Goa Cast | Official Podcast of Goafest

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Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.

  1. 6 GIỜ TRƯỚC

    Jaideep Ahlawat on Authenticity, Branding & The Real Power of Storytelling

    Join us for an insightful conversation with acclaimed actor Jaideep Ahlawat at Goa Fest. In this episode, Jaideep shares his candid thoughts on personal branding, the true essence of storytelling in advertising, and the importance of authenticity over commercialism. Whether you’re in marketing, a fan of Jaideep, or interested in the intersection of creativity and commerce, this episode offers valuable perspectives on staying true to your values in a fast-paced world.

    26 phút

  2. 1 NGÀY TRƯỚC

    Kareena Kapoor on Authenticity and Realness at Goa Fest

    In this exclusive interview at Goa Fest, Kareena Kapoor discusses her thoughts and experiences attending the event for the first time. She shares insights on the importance of authenticity, especially for women, and reflects on her storied career in iconic brand campaigns. Kareena emphasizes the value of staying true to oneself, being relatable, and the evolving expectations of public figures today. Don't miss her key message on the importance of authenticity and grounding in the world of branding and entertainment.   00:00 Introduction 00:21 Discussing Women's Empowerment 00:38 Choosing the Right Brand Stories 01:38 Impactful Campaigns and Iconic Dialogues 02:19 Authenticity in Brand Partnerships 02:43 Building a Relatable Personal Brand 03:19 Advice for Young Women and Final Thoughts

    4 phút

  3. 8 THG 9

    Inside the Creative Mind: Zerxis Wadia

    Join us on Go Cast as we dive into a fun and insightful conversation with a seasoned social media creator, Zerxis Wadia. We explore phrases that cause instant anxiety, the necessity of 'circling back,' and filler lines used in the creative process. Zerxis shares their journey in using marketing clichés, maintaining brand partnerships, and sources of random inspiration, including a tattoo in a moving car for Land Rover. Discover the imaginative ways they describe their job, handle notifications, and choose between presenting to a sleepy boardroom or a hyperactive Gen Z focus group. Tune in for a candid look into the life of a creative professional.   00:00 Introduction 00:54 Common Filler Lines in Creative Work 01:17 The Creative Process Explained 01:46 Marketing Clichés and Trends 02:23 Brand Collaborations and Aspirations 03:18 Comfort Brands and Random Ideas 04:46 Describing the Job to a Child 05:05 Time-Draining Apps and Inspirations 06:23 Presenting to Different Audiences 07:16 Conclusion

    8 phút

  4. 21 THG 7

    Navigating Generations in Advertising – PG Aditya & Mariam | Ignite Connections at Goa Fest

    Join an engaging conversation at the Goa Fest with industry professionals PG Aditya and Mariam. The discussion centers around generational dynamics within the advertising industry, the evolving work culture, employee ownership, and the shift towards building innovative, employee-owned creative agencies like Talented. They explore the industry's challenges, including burnout, compensation issues, and inherited systemic problems. Mariam shares her experiences as an MBA student entering the field, while PG Aditya offers insights into balancing modernization with traditional industry practices. Tune in for an inspiring dialogue on building meaningful careers and fostering cross-generational understanding.   00:00 Introduction   00:41 The Shift in Advertising Culture   02:23 Building Talented: A New Approach   03:18 The Role of Location in Advertising   05:49 Experiences and Insights from Mariam   08:48 Generational Perspectives in the Industry   17:48 Challenges Inherited from Older Generations   26:24 Rapid Fire and Future Aspirations   30:26 Conclusion and Takeaways

    33 phút

  5. 21 THG 7

    Cross-Generational Insights: Amarjit Singh Batra & Anisha Bangera Discuss Creativity, Leadership, and Gen Z

    In this episode, we join Amarjit Singh Batra and Anisha Bangera at Goa Fest to explore the connections and differences between professionals from different generations. They discuss the evolving consumer behavior on Spotify, the significance of empowering creators, and the innovative ways Spotify supports artists. Anisha shares insights from her role at Aditya Birla Capital, explaining how she simplifies finance for the masses. Together, they delve into the nuances of modern work culture, the influence of Gen Z, and personal reflections on leadership and career growth. Tune in for an enlightening cross-generational conversation!   00:00 Introduction  00:49 The Evolution of Consumer Behavior on Spotify   02:52 Supporting and Empowering Creators   07:46 Exploring Work Life and Career Insights   18:52 The Gen Z Perspective   24:11 Staying Motivated in Repetitive Work   30:44 Closing Thoughts and Fest Highlights

    33 phút

  6. 20 THG 7

    Leadership Insights with Ajay Kakkar and Dheeraj Sinha: Transforming Brands and Navigating Change

    In this episode of Ignite Leadership at Goa Fest features special guests Ajay Kakkar and Dheeraj Sinha. We dive deep into their experiences in leading brand transformation across various industries, including BFSI and corporate banking agencies. Ajay and Dheeraj share their perspectives on developing a leadership mindset, the challenges of relevancy vs. relatability in marketing, and the importance of good quality content. They also offer insights into surprising market opportunities, the importance of listening as a leader, and share personal anecdotes that shaped their leadership philosophies. Don't miss this enriching conversation packed with valuable lessons for any leader or aspiring marketer!    00:00 Introduction   00:22 Leadership Mindset in Brand Transformation   02:17 The Importance of Listening in Leadership   03:21 Balancing Relatability and Relevance in Marketing   07:46 The Role of Content in Marketing   10:35 Targeting the Right Audience in Marketing   12:32 Understanding Trends and Consumer Relevance   13:35 Relevance of Trends in Marketing   14:19 Indian Brands on the Global Stage   16:41 Memorable Early Career Campaigns   18:59 Controversial Leadership Decisions   21:56 Rapid Fire Questions on Marketing and Leadership

    27 phút

  7. 19 THG 7

    The Journey from Big Agencies to Entrepreneurship: Raj Kamble's Story

    In this episode of Ignite Leadership, join us at the Goa Fest for an insightful conversation with  Raj Kamble from Famous Innovations. Raj shares his journey transitioning from working at large global agencies to starting his own business. He discusses the importance of freedom and innovation, the challenges faced by entrepreneurs, the evolving landscape of advertising, and the role of creators versus influencers. Also, discover Raj's personal inspirations and his views on AI in the creative industry. Don't miss this episode filled with wisdom and experience from a seasoned industry leader.00:00 Introduction00:22 Raj Kamble's Journey: From Big Agencies to Entrepreneurship02:21 The Challenges and Rewards of Entrepreneurship08:44 The Role of Creators and Influencers in Advertising13:48 The Value of Genuine Engagement14:11 The Future of Social Media and Likes14:52 Helping Brands Stand Out on Social Media15:33 The Power of Authentic Advertising16:19 Creating Emotional Connections17:35 Investing in Quality Content18:32 Building Brand Equity19:16 Old School Creative Rules20:17 Finding Inspiration in Everyday Life21:44 The Impact of AI on Creativity22:34 The Importance of Human Interaction24:14 Conclusion and Final Thoughts

    26 phút

  8. 19 THG 7

    From Art School to Branding: Nick Eagleton's Creative Journey

    In this episode of Ignite with the Creators, we sit down with Nick Eagleton, founder of Saboteur Studio and a D&AD Masterclass trainer. Nick shares his fascinating journey from an art school background in sculpture to becoming a successful figure in the branding and design industry. He provides insights into his creative process, the importance of emotional connection in branding, and the evolving role of AI in the creative space. Nick emphasizes the essential balance of staying informed about new technologies while enriching the human aspects of creativity. A must-watch for anyone interested in branding, creativity, and the future of AI in the industry.  00:00 Introduction 00:25 Nick's Sculptor Background 02:02 The Creative Process 04:44 Branding and Emotion 09:54 AI in the Creative Industry 14:33 Advice for Young Professionals 15:36 Conclusion and Farewell

    17 phút
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Giới Thiệu

Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.

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