Cresco Contracting

Ashley Johnson

Stop chasing RFPs. Start positioning for wins. Cresco Contracting breaks the government contracting cycle that keeps small businesses stuck in reactive mode. Host, Ashley Johnson pulls back the curtain on what really works in government contracting – and calls out what doesn't. This isn't your typical business podcast full of corporate consultant speak. We're the strategic rebels who refuse to let passionate entrepreneurs waste another minute on losing proposals. Each episode delivers the contrarian insights, behind-the-scenes strategies, and honest truths that transform small businesses from overwhelmed RFP chasers into confident government contractors. Whether you're drowning in solicitation requirements at midnight or wondering why your technically superior proposals keep losing, this show gives you the strategic foundation that wins contracts. We've been there, built that, and we're sharing what actually works. For growth-minded small business owners ready to break the feast-or-famine cycle and build predictable government revenue streams. Community over competition. Strategic planning over proposal scrambling. Business freedom over RFP roulette. Ready to stop chasing and start positioning? Let's build something predictable together.

에피소드

  1. 2025. 09. 24.

    What to Do the Moment an RFP Drops (It's Not What You Think)

    An RFP hits your inbox. What's your next move? APMP discussions suggest most small businesses will dive straight into requirements - no strategy, no analysis, just hope. Meanwhile, they'll spend 40+ hours and $2,100-$10,000 per response with lottery-level odds of winning. In this episode, I'm breaking down the 5-question go/no-go framework and why it changes everything about how you approach government contracting. What we cover: Why most small businesses are winging their RFP responses (and losing) The 5 strategic questions that prevent proposal disasters Why pricing strategy must come BEFORE proposal writing This episode builds on our strategic positioning approach and sets the foundation for our upcoming deep dives into RFP analysis and professional proposal design. Resources mentioned: Go/No-Go Decision Template: https://docs.google.com/spreadsheets/d/1a617XAkMjW5CkkIpQRHh7iKAJ42Q3EDbILA7HJ08sqU/edit?usp=sharing Stop Chasing RFPs video: https://youtu.be/eGyQqyJkPKA Creative Cresco blog: https://www.creativecresco.com/insights Ready to stop the RFP chase cycle and start winning strategically? This framework gives you a strategic advantage over most of your competition. Connect with Creative Cresco: www.creativecresco.com Instagram: https://www.instagram.com/creativecresco LinkedIn: https://www.linkedin.com/company/creative-cresco YouTube: https://www.youtube.com/@CreativeCresco Stop the RFP chase cycle. Start positioning strategically.  #GovernmentContracting #SmallBusiness #RFPStrategy #ProposalManagement #BusinessDevelopment

  2. 2025. 09. 09.

    Stop Chasing RFPs. Your wasting your time...

    Stop Chasing RFPs: 4 Strategies to Win More Government Contracts by Pursuing Less 61% of organizations plan to submit MORE RFPs in 2025. More proposals, more hours, more stress - because everyone thinks volume is the answer. What if I told you that's exactly backwards? In this episode, I break down why the "spray and pray" approach to government contracting keeps small businesses stuck in feast-or-famine cycles, and share the four strategies that help you win more contracts by pursuing fewer opportunities. What You'll Learn: Why submitting more RFPs won't solve your win rate problem How to research one agency deeply instead of chasing dozens superficially The relationship-building tactics that position you before RFPs drop How to influence requirements and shape opportunities in your favor Why quality beats quantity every time in government contracting Key Takeaways: Market intelligence over RFP hunting - know one agency better than they know themselves Build relationships months before you need them, not after Position yourself for invitations instead of chasing posted opportunities Influence what gets asked for in RFPs through strategic engagement If you're tired of spending 60+ hours on proposals you'll never win, this episode will change how you think about government contracting strategy. Connect with Creative Cresco: www.creativecresco.com Instagram: @creativecresco LinkedIn: @CreativeCresco Youtube: @CreativeCresco Stop the RFP chase cycle. Start positioning strategically. Your future self will thank you.

소개

Stop chasing RFPs. Start positioning for wins. Cresco Contracting breaks the government contracting cycle that keeps small businesses stuck in reactive mode. Host, Ashley Johnson pulls back the curtain on what really works in government contracting – and calls out what doesn't. This isn't your typical business podcast full of corporate consultant speak. We're the strategic rebels who refuse to let passionate entrepreneurs waste another minute on losing proposals. Each episode delivers the contrarian insights, behind-the-scenes strategies, and honest truths that transform small businesses from overwhelmed RFP chasers into confident government contractors. Whether you're drowning in solicitation requirements at midnight or wondering why your technically superior proposals keep losing, this show gives you the strategic foundation that wins contracts. We've been there, built that, and we're sharing what actually works. For growth-minded small business owners ready to break the feast-or-famine cycle and build predictable government revenue streams. Community over competition. Strategic planning over proposal scrambling. Business freedom over RFP roulette. Ready to stop chasing and start positioning? Let's build something predictable together.