Cringe to Connection: Authentic LinkedIn Messaging That Actually Works

This week we’re tackling one of the biggest challenges you face as a fractional executive: how to reach out on LinkedIn without sounding salesy or cringy. Bradley Jacobs breaks down why most outreach fails and share my value-first approach that builds genuine relationships instead of pushing for immediate sales.

We’ll walk you through four distinct outreach strategies, from contribution-based messaging to soft introductions, while showing you how content amplifies your credibility and trust-building efforts. Bradley also shares why you need to dedicate 8-10 hours weekly to business development and help you overcome the psychological barriers holding you back.

Key takeaways from our conversation:

• How to flip the script from "what do I want from you" to "how can I add value to you"

• Four proven outreach strategies you can implement immediately

• Why combining content with outreach creates a 1+1=3 multiplier effect

• The minimum time investment needed for consistent business development

• Practical techniques for overcoming fear of rejection and self-doubt

• How to choose the right outreach personality that feels authentic to you

Learn More:

Scale your fractional practice: https://mylance.co

Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/