Crushing it with kitchen remodeling

Mike Goldstein
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  • MARKETING
  • UPDATED WEEKLY

Crushing It With Kitchen Remodeling is a podcast for kitchen remodeling contractors, where you’ll discover how you can start, grow, scale, and market a home remodeling business from top leaders in the industry. The host, Michael Goldstein, is the author of the book \"The Ultimate Guide Internet Marketing For Kitchen Contractors\" and the founder of Kitchen Remodeling SEO, a leading SEO & Internet Marketing Agency for Kitchen & Bath Contractors. Tune in and learn about leading home improvement business owners, product manufacturers, and contracting entrepreneurs as they share their secrets. Follow us for tips, and strategies to generate more business for your custom cabinet, cabinet refacing, tile backsplash, and quartz countertop install services!

  1. 3D AGO

    The Math shows why you need to add prices to your website

    Are you leaving hundreds of thousands of dollars on the table? Most kitchen and bath contractors don’t realize their website is invisible to a huge segment of the market. In this training, Mike Goldstein from Kitchen Remodeling SEO reveals the "hidden filter" Google just added and why hiding your pricing is killing your lead quality. In this episode, you’ll learn: The new Google search filter that is eliminating contractors from search results. The math behind how one missing page costs you $200k-$500k in revenue. How to use "Price Transparency" to stop wasting time on unqualified tire-kickers. A 90-day roadmap to dominate your local market using AI and interactive estimators. The video of this master class can be found at https://youtu.be/1C5uIL7_GJA?si=FgyH005-3RDE5bO3&t=2

    42 min

  2. APR 27

    The Appointment That Never Had a Chance

    Most remodeling companies are losing their best leads before a single conversation ever happens. Not because their work isn't good enough. Not because their prices are too high. Because their website doesn't answer the one question every homeowner has before they pick up the phone. In this episode, I'm going to show you exactly what that question is, why not answering it is costing you serious money right now, and what one remodeling company did to generate over $600,000 in new monthly revenue just by fixing it. If you've ever driven forty-five minutes to an estimate appointment — spent two hours walking the kitchen, building rapport, talking through the vision — only to hear "our budget is around twenty thousand dollars" for an eighty-thousand-dollar project, this episode is for you. What You'll Learn in This EpisodeWhy the best homeowners are finding you and leaving — and why you never know it's happening. The visitors with real budgets and real timelines are making a decision about your company in under ten seconds. We break down exactly what they're looking for and where they're going when they don't find it. The trust problem your website is creating without you knowing it. When homeowners can't find pricing information, they don't conclude "I should call them to find out." They conclude something far worse. We cover the three things they tell themselves — and why all three kill the lead before you ever had a shot. Why this problem is more urgent right now than it has ever been. Google has added a new search filter specifically for contractors who provide pricing online. AI tools like ChatGPT and Perplexity are recommending the contractors who answer the question — and skipping the ones who don't. If your website doesn't address pricing, you are invisible to a growing portion of your market. We cover the data. The three objections every contractor has — and why they're wrong. "Every kitchen is different." "We'll scare customers away." "Our competitors will find out what we charge." I've heard all three hundreds of times. I break down each one and explain exactly what's actually happening when contractors hide their pricing. The Vivify Custom Remodeling case study. A real remodeling company in Northern California. Two specific things we changed on their website. And what happened in the first thirty days. The number will surprise you. The three-level framework to fix it yourself. Starting this week. No agency required. Level one is the pricing page. Level two is video. Level three is the interactive estimator. You don't have to do all three right now — but you have to start at level one. I walk you through exactly what each one looks like and why each level compounds the one before it. Key TakeawaysMore than 60% of Google searches now end without a single click. Homeowners are getting answers before they ever see your website — and the contractors who provide pricing information are the ones AI is recommending.Google has introduced an "Online estimates" filter button in local search results. Contractors who don't provide pricing online are filtered out entirely when homeowners use it.3 out of 4 homeowners want pricing information before they'll commit to a conversation — Gartner Research. For a $60K–$150K+ kitchen remodel, that number is almost certainly higher.Homeowners who self-qualify through a pricing page or estimator arrive at appointments already at peace with the investment level. Close rates go up. Appointment time goes down. Wasted estimates disappear.Publishing pricing ranges doesn't give away a quote — it gives away information. And information builds the trust that gets you the call.Resources Mentioned Free Live Training — "Online Estimates Are Now a Google Search Filter" 60 minutes. The pricing page framework, how to set up an estimator, the AI visibility piece, and the 90-day roadmap to get it all live. Attendance is capped. [Register here → link] Free Pricing Page Template The exact structure we use to build pricing pages for remodeling clients. [Download here → link] Book a Strategy Call If you want to talk through what this looks like for your specific market and company. [Schedule here → link] Connect With Mike kitchenremodelingseo.com If This Episode Hit HomeShare it with another remodeling company owner who needs to hear it. Leave a review if you've got sixty seconds — it helps more contractors find the show. And I'll see you in the next one. I'm Mike Goldstein. Go build something great. Crushing It in Kitchen Remodeling is produced for kitchen and bath remodeling company owners, general contractors, and custom home builders who are serious about growing their business — not just getting more leads, but getting better ones.

    23 sec

  3. APR 9

    Speed to Lead: Why You're Losing Remodeling Projects and How to Fix It with Sales Systems

    UIntroduction:Hosts introduce special guest Sean Dennin, expert in sales coaching and consulting.Sean shares his experience as a serial entrepreneur and how his passion for sales led him to specialize in coaching.The Changing Landscape of Sales:Sean discusses how sales has evolved, moving from a multi-day response time to requiring a nearly instantaneous connection.He highlights the critical importance of "speed to lead" in today's market.Leveraging Technology for Sales Success:Sean emphasizes the value of using a CRM (Customer Relationship Management) system to organize leads and automate follow-ups.He explains how automated responders and text messages can help buy time and keep prospects engaged.Understanding the Buyer's Journey:Sean advises against assuming the buyer's journey and instead urges listeners to ask probing questions to understand where the prospect is in the decision-making process.He explains how to adjust the sales approach based on the buyer's unique timeline and needs.Combating Price Objections:Sean shares insights on handling price objections, emphasizing that price is often not the real issue.He encourages listeners to uncover the true objection and use consultative selling techniques.Building Trust and Establishing Authority:Sean and the hosts discuss the importance of building trust with prospects, highlighting the significance of authenticity and expertise.Sean suggests using client testimonials and case studies to establish authority.Effective Sales Management and Coaching:Sean provides practical tips for sales managers, including setting realistic expectations, tracking activity, and role-playing with salespeople.He emphasizes the importance of discipline over motivation.Actionable Tips for Quick Wins:Sean shares three immediate steps for improving sales conversions:Record and analyze sales calls.Revisit old leads in the CRM.Reconnect with prospects emotionally.The Power of Offers and Upselling:Sean explains how well-crafted offers can help generate leads and lead to valuable upsells.He provides examples of effective offers and upsell strategies.Closing Thoughts and Resources:Sean leaves listeners with a final thought about the importance of persistence and multiple touchpoints in sales.The hosts provide links to resources, including Sean's client testimonials.Call to Action: Connect with Sean Dennin: Driven Consulting Group Website Keywords: Kitchen remodeling, bathroom remodeling, sales process, closing deals, speed to lead, sales system, CRM, sales coaching, consultative selling, price objections, trust-building, sales management, actionable tips, quick wins, offers, upselling.

    54 min

  4. MAR 31

    Race to the Face: Close More Kitchen Remodels Without Stepping Foot in the House

    Do you have a lead problem, or a speed problem? In today's world of instant gratification, homeowners don't want to wait days for an estimate. If you can't get eyes on their project immediately, your competitor will. In this episode of the Crushing It with Kitchen Remodeling Podcast, Mike Goldstein sits down with James Hatfield, Chief Revenue Officer at Live Switch. James reveals how kitchen remodelers are using simple, app-free video technology and AI to connect with prospects instantly, weed out tire-kickers, and run highly accurate virtual estimates—all without wasting gas or stepping foot in the house! In this episode, we cover: The "Race to the Face": Why getting a face-to-face connection within minutes of a lead coming in makes them 4x more likely to buy.Frictionless Tech: How to launch a live video call with a prospect via a simple text message (no app downloads required!).AI-Driven Estimates: How to turn a 5-minute video walkthrough into a comprehensive, editable estimate complete with measurements, materials, and pricing.Handling Objections & Callbacks: Using video to instantly disarm angry customers and walk clients through simple fixes, saving you a costly trip in the truck.Integration & Automation: How to easily tie this video capture tech into your existing CRM (GoHighLevel, HubSpot, Salesforce, etc.) or even a simple website form.Resources & Links Mentioned: Try Live Switch for Free: No credit card required! Head over to LiveSwitch.com to start your free trial or book a demo with James and his team.Connect with James Hatfield: Find him on [LinkedIn].More Kitchen Remodeling Growth Strategies: Dive deeper into how video and AI can streamline your sales process on our blog: [Insert Link to Specific Blog Post Here]Learn more about speed to lead at: How To Close More Kitchen Remodeling Jobs Without Running More Ads - Kitchen Remodel MarketinDon't forget to like, subscribe, and share this episode with a fellow contractor who wants to close more jobs and spend less time in the truck!

    34 min

  5. MAR 23

    Online scams, attacks, and fraud targeting remodeling contractors

    In this episode, Mike Goldstein covers the seven most common ways scammers, competitors, and bad actors target kitchen and bath remodeling contractors online — and exactly what to do about each one. If your business ranks on Google, runs Google Ads or Local Service Ads, or has an active Google Business Profile, this episode is for you. WHAT WE COVER: ●    Threat 1: Phishing emails impersonating Google, Houzz, and Angi (0:00) ●    Threat 2: Fake domain renewal notices and how to spot them (5:30) ●    Threat 3: Google Business Profile takeover attempts (7:30) ●    Threat 4: Google Ads click fraud and fake billing invoices (9:30) ●    Threat 5: Malware infections and the difference from a DDoS attack (11:30) ●    Threat 6: DDoS attacks, hosting suspensions, and the access problem (13:30) ●    Threat 7: DNS hijacking and how to prevent it in 10 minutes (15:45) ●    The one rule that protects against all seven threats (17:15) FREE RESOURCE: Download the full written guide — all 7 threats, a one-page printable checklist, and an emergency contact block for your office: kitchenremodelingseo.com DIRECT PDF LINK: http://kitchenremodelingseo.com/wp-content/uploads/2026/03/remodeling_protection_report.pdf FREE DIGITAL SECURITY AUDIT: Want us to review your GBP access, registrar security, hosting protections, and ad account settings? Request a free audit at kitchenremodelingseo.com.

    27 min

  6. MAR 16

    How Kitchen Remodelers Can Show Up in ChatGPT, Google AI, and Perplexity

    If a homeowner asks ChatGPT, Google AI, Gemini, or Perplexity for the best kitchen remodeler in their area, will your company show up? In this episode of Crushing It with Kitchen Remodeling, Mike Goldstein breaks down how AI search is changing the way homeowners find remodeling companies online. Traditional SEO still matters, but it is no longer the whole game. If your business is not being understood and trusted by AI-driven search tools, you could be missing out on leads even if you have a solid website. Mike explains what kitchen and bath remodelers need to know about AI visibility, including how schema, citations, content distribution, and brand authority influence whether your company gets surfaced in AI-generated answers. In this episode, you’ll learn: Why ranking in Google alone is no longer enoughHow AI search tools evaluate remodeling companiesWhat entity authority means for your brandHow citation inconsistencies can hurt visibilityWhy content distribution matters more than everWhat remodelers should do now to improve AI search presenceFor a deeper dive, explore our guide on AI search for kitchen remodelers: https://kitchenremodelingseo.com/ai-search-for-kitchen-remodelers/ If your remodeling company wants to stay visible as search evolves, this episode will help you understand what is changing and what to do next.

    29 min

  7. MAR 7

    marketing reset for ai search

    The way homeowners find local businesses is changing fast. For more than 20 years, local marketing was built around one simple goal: rank on the first page of Google. But today, search engines are rapidly turning into AI answer engines. Instead of showing homeowners a list of ten businesses, tools like ChatGPT, Google Gemini, Perplexity, and voice assistants are beginning to recommend one or two businesses they trust the most. If your company isn't one of those recommendations, you may never even get the chance to compete for the job. In this special episode of the Crushing It With Kitchen Remodeling Podcast, host Mike Goldstein breaks down a fascinating deep-dive discussion on what experts are calling the AI Visibility Gap and the new framework known as Generative Engine Optimization (GEO). Unlike our typical interview format, this episode analyzes the biggest shifts happening in AI search, local SEO, and digital marketing for contractors. If you own or operate a kitchen remodeling company, home services business, or local contractor brand, understanding this shift could determine whether your business continues to generate leads—or disappears from AI search results entirely. In This Episode You'll Learn• Why traditional SEO is evolving into Generative Engine Optimization (GEO) • How AI tools like ChatGPT and Google AI decide which local businesses to recommend • Why Google Business Profile optimization is becoming the foundation of local marketing • The surprising way customer reviews influence AI search visibility • Why voice search and conversational queries are reshaping how homeowners find contractors • How video platforms like Instagram, TikTok, and YouTube are becoming search engines for younger homeowners • The growing importance of first-party data, email lists, and direct relationships with customers Why This Matters for RemodelersHomeowners are increasingly asking AI questions like: "Who is the best kitchen remodeler near me?""What contractor can renovate my kitchen?""Who installs custom cabinets in my area?"AI tools don't want to show ten options. They want to recommend the single best answer. This episode explains how local businesses can build the trust signals, reviews, content, and digital authority needed to become that answer. About the PodcastThe Crushing It With Kitchen Remodeling Podcast helps contractors, designers, and remodeling business owners grow their companies through smarter marketing, better systems, and modern digital strategies. Hosted by Mike Goldstein, founder of Kitchen Remodeling SEO, the show explores what it really takes to grow a remodeling business in today's competitive market. Learn MoreIf you'd like help positioning your remodeling business to be discovered in AI search platforms like ChatGPT, Google AI Overviews, and voice search, visit: https://kitchenremodelingseo.com

    30 min

  8. 06/14/2025

    How to Use Video to Close More Sales and Eliminate Wasted Leads with James Hatfield of LiveSwitch

    What if you could qualify leads, show off your past work, and prevent callbacks—all without ever stepping foot in a client’s home? In this episode, Mike Goldstein chats with James Hatfield, Chief Revenue Officer at LiveSwitch, a video communications platform built specifically for service businesses like yours. James shares his journey from running a painting and pressure washing company to helping thousands of contractors scale faster with instant video tools. Whether you're dealing with unqualified leads, no-show appointments, or struggling to collect reviews—this episode will show you exactly how to use video to close more sales, streamline communication, and create a better client experience from start to finish. What You'll Hear in This Episode: Why speed to lead is more important than ever for remodelersHow to qualify prospects with a single text—before wasting gasUsing QR codes to automate job site videos, updates, and documentationCreative ways remodelers are using video to build trust and drive reviewsHow LiveSwitch integrates with tools like Jobber, Housecall Pro, and ZapierWhy contractors are calling this the “virtual walkie-talkie” of sales Resources & Links from the Episode: Free Trial Signup: Try LiveSwitch Now Get 10% Off with coupon code: CWKR10 About James Hatfield James is the Chief Revenue Officer at LiveSwitch, a leading communications platform that helps home service pros use instant video to connect faster with customers, document jobs in real-time, and close more sales. With roots in the trades and over two decades in tech, James bridges the gap between practical field knowledge and smart digital tools. ️ Enjoying the show? Rate, review, and share this episode of the Crushing it With Kitchen Remodeling Podcast with a fellow remodeler who needs to simplify their sales process. Subscribe so you never miss an episode packed with tools and strategies to grow your business.

    28 min
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Crushing It With Kitchen Remodeling is a podcast for kitchen remodeling contractors, where you’ll discover how you can start, grow, scale, and market a home remodeling business from top leaders in the industry. The host, Michael Goldstein, is the author of the book \"The Ultimate Guide Internet Marketing For Kitchen Contractors\" and the founder of Kitchen Remodeling SEO, a leading SEO & Internet Marketing Agency for Kitchen & Bath Contractors. Tune in and learn about leading home improvement business owners, product manufacturers, and contracting entrepreneurs as they share their secrets. Follow us for tips, and strategies to generate more business for your custom cabinet, cabinet refacing, tile backsplash, and quartz countertop install services!

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