound 02:01 – The importance of microphones: Kerry's affordable recommendations 03:25 – Filming outdoors? Here’s how to control ambient noise 03:52 – Common video mistakes: bad lighting, poor framing, weak audio 05:10 – The psychology of framing and why eye-level matters 07:38 – Why gear and delivery both matter 09:15 – On-camera delivery: bring your "restaurant table" energy 11:31 – Top tips for home or office studio setups 12:30 – Avoid selfie mode: use the better camera on your phone 13:06 – Tools to help you frame yourself properly (monitor & reflective clip) 15:34 – Green screen & fake background pitfalls 17:06 – Pre-recording checklist for lawyers (and a downloadable resource!) 18:45 – Kerry’s 30-day video challenge for building camera confidence 19:51 – Why 5 minutes a day beats 1 hour a week 20:28 – What to do when you blank out during a webinar or live   🎙️ About the Show: Credibility by Camera is hosted by Sophia Morales and features Emmy-winning journalist and video strategist Kerry Barrett. Designed specifically for attorneys and law firms, this podcast delivers actionable insights to help you master on-camera presence, communicate authority, and build trust with clients—all through the power of video.   📥 Resources Mentioned: Kerry’s Gear Guide – Tools for lights, mics, and framing aids 30-Day Video Practice Challenge Recording Checklist PDF (All downloadable links available in the episode description.)

    22 min
  4. Credibility by Camera: Why Video Strategy Matters for Lawyers

    05/22/2025

    Credibility by Camera: Why Video Strategy Matters for Lawyers

    Episode Summary In this insightful episode of Credibility by Camera, Emmy Award-winning journalist and video strategist Kerry Barrett joins host Zofia Morales to dive into why video strategy is crucial for attorneys looking to boost visibility and build trust. Kerry shares how her journey from broadcasting to coaching legal professionals revealed a hidden demand: helping lawyers overcome the unique challenges of being on camera. From debunking the myth of perfection to offering actionable tips on batching content and setting up your shot, Kerry empowers attorneys with the tools and mindset shifts needed to use video as a credibility-building machine. If you're a lawyer who's unsure how to start—or scared to start—this episode gives you the blueprint. Timestamps 00:06 – Welcome & Introduction Meet Kerry Barrett and learn how she transitioned from TV news to video coaching for attorneys. 01:09 – The Unexpected Niche: Lawyers & Video Why lawyers became Kerry’s primary clients and how she tailored her business to support them. 02:32 – Do Lawyers Naturally Excel on Camera? Courtroom skills don’t always translate to the lens—and that’s okay. 03:58 – Myth: “I Have to Be Perfect on Camera” Why authenticity trumps perfection every time. 05:24 – Myth: “What I Say is Boring” Your expertise matters—to the right audience. 07:11 – How Video Builds Trust & Authority Camera setup, posture, energy, and perception all matter more than expensive gear. 10:24 – Eliminating the Learning Curve The power of coaching and developing a streamlined process. 11:55 – Real Case Study: AM Law 100 Firm How one law firm gained 500+ press mentions through video strategy. 16:34 – How Much Time Should Lawyers Invest? Why 12 weeks is the magic number—and how video can take as little as 16 minutes a week. 18:38 – Pro Tip: Batching Content Efficiently Why batching saves time and keeps your content fresh. 19:24 – Final Advice for Lawyers on the Fence If not now, when? The time to start building credibility is now. About the Show Credibility by Camera is hosted by Emmy Award-winning journalist and video strategist Kerry Barrett. Each episode unpacks strategies to help attorneys and legal professionals show up with authority on video, build trust online, and leverage their visibility for business growth. Tune in weekly to turn your lens into a credibility engine.

    21 min
  • 4 Episodes

About

Credibility by Camera is hosted by Emmy Award-winning journalist and video strategist Kerry Barrett. Each episode unpacks strategies to help attorneys and legal professionals show up with authority on video, build trust online, and leverage their visibility for business growth. Tune in weekly to turn your lens into a credibility engine.

Information

More From The Legal Podcast Network