Crowning glory: Watches of Switzerland Group keeps its eye on the throne as it opens Europe's largest Rolex boutique

In this second episode of the Luxury Society Podcast, Robin Swithinbank and David Sadigh dive deep into the ever-evolving world of luxury as they are joined by Brian Duffy, CEO of Watches of Switzerland Group, who gives a rare behind-the-curtain view of Europe’s largest Rolex boutique, the state of global watch demand, and the future of luxury retail.

In this episode: 

• Rolex’s retail revolution: Why Watches of Switzerland invested tens of millions into a new Rolex flagship & certified pre-owned watches and the psychology of the Rolex buyers
• Market Trends vs. Reality: Is the luxury watch market in decline or stronger than ever?
• Spotlight on China: Debunking myths around the Chinese luxury market & the rise of Daigou: friend or foe to luxury brands?
• Brand Power & Retail Resilience: Why Rolex and Patek Philippe remain unstoppable revenue drivers
• Digital Strategy & Storytelling: What the Hodinkee acquisition means for future digital growth
• Strategic Moves & Business Health: The rationale behind the group’s £25 million share buyback

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Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com