Criterium Nation Rob Kelly

Hopefully when you get to the end of this episode you know more than you do now. We are joined this week by Jonathan Crain to help crack the enigma that is the NCL. Information has slowly dribble out but our goal is to collect everything we've seen plus a bit more that we have been able to compile and present it to you in one place, so you can be educated fans.
We are brought to you by Source Endurance, the premier destination for endurance coaching. Use the promo code "criteriumnation" for $50 off your first month of coaching.

Let's apply what we've learned about media from our last episode and do so by taking a deep dive look into the docuseries recently released by Cold Collaborative about the 2022 Life Time Grand Prix. Sure this has nothing to do with criterium racing; but it has everything to do with how we can gain and grow an audience through sharply produced post-event content. So join us as we go off road and a little bit outside our comfort zones. 
We are brought to you by Source Endurance-- the internet's premier endurance athletic coaching company. Use the promo code "criteriumnation" for $50 off your first month of coaching. 

Let's start 2023 the right way by talking about how criterium racing can learn from other sports to make its media experience better and more comprehensive. When criterium racing's fans are more educated they are more engaged. When they are more engaged they are more likely to become hooked and follow the events, teams, and riders. Hooked fans are more likely to stir all the watercooler #critbeef on their own. No single person in criterium racing is more aptly placed than Brad Sohner, the broadcast voice of the sport, to talk us through how media is critical to developing the sport, what a mature media looks like, and where we are right now in that process.
We are brought to you by Source Endurance the premier provider of endurance coaching. Use the promo code "criteriumnation" for $50 off your first month of coaching. 

Chris Tolley is here and we are so excited that it caused us to get introspective. Come with us on a thought experiment as we explore the inner workings of the mind of a man who has become an institution in Central Texas. He has become an advocate, a leader, a guide, but most importantly he has become himself.
We are brought to you this week by Bob's Pickle Pops the Swiss Army Knife of hydration. It has what you need to keep going when the weather is hot and unforgiving. Find them on Instagram or Facebook @Bobspicklepops. 
We are brought to you this week by Source Endurance the best endurance athlete coaching resource on the internet. Check them out and use the promo code "criteriumnation" for $50 off your first month of coaching.
We are also brought to you by Hammerhead the creators of the Karoo 2, our cycling computer of choice for 2022. It's gotten better and better every day we've owned it. Use "CRITNATION" for a free heart rate strap.

Our friend, Prof. & Coach Adam Mills of Cycling University, is back in the studio and delivering a level 205 college course on how we need to learn the rules of criterium racing and then rethink them. Rules define a sport and help make it safe and stable. They can also alter the trajectory of a sport and can even turn the fortunes of failing sports around. It is high time we talk about them.
We are brought to you by Source Endurance. Use the promo code "criteriumnation" at checkout and save $50 off your first month of coaching.

We've done it, we've made it to Episode 100. We've got so much more work to do in this sport, but for the moment we will celebrate getting to this benchmark. This one goes out to all of you, the loyal fans and listeners; and that's why we turned to you to write and produce this episode. We pulled together comments and responses that you provided via Instagram about what road racing needs to do in America to improve. We organized, categorized, and made a plan, and now we present them to you with our thoughts. 
We are brought to you by Source Endurance, the best in endurance coaching. Use the promo code "criteriumnation" at checkout for $50 off your first month of coaching services.