CRO.CAFE English

Guido X Jansen
  • 5.0 (2)
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Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!

  1. AI's Impact on Customer Relationships

    3D AGO

    AI's Impact on Customer Relationships

    SummaryIn this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interactions, the shift of analysts from report generators to certifiers of systems, and the need for new skills in a rapidly changing environment. The discussion also touches on the challenges of maintaining entry-level positions in the face of advancing technology and the necessity for analysts to become trusted advisors within their organizations. Get your Space Academy tickets: https://experimentationelite.com/ 00:00 Introduction to AI and Customer Relationships08:29 The Role of Analysts in the Age of AI13:11 Navigating the Future of Entry-Level Positions17:59 The Transition of Skills in a Rapidly Changing Landscape Links mentioned in the episode:* Jim Sterne: https://www.linkedin.com/in/jimsterne/* targeting.com: https://www.targeting.com/* Coastal Intelligence: https://www.coastalintelligence.ai/* The New Science of Customer Relationships: https://www.amazon.com/Science-Customer-Relationships-One-One/dp/1394319541* Newsletter "Full Sterne Ahead": https://www.linkedin.com/newsletters/full-sterne-ahead/

    17 min

  2. 6D AGO

    n8n and small AI models

    CRO.CAFE Podcast revival? 🤯  In a mini-series preparing for the Experimentation Elite Space Academy event (May 6/7 in London, see https://experimentationelite.com/). I'm interviewing some of the speakers at the event, starting with Iqbal Ali. Besides creating cartoons (https://iqbalacomics.com/tech-bro-tales/), Iqbal is consulting on and building with AI a lot, specifically with the AI text analysis tool Ressada (https://ressada.com/) and on May 6th he will run the workshop on using n8n and user small LLMs to make it fly. He also pointed me to DSPy (https://dspy.ai/) and MCPo (https://github.com/open-webui/mcpo) two very usefull tools to increase the reliability of your AI workflows. Worth exploring if you're tired of prompt engineering 😅  Iqbal will run the Space Academy workshop together with Slobodan Manić and they will cover:  - Integrating AI into existing workflows without overcomplicating things  - Building efficient pipelines that minimize errors  - Practical experimentation with different models   If you're a CRO specialist, frontend developer or data professional looking to actually ship AI workflows, join the event!  Registration is still available at https://experimentationelite.com/ Shownotes:* Karen Hau empire of AI - https://karendhao.com/* DSPy framework - https://dspy.ai/* MCPo - https://github.com/open-webui/mcpo* Tech Bro Tales - (https://iqbalacomics.com/tech-bro-tales/)* Ressada: Unlock hidden insights from user feedback - https://ressada.com/* Iqbal Ali: https://www.linkedin.com/in/iqbalhussainali/

    1 min
  3. Growth Minded Superheroes

    06/11/2024

    Growth Minded Superheroes

    Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf  (00:00) - Welcome Back to CRO.CAFE (00:20) - Upcoming Growth Marketing Summit (01:01) - Origins of the Conversion Summit (03:30) - Evolution of the Event's Name (11:21) - Importance of In-Person Networking (14:32) - Preparing for the Event (18:15) - Final Thoughts and Farewell

    20 min
  4. How do you maintain a no-BS style

    12/31/2022

    How do you maintain a no-BS style

    For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath

    46 min
  5. Educating your CRO clients & hiring for your CRO agency

    12/31/2022

    Educating your CRO clients & hiring for your CRO agency

    Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook

    35 min
  6. How to craft copy on the PDP to convert more first-time buyers

    12/30/2022

    How to craft copy on the PDP to convert more first-time buyers

    Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat

    43 min
  7. Understand your products first before optimizing

    12/30/2022

    Understand your products first before optimizing

    Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson

    46 min
  8. What separates the good from the great?

    12/29/2022

    What separates the good from the great?

    Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa

    46 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!

Information

  • Creator
    Guido X Jansen
  • Years Active
    2018 - 2026
  • Episodes
    163
  • Rating
    Explicit
  • Copyright
    © All rights reserved
  • Show Website
    CRO.CAFE English

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